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28 



The Florists^ Review 



November 4, 1915. 



'^Illlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllillllllllilllllllllllllllllllllllllllillllllllllllilllllllllllllllllllllllllllilllllllllllllllll^ 



*:^% 47- 



What does it mean to you ? 



That constant repetition of the Randall slogan, "Prompt Shipments— 

 Properly Packed," is your guarantee of dependable cut flower service, 

 the foundation of a successful florists' business. We do not ask you to 

 beheve this statement — we want to prove it by our service on your next 

 order. May we? A royal lot of flowers we offer this week — Beauties 

 and all varieties of Roses (including the new Sweet Marie); plenty of 

 gorgeous Mums in all colors — white, pink, lavender, yellow and maroon ; 

 an abundance of Pompons, as well as Lihes, Violets, Valley and the 

 staple Carnations. 



A. L. RANDALL CO. 



Wabash Ave. 

 at Lak« Bt. 



Phone Cent. 7720 



CHICAGO 



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Mention Th« Barlaw when yon write. 



mums recently received are Marigold, 

 Crystal Gem, Golden Queen, Chieftain, 

 Bonnaffon and White Chieftain. Pom- 

 pons are to be had in a wide range of 

 colors. Anemones, too, are in ample 

 supply. 



Eastern lilies and rubrums are mov- 

 ing well considering the condition of 

 the market. Mignonettes, pansies and 

 daisies may be had if desired. 



Greens are selling remarkably well 

 when the full condition of the market 

 is taken into account. 



The market is full of silverware 

 these days. When solicited to contrib- 

 ute prizes for the show, most of the 

 wholesalers elected to give silver pups, 

 as having most enduring advertising 

 value. For the last few days the mugs 

 have been in conspicuous places around 

 the stores,- to arouse the retailers' cov- 

 etousness. 



October Business. 



When the wholesalers cast up the 

 footing of sales November 1 they found 

 October had broken all records for the 

 month. Proverbially an erratic month, 

 sometimes extremely good and some- 

 times only good by contrast with the 

 summer, October of 1915 eclipsed even 

 the best high record of the past. In- 

 deed, in some houses October even beat 

 last December, an unheard of record. 

 In the middle of the month the supply 

 was too short for best results, it being 

 difficult for one wholesaler to buy of 

 another, but toward the end of the 

 month there was stock enough to per- 

 mit meeting every buyer's reasonable 

 ideas and sales ran to splendid totals, 

 in some houses nearly doubling last 

 year's poor record. 



October Weather. 



October was a beautiful month, just 

 a little too fine for the retailers, but 

 excellent for the production of stock. 

 After a wet summer, October had only 

 a sixth of the normal rainfall and six- 

 ty-five per cent of the possible sunshine, 



Get into the Originality Contest 



Every time anyone thinks of a new way to use Flowers 

 that means an additional possibility, one more chance to 

 sell Flowers. That is wbj we hope that every retailer 

 in the vicinity will come in on our originality contest. 



In order to promote the use of Flowers for personal 

 adornment we have donated a special premium, listed 

 OQ page sixteen. No. 146. "Most originality shown in 

 the use of Flowers for personal adornment, novelty to 

 predominate." To be contested for Wednesday. Novem- 

 ber lOtb, the second day of the show. 



Send your dollar for entry fee to the secretary or to us. 



KstabUshed 1888 



Incorporated 1892 



Kennicott Bros. Co. 



WHOLESALE COMMISSION FLORISTS 

 163-5 Nortk Wabash Atcdu*, Chicago. IIliDoU 



Mention Th* Ecrlew when yon write. 



GREENHOUSE WINDSTORM INSURANCE 



FLOKIAK D. WALLACS 



EsyRC[S[Ryie 



INSURANCE SXCHANCe BUILOINa 



Chicaoo 



