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^50 



The Weekly Florists' Review* 



Januabv 26. 1905. 



This Issue of the Review Contains 84 Pages. 



THE FLORISTS' REVIEW 



O. L. GRANT, Editob and Mamaoxb. 



PUBLI8HXD BVERY THUB8DAY BY 



The FLORISTS' Publishing Co. 



S80-535 Caxton BuUdlns, 



884 Dearborn Street. Chioago. 



Nbw Tobk Officb: 



Borougrb Pai^k Brooklyn, N. Y. 



J. AcsTiN Shaw. Manager. 

 Tel. 861 W. Bay Ridge. 



Subscription 11.00 a year. To Europe, 12.00. 

 Subscriptions accepted from those In the trade 

 only. 



Advertising rates: Per inch, SI. 00; M-page,ll6; 

 full page. |30. Discounts: 6 times, 5 percent; 13 

 times, 10 per cent: 26 times, 20 per cent; 62 

 times, 30 per cent. Discounts allowed only on 

 consecutive insertions. Only strictly trade ad- 

 vertising accepted. Advertisements must reach 

 us by Wednesdar morning to insure insertion in 

 the Issue of the following Thursday, and earlier 

 win be better. 



Entered at the Chicago post-office as mall mat- 

 ter of the second class. 



This paper is a member of the Chicago Trade 

 Press Association. 



INDEX TO ADVERTISERS. 



Advance Co 680 



AUen, J E 669 



Alpha Floral Co 668 



Ambacker, J 573 



American Blower 650 



American Wooden 

 Ware Mfg. Co.... 681 



AmUng, B. C 647 



Ammann, J. F 664 



Asohmann, Godfrey. 666 

 Augspurger & Sons.. 662 

 AaU Bros. Paper & 



Box Co 679 



B. E. &, B. Floral Co.. 667 



Backer & Co 669 



B«er, J 663 



Baker, W.J 667 



Ball, 6. D 667 



Barnard & Co 611-62 



Bassett & Wash- 

 bum 514 60 



Batavla Grahses 666 



Baumann, Xj. & Co. . .624 



Baur& Smith 570 



Bayersdorfer h Co. . .524 



Beokert, W. C 624 



Beneke,J.J 663 



Benthey-Coatsworth 



Co 653-60 



Bentzen Flower Co. .573 



Merger Bros 667 



Berger, H. H. & Co. . .624 



Bemheimer, B 667 



Bemlng, H. O 561 



Berry Seed Co., A. A. 562 

 Blaoklstone, Z. D... 663 

 Bobbink & Atkins... 567 



Boddlngton. A. T 511 



Bonnot Bros 568 



Borden, F. G 672 



Braldwood, J. B 671 



Brant, D. Wood 660 



Brants. D 672 



Breltmeyer'sSons 514-63 

 Brighton Seed & 



Floral Go 566 



Brod, J 572 



Bmna. H. N 553 



Buckley Co., W. T.. 571 



BndlonjT, J. A .549 60 



Bums BollerCo 682 



Burpee & Co 552 



OaldweU Co., W. K. . .580 

 Caldwell The Woods- 

 man Co 556 



California Carnation 



Co 665 



Castner, Curran & 



Buimt .673 



Chalfant, N. A 5r3 



Chicago Carnation 



Co 611-17-68 



Clarke's SonB,D«vid.5<>:{ 



Clarke Bros 563 



OlasBlfied AdvR. . . . &73a 

 Cleveland Cut Flower 



Co 556 



Columbia Heating Co580 

 Converse Green- 

 houses 571 



Ootsonas & Co., Geo 559 



Cottage Gardens 523 



Cowee, Arthur 562 



Cowee. W.J 678 



Crawbuck & Wiles . .660 

 Cressbrook Green- 

 houses 567 



Crttchell. C. B 561 



Cross,HU 566 



Growl Fern Co 562 



Onnnlngham.J.H.. ..564 



Onshman Gladiolu8.563 



Oavis Bros 568 



Davis Bros, Co 666 



Davis &, Son, A. B. . . .622 



Dayton Supply Co 678 



Dearborn Bngravlng 



Co 681 



Oletsch Co., A 681 



OUler, Oaskey *0o. .682 



OiUon, J. L 566 



Dillon Greenhouse.. 582 



Dingee & Conard 571 



L>omer,F.& Sons Oo. .620 

 Oreer. H.A 622-72-79 



Edwards Floral Hall 



Oo 663 



Bhret Fred 657 



Blokholt, Mrs. Chaa .663 



Ellis. F.M 661 



Ellsworth, Florist.. 569 

 EUwanger &, Barry.. 554 

 BItzholtz, H 669 



Fenrich. Jos. 8 568 



Florists' Hail ASSO..680 

 Flower Growers' 



