314 



The Weekly Florists^ Review* 



Dbcembeb 29, 1904. 



WHITE LAWSON 



Which we introduced laat season has given great satisfaction, and has proved to be 



THE FINEST WHITE CARNATION EVER SENT OIT 



Remember that ive are headquarters for it. The demand will undoubtedly exceed the 

 supply this season^ and in order to secure early delivery, no time should be lost in placing: order* We are 

 now booking: orders for early January delivery* Orders will be filled strictly in rotation, as received, so the 

 earlier orders are booked, the earlier deliveries can be made. We can supply 



First-class strong rooted cuttings, $7.00 per 100; $60.00 per 1000. 



Also all the other novelties of the season, FIANCEE, CARDINAL, FRED BURKI, etc. 



Also the cream of the older sorts, Mrs. M. A. Patten, Daheim, Enchantress, Flamingo, 

 Mrs. Thos. W. Lawson, etc. 



r. R. PIERSON CO., Tarrytowfl-oa-Oodsoii, N. ¥. 



^ Mention The Review when you write. 



NEW YORK. 



Christmas Notes. 



Again we have had a merry Christmas 

 and though the great day of reunions, 

 gifts and demonstratioij of human love 

 and sympathy is but a memory, its les- 

 sons of good will and kindness will re- 

 main as long as life endures. It is an 

 interesting thing, this gift of prophesy. 

 It does not always work. This year it 

 was a credit to its exponent. Everything 

 came true to name, even the weather. 

 The air was mild. Plants hardly needed 

 an extra protection. The big snow storm 

 held off graciously until about everything 

 was safely delivered. 



Prices of all cut flowers just came up 

 to anticipations as quoted in the last 

 issue. The best actually reached the 

 high figures given. There was a great 

 1 improvement in the freshness of stock, 

 very little pickling, and what little there 

 was receiving the condemnation it de- 

 served. Before long it will be a dis- 

 grace to hold and send in aged flowers. 

 By that time no reputable wholesaler 

 will handle such goods at all. This will 

 be retributive justice. "Whatsoever a 

 man soweth, that shall he also reap." 



It was a splendid Christmas. None has 

 a serious complaint to make. (Jrowers 

 who sent good stock realized good prices, 

 not the unnatural, exorbitant figures of 

 other years, when values wire boomed 

 above all reason and everybody was made 

 uncomfortable, but good, fair, advanced 

 rates that were natural and expected and 

 accepted uncomplainingly by buyers. So 

 the growers have reason to say it was a 

 merry Christmas and the wholesalers well 

 may make merry, for wlien the smoke of 

 battle cleared away on Sunday tlu re was 

 literally nothing left and prices, starting 

 at fair levels, actually advanced as the 

 day wore on. 



Retailers paid the figures demanded 

 because they knew they were fair and 

 just, and there you are. And such a re- 

 tail business. Never were cut flowers ao 

 appreciated and cleaned up these many 

 years and plants of every kind, and in 

 every style of arrangement, overwhelm- 

 ingly in evidence everywhere as they 

 were, were short of the demand. And 



supplies of green goods, holly, every- 

 thing that goes with Christmas, including 

 thousands upon thousands of bells of 

 every kind and size and material, from 

 paper to plushine, from silk to immor 

 telles, all were sold. 



There would be no use particularizing. 

 Every man in the business would have to 

 receive recognition. It was simply a 

 banner Christijias and notwithstanding 

 t\\e prophesy of the French seeress of 

 widespread disaster in 1905, it looks to 

 our optimistic eyes like the greatest hor- 

 ticultural year the world has ever known. 



Plant arrangements this year were ex- 

 ceptionally unique and beautiful. The 

 artistic color grouping speaks well for 

 the adepts who in each of the large re- 

 tail stores make this a specialty. The 

 plants themselves were perfect; they 

 must be to suit the New York taste, and 

 l)lantsmen in and around this city lead 

 the world. 



Among retail Christmas orders, to give 

 our friends in the smaller cities and 

 towns some idea of what the festive sea- 

 son of gifts develops in New York, 1 

 know of one order for sixty separate doz- 

 ens American Beauties at $20 a dozen 

 and one batch of orders for $900 worth of 

 plants in baskets sent out to twenty-five 

 different homes as Christmas greetings. 



A visit to the Hinode Co. 's nc\r plant 

 at Whitestone is suggested. The Christ- 

 mas demand absorlwd every tiny Japan- 

 ese plant, of which not long ago the 

 supply seejned inexhaustible. They are 

 expert growers of Harrisii as well as 

 longiflorum lilies. They are already 

 booking Easter orders. 



A horseman clad in ancient armor 

 marched up and down Fifth avenue last 

 week with trumpet extended and banner 

 unfurled. For a minute it seemed as 

 tliough the days of old had returned, 

 when knighthood was in flower. Every- 

 body stopped to have a look and thos< 

 who followed the stately prancer were 

 led to the so-called Flower Market or 

 Forty-fourth street, just oflf of Fifth ave- 

 nue, where the poverty-stricken million- 

 aires will have an opportunity to buy at 

 the same prices they have always paid, 

 satisfied if they think they are saving 

 money. It 's a good scheme, worthy of 

 the advanced advertising age. In the 



Flower Market ^tself things look about 

 as they do in any florist 's store, only 

 three or four lady stenographers are very 

 busy, the merry click of their machines 

 making a business-like melody, while men 

 clad in long blouses of a blue-gray color, 

 wonderfully like butch?rs' aprons over in 

 dear old Lunnon, ' ' don 't cher know, ' ' 

 wait upon the customers very much as do 

 the clerks in the other stores. I didn't 

 see any of the fifty growers, but I didn 't 

 go down cellar. I hardly think any of 

 the big fellows on the avenue will close 

 this week, however. 



The Begonia Gloire de Lorraine bas- 

 kets and balls were one of the crowning 

 glories of the season. They were every- 

 where and yet there were not enough of 

 them. Wonderfully popular they were, 

 plants from 50 cents to $10 arranged in 

 baskets. And bells, bells; it took little 

 imagination to hear them ringing out the 

 glad tidings of good will to men and 

 peace on earth. (Russia and Japan ex- 

 cepted.) The mistletoe did service at 

 the old stand as usual. There are some 

 customs that never grow old. Those or- 

 ange trees in yellow baskets with yellow 

 ribbons were very pretty and they sold 

 like hot cakes. Poinsettias, ardisias, brill- 

 iant dracajnas, anything with a tinge of 

 red in it, went without urging. . 



McConnell's new glass fernery graces 

 many a table today. His English stone 

 vases, of which he is sole arbitrator in 

 New York, attracted attention. 



Orchids, the plants with ribbons and 

 baskets to match, were among the 

 choicest items. Never was the heather 

 more worthy of ' ' lore and lay. ' ' It 

 was grown to perfection. 



"Jimmy" Collins, with Mackintosh, is 

 better after two fights with appendicitis, 

 just in time for some of his fine novel- 

 ties. 



Warren B. Craw, of the Lord & Burn- 

 ham Co., has been spending the holiday 

 part of his wedding trip at Washington. 

 He will see all the principal cities of the 

 country duriner his four months' honey- 

 moon and will soon be reveling in the 

 glories of Pike's Peak and the Rockies. 



There was a runaway last week on 

 Twenty-ninth street. The boys won the 

 victory over the frightened horse and 

 paved everything but the shaft and hay- 



