■■.^'y-x-'y. 



T ■ irr]^ 



'r'-r " » vi- 



36 



Jhe Florists' Review 



October 28, 1915. 



Booking orders now for 



BOXWOOD 

 SPRAYS 



$7.50per50-lb.crate 



THE LEO RIESSER CO. 



¥fHOLISALI FLORISTS 



12th and Race Sts., niILADELrilIA,rA. 



BALTIMORE, MD. WASHINGTON, D. C. 



ROOTED 

 CARNATION CUniNGS 



All the new and standard 

 varieties. Send for com- 

 plete list and prices. 



CHRYSANTHEMUMS 



BEAUTIES 



$l.00-$3.00 dozen 



The cat at the present is 

 mostly of the three top 

 grades. When it comes to 

 Beauties, we can surely 

 please you, and we are pre- 

 pared to iill your order at 

 any time. 



$1.00-$3.00 DOZEN - $8.00-{20.00 100 



All the best varieties in season. Can supply 

 Mums in all colors, good quality and at moderate 

 prices. 



POMPONS 



$3.00-$5.00 per dozen bunches 



Large bunches, a large variety of colors. 



CATTLE YAS- 



Dozen $5.00-$ 6.00 



DENDROBIUM- 



Dozen 6 00 



OARDENL/IS- 



Dozen 2. CO- 3.00 



SNAPDRAGON- 



Pink, 100 .... 6.00- 8.00 



VALLEY- 



Extra quality, 100.. 4.00 



EASTER LILIES- 



100 10.00 



DAGGER FERNS, 1000, $1.S0 -FANCY FERl, 1000, $2.00 



iiwitloa Th« Bt1«w wbep yoo wrtf. 



PHILADELPHIA. 



The Market. 



The cut flower market eased percepti- 

 bly during the week ending October 27. 

 There was less activity in the shops, 

 with a larger quantity of flowers to 

 draw from. Values fell in all the staple 

 varieties, without exception. The frost 

 of October 23 and 24 destroyed the 

 dahlias beyond hope of recovery, the 

 wholesalers assert. They believe that 

 the dahlias received October 27 have 

 closed the season for that flower. A 

 few were received on that day, but not 

 in sufficient quantities to amount to any- 

 thing. Chrysanthemums are in larger 

 supply. Alice Salomon, Early Snow, and 

 a few Early Frost are the best whites; 

 Chrysolora, Bobert Halliday and belated 

 Golden Glow are the best yellows; 

 Pacific Supreme is the best pink. Choice 

 stock has receded to from 50 cents to $1 

 per dozen. There are more flowers of 

 ordinary grade offered than during the 

 last fortnight. Pompons from outdoors 

 have arrived in quantity, while a few 

 of the fine indoor-grown blooms are now 

 available. Carnations have suffered 

 from three causes — less business, larger 

 receipts and competition with the 

 dahlia. The net result is a decidedly 

 lower price on all grades. Boses, too, 

 have fallen, except in the case of fancy 

 stock and novelties. These are the sorts 

 for the coming-out teas, where the best 

 of everything is wanted. Both valley 

 and Easter lilies are in demand at lower 

 prices. Asparagus plumosus suffers from 

 the competition with autumn foliage, 

 which is now at its height. Double 

 violets, both the bright blue Marie 

 Louise and the paler Lady Campbell, 

 have arrived. Snapdragon is coming in 

 more freely, although it is hardly a 

 staple flower as yet. 



Current Events. 



Every member of the National Flower 

 Show committee of the Society of 

 American Florists who was here last 



BERGER BR08. 



MIDSEASON MUMS 



Vv^-: 



Of finest quality in all the leading colors. Try our 

 fancies and our other grades. POMPONS have come. 



• 



EXTRA SELECT VALLEY, ORCHIDS, 

 FINE VIOLETS, CARNATIONS, ROSES 



EASTER LILIES OF best quality 



1225 RACE ST. PHIIADELPHIA 



Mention The HgTl*w when yon writ*. 



week worked hard to further the 

 interests of the show. Those present 

 were Chairman George Asmus, of Chi- 

 cago; Adolph Farenwald, of Boslyn, 

 Pa.; "William F. Gude, of Washington, 

 D. C; William F. Kasting, of Buffalo, 

 N, Y.; Thomas Boland, of Nahant, 

 Mass.; Patrick Welch, of Boston, and 

 Secretary John Young, of New York. 

 They were met by the chiefs of the local 

 committees and by influential members 

 of the trade in this city in several meet- 

 ings. The result was decided progress 

 in the preliminary arrangements for the 

 great event. The most important of 

 these, or, at least, the matter that gave 

 most anxiety to all, was the advertising. 



For no matter how splendidly a show is 

 staged, it cannot be considered success- 

 ful unless it is well attended. W. F. 

 Therkildson, who is advertising man- 

 ager for W. Atlee Burpee & Co., is chair- 

 man of the committee on publicity. Mr. 

 Therkildson has taken hold of his task 

 with vigor and, with his committee, has 

 mapped out a plan of action that prom- 

 ises well. So much pleased was the na- 

 tional committee with Mr. Therkildson 's 

 idea that it increased the advertising 

 appropriation from $1,500 to $5,000, in 

 order that nothing might be wanting to 

 thoroughly advertise the show. Posters 

 of great size are to appear in favored 

 places, both in this city and elsewhere. 



