

m 



The Florists' Review 



NOVBMBKB 4, 1016. 



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EBtebUshed, 1897, by O. L. GRANT. 



Pabllshed every Thursday by 

 Thb Plorisis' Publishing Co., 



S30-S60 Oaxton Building, 



806 South Dearborn St., OhicaffO. 



Tele., Wabaah 8195. 



ReglHtered cable address, 



Florylew, Chicago. 



Entered as second class matter 

 Dec. S. 1891, at the post-office at Chi- 

 cago. 111., under the Act of March 

 8, 1879. 



Subscription price, Sl.OO a year. 

 To Canada, $2.00; to Europe. $3.00. 



AdvertlslDfr ratps quoted upon 

 request. Only strictly trade ad- 

 vertislnff accepted. 



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NOTICE. 



It is impossible to guarantee 



the insertion, discontinuance or 



alteration of any advertisement 



unless instructions are received 



BT 6 P. M. TUESDAY. 



80CIETT OF AMEHIOAV FL0BI8T8. 

 iBoorporated by Aot •t Ocngnaa, Marah 4. 1901. 

 Ofllcera for 1810: President. Pa tHck Welch, 

 Boston; rice president, Daniel ItacBorlo. San 

 IVaaelaco: aecretary. John Tenng, 68 W. S8th 

 St.. New Tork Olty; treasaror, W. F. Kastlnc, 

 Buffalo 



Officer* for 1919: President. Daniel llacRorte, 

 ■aa Frandaco; Tico-president. R. 0. Kerr. Hona- 

 tOB, Tex. Secretary and treasaror aa before. 



mrty-second annaal couTentlon. HoQSton, 

 Tsxaa. AoKust IB to 18. 1S16. 



EESTJLTS. 

 - - ' We give them. You get them. 

 We both have them. 



"Safety first" is a good motto, but 

 a good many florists wait until it is too 

 late to be careful. 



There are many inquiries for schools 

 of design making and, curiously, nearly 

 all come from women. 



It is worth a long, hard effort to get 

 to a place in the trade where one is 

 known as paying his bills in full every 

 month. 



"The path of success in business — 

 even the florists' business — invariably is 

 the path of common sense." — Samuel 

 Smiles. 



NOT THE MBS. GALT. 



As a means to a little hoped-for pub- 

 licity the management of the Cleveland 

 flower show obtained from Elmer D. 

 Smith & Co. the privilege of naming 

 one of their seedling chrysanthemums, 

 and passed the privilege on to the Presi- 

 dent of the United States. Under date 

 of October 28 Mr. Wilson wrote: "The 

 flower is certainly very beautiful. May 

 I not suggest the name for it. Tiger t" 

 Not quite what the committee hoped! 



WHY FLOEISTS AEE BUSY. 



Business forecasts and predictions 

 are now speaking of general industry 

 as increasingly "normal." Manufac- 

 turing is improving, demand is grow- 

 ing stronger in nearly all lines, retail- 

 ing seems to be steadier and prices bet- 

 ter. Employment is good in most parts 



of the country. Even those who were 

 pessimistic some time ago and ascribed 

 most of the advance in activity to 

 * ' war orders ' ' are now disposed to con- 

 cede the existence of real improvement 

 due to big crops and war orders. The 

 outlook for the winter is promising. 

 It is an encouraging showing the na- 

 tion over. 



HONOBABLE. MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dollar bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than . one 

 year in advance are: 



SIX YEARS. 

 Adachl Bros., San Francisco, Oal. 



THREE YEARS. 

 Whiting, John I., Auburn, N. Y. 

 Loveridge, C, Peoria. 111. 



TWO YEARS. 

 Merkel & Son, Mentor, O. 

 The Review stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no duns are sent. 



difficult without the opportunity to con- 

 sult its advertising columns, from which 

 he probably buys most of his stock. 



CREDITS GET ATTENTION. 



It is doubtful if there is any other 

 line of busmess in which credits and 

 collections 1^ve had so little thought 

 and ajttention as ha« been the case in 

 the fl(vists' tradf. But there are many 

 evide^OB that the times are changing, 

 the latest being a circular letter sent 

 to all theJT customers by the five whole- 

 sale houses at. St. Louis. It is as fol- 

 lows: 'I yi^_ 



Owing t* Oie nnsSMsfactory credit system now 

 in Togue by the wholesale florists of St. Louis, 

 it has become necessary to make some changes for 

 the betterment of both th^ wholesaler and the 

 legitimate retailer. 



