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OCTOBEB 28, 1315. 



The Florists^ Review 



17 



9 a. m., at the Hotel HoUenden, Cleve- 

 land, O., instead of at the Hotel Statler, 

 as I stated in my previous notice. 



Albert Pochelon, Sec'y. 



NATIONAL FLOWER SHOW. 



Committee Meeting at FMladelpMa. 



The work of preparation for the 

 Fourth National Flower Show, to be 

 held at Philadelphia, March 25 to April 

 •2, 1916, received a great impetus 

 through the three days' visit of the Na- 

 tional Flower Show committee, October 

 18 to 20. With the exception of W. N. 

 Kudd, of Morgan Park, 111., the whole 

 of the committee, with President Pat- 

 rick Welch of the S. A. F., were present. 

 President S. S. Fennock, of the Ameri- 

 can Rose Society, was present also. 



Early the first morning the members 

 of the committee were greeted by Chair- 

 man George Asmus, of Chicago, at the 

 Bellevue-Stratford hotel, and the sub- 

 committee on schedule, with Chairman 

 Asmus, C. H. Totty, Thomas Roland, 

 Adolph Farenwald and Secretary John 

 Young, adjourned at once to Parlor 215, 

 where the preparation of the second 

 preliminary schedule was commenced. 



Secretary Young presented a list of 

 special prizes offered for various ex- 

 hibits, and the disposition of them 

 through the schedule occupied consider- 

 able time. In the section for private 

 growers, a class was added covering a 

 group of flowering and foliage plants, 

 arranged for effect, to occupy twenty- 

 five square feet, the stock shown to be 

 produced from 2,500 square feet of 

 glass, or lesSjthe exhibitors to be mem- 

 bers of the Florists' Club of Philadel- 

 phia. This class will be appreciated by 

 private gardeners who are limited to a 

 small area of glass for their products. 

 In the commercial section a class was 

 added for a group of crotons, arranged 

 for effect, to cover 100 square feet, with 

 prizes of $150 and $100. The premium 

 list for the carnation section was ap- 

 proved and many other matters settled. 



Sub-Committees Beport. 



The sub-committee on schedule was 

 again in session in the afternoon, and at 

 this meeting there were present many 

 of the chairmen of the local commit- 

 tees, and the gathering eventually 

 merged into a meeting of the local ex- 

 ecutive committee. W, P. Craig, Ar- 

 thur Niessen, secretary and treasurer of 

 the local executive committee; Robert 

 Craig, E. J. Fancourt, W. F. Therkild- 

 son, Frederick Cowperthwaite, Charles 

 Grakelow, S. S. Pennock, John P. Ha- 

 bermehl, Louis Burk, William Klein- 

 heinz, C. H. Fox, J. Otto Thilow and 

 Franklin Barrett all made reports for 

 their respective committees, which 

 showed the work was progressing in a 

 most satisfactory manner. 



Mr. Therkildson, chairman of the 

 committee on publicity, presented sam- 

 ples of advertising stickers for use on 

 stationery, packages, and in other ways, 

 250,000 of which have been ordered and 

 may be obtained by anyone who can 

 use them to advantage. He also dis- 

 played samples of large posters and two 

 sizes of card posters, all of which were 

 approved by the committee and adopted. 

 Mr. Therkildson 's report was interest- 

 ing and covered in detail the work and 

 plans of his committee. In closing, he 

 appealed to all who can do so to furnish 

 him with articles and photographs cov- 

 ering floricultural subjects adapted for 

 use in his campaign of publicity. 



Here's the Latest Corsage Position, on the Stole of Fur. 



*v i 



Mr. Thilow, for the committee on lec- 

 tures, reported that his program was 

 practically complete; it provides for 

 moving pictures each afternoon and 

 illustrated lectures each evening. Mr. 

 Grakelow, for the committee on special 

 features, outlined what his committee 

 aimed to achieve, and some novel show 

 features are now expected to evolve 

 from the committee. Mr. Barrett, for 

 the committee on aquariums, promised 

 an extensive line of exhibits in the 

 aquarium section. 



General Session. 



A full meeting of the National Flower 

 Show committee was held October 19 at 

 the Bellevue-Stratford, there being pres- 

 ent Chairman Asmus, Secretary Young, 

 Treasurer W. F. Kasting and Messrs. 

 Farenwald, Tottj', Roland, Craig, and 

 President Welch. Local Executive Sec- 

 retary Niessen was also present. Sec- 

 retary Young reported that the guaran- 

 tee fund was practically complete, that 

 space aggregating over $6,000 had been 

 reserved already in the trade section, 

 and that advertising contracts amount- 

 ing to over $1,200 had been booked for 

 the oflRcial souvenir program. In all 

 probability, he said, every available foot 

 of space for trade exhibits would be 

 sold. The committee voted that a call 

 be made for fifty per cent of the 

 amounts subscribed to the guarantee 

 fund, February 1, 1916. 



The recommendations of the various 



committees made at the meeting of the 

 local executive committee were consid- 

 ered, and appropriations made to cover 

 the requirements of such committees. 

 Th^ local executive committee was au- 

 thiitfized to secure an office in a central 

 location and to employ the necessary 

 clerical help for the committees. The 

 price for trade tickets was fixed at 25 

 cents each, not less than twenty-five 

 tickets to be sold to anyone at this 

 price. C. H. Totty, of Madison, N. J., 

 was appointed chairman of the board of 

 jurors, and William Graham, of Phila- 

 delphia, was appointed manager of the 

 show. 



In the afternoon the committee, with 

 the chairmen of several of the local 

 committees, visited Convention hall and 

 inspected it thoroughly. With the in- 

 formation now available as to require- 

 ments of the competitive exhibits in 

 point of space, it was obvious that more 

 room would be required than was 

 afforded by the present layout, so it 

 was decided to move the trade exhibits 

 a little distance from the marked cen- 

 tral area of the hall, to increase the 

 room for the competitive exhibits. The 

 secretary was instructed to notify any 

 exhibitor holding a reservation, whose 

 plans might be affected by the change, 

 that the rearrangement was made 

 necessary by the great number of com- 

 petitive exhibits promised, and the 

 elaborate scale on which manv of them 



