ILLINOIS STATE BEE-KEEPERS ASSOCIATION 



169 



press bureau that has been tried by the 

 National Council of Horticulture, which 

 is an organization to which applications 

 have been sent by all of the trade as- 

 sociations of the seedsmen, florist? and 

 nursery men. The President of it is 

 Mr. J. C. Vaughan. Horticulture has 

 been taking quite a spurt in public in- 

 terest in the last 2 or 3 years, and Mr. 

 Vaughan conceived the idea of trying to 

 give it a little impetus by teaching the 

 public the value of shrubs and flowers, 

 and the National Council of Horticul- 

 ture has undertaken to supply the news- 



eat honey, and if you put the advantages 

 of honey before them in the newspapers, 

 I should think it would help broaden 

 the market. I have outlined in a let- 

 ter to Mr. York a plan based on the ex- 

 perimental service that we conducted 

 for the National Council of Horticul- 

 ture, to send out to the newspapers about 

 4 articles every 2 weeks for a period of 

 20 weeks. That would be practically 

 the same amount that we distributed 

 along horticultural lines, except that it 

 would extend over a longer period, not 

 to give them so much matter at a tune. 



Apiarian Exhibit at the Illinois Statk Faik. 



papers throughout the country with ar- 

 ticles on horticulture — articles that 

 vvould deal with the subject in a purely 

 elementary way, and intended for 

 amateurs. They are trying to get people 

 to grow flowers and to plant shrubs in 

 their yards. We conducted an experi- 

 mental service a year ago for 10 weeks, 

 sent articles to 2500 newspapers all over 

 the country, and in most of those papers 

 the articles were printed. Air. York 

 thought it would be possible to apply 

 the same system to arousing public in- 

 terest in honey. I do not see why it 

 would not be possible. Horticulture, of 

 course, appeals to more people perhaps 

 than honey would, as horticulture ap- 

 peals to more people than bee-keeping, 

 but still everybody can be induced to 



and by keeping a check on that, a check 

 of results, it would be xevy easy to de- 

 termine what its value would be to the 

 bee-keeper. We can find out just how 

 many newspapers use that matter, and 

 then the bee-keepers themselves could 

 tell what effect it had upon the public, 

 and it would be a very simple matter 

 to determine just how far that method 

 of publicity could be used to benefit the 

 bee-keepers. Mr. York asked me to come 

 here and explain this to you; it is pretty 

 hard to explain in detail, and I am sorry 

 I did not bring some of the clippings. 

 We had great success with the horti- 

 cultural matter. The Chicago Tribune 

 published all we sent. The Daily News 

 did also, and practically all the large 

 newspapers all over the country we sent 