In the future all statpments rendered on the 

 first of the month must be paid on or before the 

 fifteenth of the month. There are no exceptions 

 to this rule. In all cases where accounts are not 

 settled on or before that date, goods purchased 

 the next day and thereafter will be sent C. O. D. 

 until the account is put in good standing. 



'NO SMOEINO." 



Bule 21 of the code for the National 



Flower Show to be held at Philadelphia 



next spring is as follows: 



No sm'oklng will be permitted In any part of 

 the building, except in sncb places as are set 

 apart for that purpose, during the hours of ex- 

 hibition. Exhibitors are particnlarly reqaested 

 to aid the management in the enforcement of 

 this rule, in deference to the large nnmber of 

 ladies who attend the exhibition. 



So large a percentage of florists 

 smoke almost incessantly that to do 

 so in an exhibition hall is an involun- 

 tary act — no disrespect is intended, but 

 a high class exhibition is impossible 

 where smoking is permitted. It must 

 be stopped if we are to secure the 

 attendance of the better class of people. 



NECESSABY IN TEXAS. 



You may be sure that if you do not 

 take yourself and your business seri- 

 ously, nobody else will. But The Re- 

 view never has taken itself so seriously 

 as some of its readers do when they 

 write, as did this Texan: 



In sending 75 cents for a copy of the Album of 

 Designs we include $1 for The Review for another 

 .vear. We would have to quit the florists' business 

 if we could not get The Review. — Baxter Setzler, 

 Mgr. City Greenhouses, Bonbam, Tex., October 27, 

 1915. 



What our Texan friend means to im- 

 ply doubtless is that it would be diffi- 

 cult to run a florists' business without 

 The Review — difficult to do so without 

 its cultural articles and trade news and 



IS YOUE CITY THEEE? 



Consult the list of towns on page 

 59 of this issue. Is your city there t 

 If it isn't, there is a splendid oppor- 

 tunity for jrou to get the telegraph or- 

 ders of florists who are asked to deliver 

 flowers in your vicinity. If your city 

 is represented, but not by you, an in- 

 spection of the- list (page 59) will shar# 

 why 80 many telegraph boys go to the 

 other flower store. 



WHO CAN ANSWEB? 



Could you kindly tell me if there is 

 in the United States a commercial 

 grower of new and high-class named 

 hybrid delphiniums, an expert who in 

 knowledge of the plants and in num- 

 ber and excellence of varieties can com- 

 pare favorably with the great English 

 firms who make a specialty of the 

 delphinium f 



It seems to me this grand perennial 

 deserves some man's earnest work on 

 this side of the water. Any informa- 

 tion will be gratefully received. 



Arthur Byerse. 



CHICAGO. 



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The Market. 



Following a succession of rapid fluc- 

 tuations, the Chicago market settled 

 down the end of last week to a con- 

 dition of easy supply and lower prices. 

 The change, though clearly defined, 

 was radical only by contrast with the 

 preceding few weeks of extreme scar- 

 city. The present week opened with 

 supply in most lines generous and de- 

 mand rather backward. It is a fact 

 worthy of comment that the shipping 

 trade gives practically no evidence of 

 a decline, the cessation of activity be- 

 ing confined almost exclusively to the 

 city business. 



Beauties continue to cling to the 

 short side of the market, in contradis- 

 tinction to other lines of stock, and 

 with the added advantage of unusually 

 excellent quality, enjoy a healthy de- 

 mand. Other roses are more nearly 

 normal in supply and are of most satis- 

 factory quality. Demand,* though not 

 so urgent as it has been for some time, 

 is still strong enough to take care of 

 the receipts. The newer varieties con- 

 tinue to receive the first call, which 

 has, perhaps, been strengthened by the 

 publicity recently given them in the 

 daily papers. 



Carnations are plentiful in every 

 color and length of stem, and, being 

 satisfactory as to quality, move fairly 

 well. Violets, double and single, are 

 available in any quantity. The sup- 

 ply of valley is not large, but it is 

 sufficient to fill all wants. Receipts of 

 sweet peas are daily growing larger, 

 and they are moving nicely. Cattleyas 

 are plentiful. 



Chrysanthemums fill the display win- 

 dows and the salesrooms, and yet they 

 come in all colors and sizes. Demand, 

 however, seems to gather strength, for 

 the yellow varieties first and the white 

 ones next, leaving the pinks as a last 

 choice. As a result there is somewhat 

 of a plethora in the pink varieties. 

 Among the varieties of chrysanthe- 