Market 560 



Foley Mfg. Co 679 



""ord Bros 558 



Fortunes. A. L 669 



Coster. L. H 571 



Furrow Bros 664 



Garland Co., Geo. M . .676 



Garland, Sol 668 



Gasser Co.. J. M 563 



Geller, Slgmuud 571 



Ohormley, W 568 



Glhlln AOo 580 



Graham,H 663 



Grand Rapids 



Florists' Ass'n. . . . 56U 

 Grimes & Son, S. D.. 564 



Groves, Robert 660 



Grohe. F 566 



GudeABro., A 663 



Gunther , Wm. H 668 



Gnttman. A.J 5 8 



Guttmann & Weber. .520 



Haines, John B 668 



Hammond, J. A 568 



Hanfling & Kleppner .'>69 



Harman Wm. S 676 



Harrison Pottery 677 



Hart. James 559 



Hauswirth. P.J 663 



Haverland, B. H 664 



Heacock, Jos .'>67 



Heller Bros 557 



Herrmann. A 524 



Hews & Co., A. H III 



Hill Co.. B. 611-16 



Hill Floral Co.,W. r. 664 



HinodeCo 612 59 



Hippard, B 677 



Hitchlngs & Co. 



678-80-82 



Hobbles Limited .... 571 

 Holton & HunkelCo .567 

 Houghton & Clark 563 



Hunt.B. H 553-60 73 



Hylton A Co., J. E ...663 



IgoeBroB 566 



Imperial Green- 

 houses 667-60 



Jablonskv, A 671 



Jackson ii Perkins . 664 

 Johnson h Stokes 653 



Jones P 560 68 



Easting, W.F 511 



Eennloott Bros. Co.. 613 



Eentucky Tobacco 



Product Co 676 



EervanCo 669 



Eing Construction. . . 581 



Eramer & Son 678 



Ereshover , L.J 559 



Eroeschell Bron.Co. 582 



Euebler , Wm. H 669 



Euehn, 0. A 561 



Euhl, Geo. A 564 



Eyrk, Louis H 661 



Lager & Hurrell 664 



Lange.A 663 



Langlahr, A. H 558 



Larohmont Nurs 669 



Lecakes & Co., N — 669 



Leikens 668 



Leonard Seed Co 652 



LePage, N 663 



Llnfoot, Wm 671 



Uttlefleld, Sidney.. 669 

 Livingston Seed Co 672 

 LocklAnd Lumber 



Co 578 



Loomis Carnation ... 565 

 Loomis Floral Co. . . 666 

 LordABumham. 582- IV 



Ludemann, F 665 



McConnell. Alex.... 563 

 McCray Refrigerator573 

 McCuIlough'sSons. 561 



McEellar, Chas 556 



McManus 668 



McMorranA Co 677 



Metropolitan Mate- 

 rial Co 672 



Michel Plant & Bulb. 569 

 Miohell Co., H. F . . 553 

 Michigan Cut Flower 



BxoEange 657 



Mlllang.O 558 



MlUang, F 558 



Mills. The Florist... 563 

 Miller Co. Geo. L....566 

 Moninger Co., J. O. ..577 



Moon Co., W. H 554 



Moore, HentK ii Nash 



568 



Mosbaek, L 572 



Murphy, Wm 661 



Murchle, John 670 



National Florists' 



Board of Trade 657 



Nefr. L. I 56:< 



Neldinger, J. O , 624 



N.T. Cut Flower.558 

 Niagara Cement & 



Concrete Co 581 



Nicotine Mfg. Co 57r, 



Nlessen, Leo 511 



O'Hagen, J. H 564 



Palmer & Son 563-67 



Park Floral Co 563 



Parker- Bruen Mfg. . . 572 



Parker Mfg. Co 677 



Patten&Co 567 



Pennook, 8. 8 556-68 



Perkins, J. J 5.'i8 



Peterson Nursery ..554 

 Philadelphia Cut 



Flower Co 657 



Philadelphia Whole- 

 aale Flower Mar- 

 ket 661 



Phillppi Nurseries.. 565 



Pierson, F. A 568 



Pierson Co., F. R. . . . 521 

 Pierson-Sefton Co... II 

 Pine Tree Silk Mills. 562 

 Pittsburg Cat Flow- 

 er Oo — 5.'i6 



Pittsburg Florists' 



