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548 



The Weekly Florists' Review* 



January 26. 1003. 



WE HANDLE THE 

 VERY FINEST. 



FANCY WHITE LILAC, $1.50 per doz. 



LX REINE TULIPS, $3.0O per lOO. 



HUDSON RIVER VIOLETS.=VERY LARGE. 



CARNATIONS— A fine assortment of fancy stock. ROSES— Extra 

 fine, especially in Brides and Maids. A FULL LINE OF CUT FLOWERS. 



A, L. RANDALL CO. 



WHOLESALE FLORISTS 



21 Randolph Si 



CHICAGO, ILL. 



Mention Tta« Berlew wbeo 70a write. 



PHILADELPHIA. 



The Market 



The tone of the market is much bet- 

 ter. There is good demand for nearly 

 all kinds of flowers at fair prices. The 

 average of quality is higher, owing to 

 last week's sunshine. There has been a 

 heavy demand for whites, due to funer- 

 al work, some weddings and decorations. 

 For these occasions the Leo Niessen Co. 

 sold many choice caUas, white lilacs, La 

 Beine tulips, freesias and white carna- 

 tions. Brides and Bridesmaids have been 

 scarce, but both Leo Niessen and S. S. 

 Pennock have had a fair supply of fancy 

 stock. Medium Beauties are also scarce. 

 Liberties more plentiful and very fine. 

 Carnations are not quite so plentiful 

 and in good demand. Freesias, "daffs" 

 and tulips are coming in more freely. 

 Dendrobium formosum and cypripediums 

 are about over. Violets are poor stock 

 despite fine quality. Greens are selling 

 well, especially Asparagus plumosus 

 sprays. 



An Experiment. 



The Review, undoubtedly the most 

 progressive paper of th^ day, is this 

 week trying an "experiment" in the 

 notes headed * ' In the Shops. ' ' The suc- 

 cess of this experiment will depend on 

 the hearty co-operation of the retailers 

 themselves. The notes will appear at 

 frequent intervals, provided material can 

 be secured. Perhaps you will think these 

 shop notes are of little account. Very 

 likely, but was your shop of much ac- 

 count when you started? Hardly. Then 

 telephone or write Phil what you are 

 doing. Give him a chance to do good 

 work. 



In the Shops. 



Robert Crawford, Jr., makes a point of 

 keeping his handsome show windows gay 

 with the prettiest flowers and blooming 

 plants. Among the latter, the place of 

 honor was given to some very well grown 

 Primula Buttercup in large pans. Mr. 

 Crawford does not believe in business 

 that increases at the rate of fifty per 

 cent each year, but simply says he has 

 been very busy. 



Charles P. Poryzees is making a suc- 

 cess of his new place, opened last fall. 

 He has a theory that a stormy Saturday 

 and Sunday usually precede a busy Mon- 

 day, but that if Sunday is fair, Monday 

 is apt to be a dull day. This theory is 

 based on the idea that when the young 

 men can't be riding or walking in the 



open air with their sweethearts they will 

 send them flowers as a love token. 



James M. Thoirs is doing much to 

 elevate the taste of Camden's citizens 

 by giving them new ideas of floral 

 beauty. 



Charles Fox ta.kes advantage of the 

 possibilities of his place of busines by 

 unique and tasteful floral decorations. 

 Many people have gained ideas of what 

 will do well in the house by their visits 

 to Mr. Fox. In a very fine wedding deco- 

 ration last week Easter lilies were a 

 prominent feature. 



George Crai^ keeps his counter gay 

 with carnations. Some well grown daffo- 

 dils and freesias in pots were very at- 

 tractive. 



Hugh Graham has been quick to real- 

 ize the possibilities of educating the 

 people, through the medium of the de- 

 partment stores, to love plants. Mr. 

 Graham has made a careful study of this 

 branch of the business. Through his 

 efforts, and those of others, a new field 

 is rapidly being developed. 



