190 



TENTH ANNUAL. REPORT OF THE 



very much by advertising our own 

 goods. 



Mr. Davis — It is ratlier a surprise to 

 me to hear a note of surprise in the 

 enquiries relative to glassing honey. I 

 \vould like to say that from one County 

 in this State this year was shipped 

 between 100 and 125 thousand pounds 

 of comb honey in glass, and it is the 

 only way they do ship, and they have 

 a national reputation as beemen. They 

 have a market that takes all the honey 

 the individual producers can supply, 

 as high as 35,000 pounds, and they keep, 

 above the market price, for it is a good 

 class of honey.. Why should they 

 change? I think they are very reas- 

 onable in the stand they take. They 



• have made a lot of money glassing 

 their honey,- and they are going to 

 continue. On the other hand, the con- 

 sumer that buys that package gets a 

 very small article of food compared to 

 the 16 ounces of extracted honey. You 

 can dispose of more extracted honey 

 in the comb section, with or without 

 glass, and get just as good a price for 

 the extracted honey as for the comb 

 if you convince the people they need 

 At ba41y enough to pay you the same 



o^^p^ce for it. The trend of the discus- 

 sion on this paper it seems to me has 

 got away from the very broad adver- 

 tising campaign to simply disposing of 

 what you can produce in a small way 

 at home immediately. Now, the sub- 

 ject of this paper is a large educational 

 advertising campaign that will create 

 a demand for honey in the large con- 

 suming localities such as our metro- 

 politan district of New York City, and 

 make honey a necessity, and create a 

 firm demand for it, the same as butter 

 or other commodities for table use. 

 That is the only basis on which we can 

 expect a marked raise in the price of 

 our goods, to have a demand for it 

 from the standpoint of, the consumer 

 that it is something they must have, 

 and not something they can get along 

 very easily without. 



Pres. York — Mr. Davis is right; it 

 is along the wide advertising line. 

 What can this Association do along 

 that line? Has anyone a suggestion? 

 Do you want to make any recommen- 

 dation ? 



Mr. Garabrant — I would suggest a 

 label, insignificant as far as cost is 

 concerned, that every member of the 

 Association should use on first-class 



honey. If every member of the As- 

 sociation would guarantee not to use 

 it on anything but first-class honey It 

 should be gotten out by the Associa- 

 tion so that it would be uniform. The 

 Unions have their union label on near- 

 ly everything; why shouldn't we work 

 on the same principle? 



Mr. Davenport — As the result of the 

 reading of Mr. Root's valuable paper 

 we have had considerable discussion, 

 and a number of reports that are very 

 confirmatory of the great importance 

 of advertising for the disposition of 

 the honey crop, therefore I move that 

 Mr. Root's paper be referred to the 

 committee of three appointed last 

 ev^ening. 



(The motion was duly seconded). 



Mr. Root — Some prefer the idea of 

 a direct contribution instead of an as- 

 ijessment of so much per pound. As 

 I stated at first, if you can get 5,000 

 members who would contribute three 

 cents a day you are going to raise a 

 fund of about $54,000 a year, and by 

 contributing this amount per day there 

 will not be any question as to true 

 amount of honey they produce. On 

 the other hand, there may be some 

 objection to that. The trouble may be 

 to get the five thousand members; but 

 it seems as if there ought to be 2500 

 men in this country who would agree 

 to contribute six cents a day, which 

 will amount to the same thing. Of the 

 two methods, assessment per pound or 

 so much per day, that is in your own 

 discretion. 



Mr. Stone — As a member of that 

 committee I will say that there are 

 steps being taken to put the afllliated 

 membership of the National at one 

 dollar instead of 50 cents; then this 

 would have to be added, and it will 

 make it pretty burdensome. It is like 

 compulsory education, it is putting 

 upon people something that they won't 

 willingly take. I don't believe we can 

 set a figure and ask people to come 

 to it. There might be som« volunteers 

 that would willingly give that. I 

 don't believe that had better be re- 

 ferred to the committee with the idea 

 of taking up anything like that. 



Mr. Root^-I can't believe that a tax 

 of $20.00 a year, say a dollar and a half 

 a month, is going to be found burden- 

 some to the great majority of this in- 

 telligent Association, I mean, make 

 the dues one dollar, and then add 



