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84 



The Florists' Review 



OCTOBBB 28,-lG15. 



AifatiM 



Tmt IniMss WM« Mahiai «r- 



(ractm faehaits -Vm 



Advertising Twine 



A ribbon S-lt-lnch wide, on which we 

 print rour adveniMment every few 

 Inches. Coet* no more than twine. 

 1000 rards to spool. Spool-holder with 

 cntons attachment furnished free with 

 first order. The followinc prices in- 

 clude printiiiff: 



$!.&■( ) er H 00 yards in 4000 yard lots 

 91 7S per lOiio jaids in l?OuO yard lots 

 Send today for fiee «.olor card. 



Order either direct or 

 ihiough jourjubber. 



Neuer & 

 tlofffmann 



75 Grand St.. 

 NtW YOBK lixr 



Mention The Review when you write. 

 MILWAUKEE. 



The Market. 



Business is stead'ly improving from 

 day to day and, taking this condition 

 as a criterion, it seems that the trade 

 will have a banner season. The retail- 

 ers are busy, and it is not all funeral 

 work, either. The wholesalers' greatest 

 trouble is to take care of orders satis- 

 factorily, but as the growers promise an 

 increase in the quantity of stock soon, 

 this state of affairs will be over in a 

 short time. 



Roses may be somewhat more plenti- 

 ful^ but there has been little increase in 

 the total supply. There seem to be 

 plenty of long stems, but as the bulk of 

 the orders are for short stock, quite a 

 little trouble is experienced in supply- 

 ing the trade with their requirements. 

 The quality is good, and the receipts are 

 cleaning up quickly each day. Carna- 

 tions are quite a bit more plentiful; in 

 fact, the supply has increased to such 

 an extent that all orders can be taken 

 care of. There is no surplus, however. 

 Although prices have dropped a little, 

 the stock still moves at good figures. 

 The fine weather of the last few days 

 has been largely responsible for the in- 

 creased cut and has kept the quality up 

 to standard. Violets are coming in 

 more heavily every day and their quality 

 is steadily improving. They are now a 

 factor on the market, although the sup- 

 ply still is light. There are some ex- 

 ceptionally fine orchids on the market 

 each day. They are moving well. 



The mum supply shows little Tjhange. 

 The quality of the mums is good and 

 they are moving nicely. The late varie- 

 ties are not in as yet, and there may be 

 a slight break between the early and 

 late crops on this item. Valley has 

 become more plentiful and is in fine 

 shape. This makes it somewhat easier 

 to take care of the heavy demand for 

 this stock. Lilies are about equal to 

 the demand, and the prices on them are 

 kept down to some extent on account of 

 the large quantity of mums. 



Various Notes. 



October 22 F. H. Holton made a trip 

 to Bacine and Kenosha in his new car. 

 He was accompanied by G. Pohl, W. R. 

 Schroeder, N. Zweifel and J. G. Heit- 

 man. The trip was a pleasant one, but 

 Mr. Holton was relieved of $18.65 at 

 Racine by a judge, at the instigation of 



A Look Ahead for 

 The Holiday Business 



WE will gladly send, free of 

 charge, samples of the ad- 

 vertising matter we are furnishing 

 to one National Florist, exclusively 

 in a town, on request from any 

 retail florist, in any city where we 

 are not now represented. 



Our advertising service is only one 

 of the ways in which we help every 

 National Florist. 



We now have enrolled about sixty 

 progressive and enthusiastic florists 

 in our organization. 



Write us and learn why. You are 

 still in time to get the benefit of 

 increased holiday trade. Write for 

 booklet. 



National Floral Corporation 



220 Broadway, New York 



Mention The Rerlew when 7on write. 



it 



Superior" Magnolia Leaves 



SUPERIOR-Because it is the BEST PREPARED KIND. 

 SUPERIOR- Because it is the NON-MOULDING KIND. 

 SUPERIOR-Because it is the MEDIUM SIZED QUALITY. 

 SUPERIOR-Because of their RICH AND UNIFORM COLOR. 

 SUPERIOR-Because THIS KIND KEEPS PLIABLE INDEFINITELY. 



WE SELL TO THE WHOLESALE TRADE ONLY. 



Samples will be famished on rrauest to any of the FEW dealers who are not already 



acQuainted with our QUALITY goods. 



THX BfAMUrACTURKRS: 



(Dr. H. Dux) (John M. Dux) (Michael M. Dux) 



K. B.— Inquiries from retail florists will be referred to the nearest wholesale florist handling our line. 



DR. H. DUX & BROS., 



Jacksonville, Florida 



Mention The Kerlew when yon write. 



a guardian of the speedway. Mr. Holton 

 says the expense in itself did not 

 amount to much, but he does not like to 

 have it taken from him and get nothing 

 in return. After driving a car in and 

 about Milwaukee for about seven years, 

 it remained for the small, but enterpris- 



ing, town of Racine to garner in the 

 fruits of his first offense. 



C. B. Whitnall, an eloquent speaker, 

 will address the members of the Mil- 

 waukee Florists' Club at the regular 

 meeting Thursday, November 4. The 

 subject, "The Garden City," undoubt- 



