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OCTOBEB 27, 1904. 



The Weekly Florists' Review, 



U07 



A VIBW IN OMK CORNER OF THE FLOWER GROWERS' MARKET, S8-60 WABASH AVE.. CHICAGO. 



(OTHER VIEWS WILL BE SHOWN IN LATER ISSUES.) 



» 



B3HE MODERN way calls for the fewest possible handlfng;s of cut flowers^ and it was to provide a 

 J J place where producers and buyers misfht sfet tos:ether in closest touch that the Flower Growers' 

 ^^ G>mpanyt ChicagfOt was incorporated in (902 and the present Market opened. Did you ever visit 

 it? It's worth your while to do so; doubly worth your while if you are either a gfrower or a buyer. 



Here are assembled each momtng; some forty larg^e gfrowers of cut flowers and plants (or their 

 representatives) with their stocks, in the ag:gfreg:ate very much more than comes into any other whole- 

 sale establishment in the west. 



And there the buyers come in crowds ; the Market is the first morning; stop of nine out of every 

 ten city buyers, not because of the g^reat variety of stock offered, thoug^h it embraces everything: to be 

 had anywhere else and many thingfs not to be had elsewhere; not because of the assured freshness of 

 the stock, all sold out clean each day; not because of lower prices, for current Chicag:o rates, closely reg:- 

 ulated by supply and demand, must necessarily gfovern; but because here, and here only, the buyer 

 meets the producer face to face, where each comes to know the other, to understand, one what the other 

 needs, the other at which stand those needs cap best be supplied. 



Here the producer finds that unless the retailer is treated well and always gfiven stock on which 

 he can make a profit there can be no permanent prosperity. And here, too, the buyer learns to tie to 

 the producer on whose stock he can depend. 



THE PRESENT STAND-HOLDERS IN THE MARKET ARE: 



The busy honr is, of course, 8:00 to 9:30 a. m. Come in any morning^ and see what business looks like. 



THE FLOWER GROWERS' CO. 



58-60 WABASH AVE. "^"LV.?."^*' CHICAGO, ILL. 