A Philadelphian who recently returned 

 from abroad, says that the number and 

 beauty of the Paris flower shops aston- 

 ished him. Even in the poorer quarters 

 of the city these shops were found look- 

 ing like oases in the desert. Great 

 attention is paid to the windows, the 

 displays being arranged with exquisite 

 taste. 



The Century Flower Shop has been 

 taking advantage of the fine weather to 

 push flowering plant sales. Good old- 

 fashioned geraniums in 4-inch pots were 

 one of their specialties. 



The William Graham Co. had the deco- 

 rations for the Radnor Hunt Ball at 

 Horticultural Hall. Wild smilax was 

 freely used. Long American Beauties, 

 Liberties and scarlet carnations harmon- 

 ized with the scarlet coats of the hunts- 

 men. The eflFect was very fine. 



The new Merganthaler store in Ger- 

 mantown has been making a window fea- 

 ture of 'pretty flowering plants. 



• Varioo* Notes, 



It is learned on good authority that 

 John and Harry Berger, trading as Ber- 

 ger Brothers, wholesale florists, at 1220 

 Filbert street, will next Wednesday re- 

 move their business to the Flower Mar- 

 ket, 1237 Filbert street, where they have 

 secured space. 



John Burton has decided to tear down 

 and rebuild the greenhouses on the Lons- 

 dale property purchased last spring. 

 These houses have not proved satisfac- 

 tory and Mr. Burton is perfecting plans 



to put the plant in good shape. Glass 

 has been purchased, the size of the place 

 will be increased and estimates are be- 

 ing prepared for the roofing material. 



The contract for the new building of 

 M. Rice & Co. was given out on Monday. 

 The building will be fireproof and one 

 of the most complete of its kind in 

 America. It is to be finished the mid- 

 die of May, the builder being under a 

 heavy penaltyf |br each day 's delay. 



Samuel S. I'ennock is distributing very 

 neatly gotten up McKinley day cards 

 among tiie retailers. On the right is a 

 picture of the martyred president, on 

 the left a boutonniere of a single scarlet 

 carnation and a couple of long-stemmed 

 flowers of the same color. The idea 

 is that the retailers will hang the 

 cards in their shops to stimulate interest 

 in the observance of McKinley day, 

 which falls on Sunday next. 



William J. Baker is handling some nice 

 freesia, also fine Enchantress and Mrs. 

 Patten. 



R. C. Hayden, who is absent on ac- 

 count of illness from his office at the 

 Philadelphia Cut Flower Co., is greatly 

 missed by his business friends, who hope 

 he will soon be about again. Manager 

 Muth is pleased over the improvement 

 in the tone of the market in general and 

 of the carnation market in particular. 



A local florist who advertised for a 

 place to rent, was surprised to receive an 

 answer from a neighbor, who not know- 

 ing the advertiser's name, described his 

 property with unnecessary accuracy. 



Harry Crawford states that the Phil- 

 adelphia Carnation Co. has just turned 

 the steam on its new stock house. They 

 have 50,000 cuttings in the sand. The 

 crops, both of carnations and mushrooms, 

 have been excellent. 



J. William Colflesh has been sending 

 in some well grown freesia in 6-inch pots, 

 rather a rarity now. 



Henry C. Woltemate's friends will be 

 glad to know that he is having a good 

 season. 



Edward Reid is a man of versatile 

 abilities. He can not only sell flowers 

 well, but he can without legal aid pre- 

 sent his facts in a manner so clear and 

 forceful that even the attorney for the 

 other side has been known to throw up 

 his case without going into court. 



A. Leuthy, head of the Boston flrm 

 that bears his name, was in this city last 

 week. He visited Joseph Heacock, at' 

 Wyncote, and Edward Drown, at Hill- 

 side, and was seen heading towards Riv- 

 erton. Mr. Leuthy reports a good Christ- 

 mas. 