Exchange. 661 



Pittsburg Plate 



Glass Co 581 



Poehlmann Bros 560 



PollworthCo .... (>6l-ea 



Pratt&Olger 668 



Pye. Robt. C 666 



Quaker City Maohlne 



Works 676 



RandaU Co., A.L. 648 60 



Rawson & Co 553 



Reed h Seller 524 



Rees&Compere 665 



Regan Pt«. House . . 677 



Reld.Bdw 667 



Reinberg, Geo ....660 67 



Relnberr, P 518 67 



Renard & Bro., G.W 656 



Bice. M. &Co 524 



Riverside Nursery.. 654 



Robinson & Co 559 



Robichon, A 664 



Rock Flower Co., 



W.L 663 



Roehrs, JuUus 671 



Rolker & Sons 652 



Rupp. J. F 664 



Rusconi. D 662 



Ryerson. D. C 678 



Salter, W.H 664 



Saltford. Geo 668 



Scheepers, John 664 



Sohillo, Adam 680 



Schmltr, F. W.O.... 524 



Scollay, J. A 682 



Scott. John 571 



Sharp. Partridge Co 582 



Sheridan, W. F 558 



81ebert,0.T 679 



Sinner Bros 560 



Skldelsky, S. 8 670 



Skinner. C. W 681 



Smith & Son. N 670 



Smith Co., W.&.T... 554 

 South Park Fl. Co. . . .667 

 Sprague Smith Co . . .676 

 Standard Pump Si 



Engine Co 580 



Stenzel Glass Co 579 



Stern & Co. , J 562 



8tewart,S. B 668 



StoothofT. H. A 576 



Storrs & Harrison . . 554 

 Stumpp & Walter Co. .663 

 Superior Machine h 



Boiler Works 581 



Swanson. Aug. S 563 



Syracuse Pottery Co.581 

 Thompson Carnation 



Co.. J.D.. 616 



ThorburnftOo., J. M 562 

 Tobacco Warehousing 



& Trading Co.... 572-75 



Totty,C.H .'■>70 



TraendlvA Schenck .558 

 Vander Weijden& Co.654 



Vaughan &Sperry649-(>0 

 Vesey, W. J. A M. S . .570 

 Vincent. Jr. R. h Son 571 



Virgin, U.G 568 



Vredenburg & Co — 553 



Waban Rose 



Conservatories 569 



Wabash R. R 675 



Warburton, 667 



Ward A Co.,Ralph M.553 



Weber. F. C 563 



Weber St Sons 569 



Welland, P 661 



Weiland & Rlsob . . . . 66U 

 Wertheimber&Co., L.524 



Whltton, S 566 



Wietor Bros .... 519-55-60 



WUksMfg.Co 679 



WintersonCo 512 64 



WittboldCo 516 63 



Wolf A Bro., A. Q.... 581 



Young, J. W 557 



Young A Nugent 559 



Young A Co. A.L... 558 



Alwmjm mention the Tloriata' Bevlew 

 when writing adTertisers. 



THE HOLIDAY AFTERMATH. 



The aftermath of the holiday trade 

 generally brings out a few facts that 

 are worthy of note. It is significant 

 that many of our patrons who annually 

 make considerable purchases, are al- 

 ways on the alert for something out of 

 the common or possessing some original- 

 ity of design. How many of them have 

 their desires gratified it is hard to statei, 

 but this we know, that a good floral 

 basket or hamper generally catches the 

 eye and seldom goes begging, especially 

 if its contents or general make up is 

 not of the every-day kind. Of course, 

 the formal box of cut flowers will al- 

 ways be in vogue and probably lead in 

 floral oflTerings, but to create additional 

 trade, which we are all after, we must 

 get out of traditional ruts and furnish 

 something that will gratify the wants 

 of an exacting public. This want is 

 fully as noticeable in house decorations 

 for marriage and funeral occasions as 

 it is at holiday time and to partially 

 overcome this apparent deficiency I 

 would recommend getting back to na- 

 ture, whose resources are so "bountiful 

 and well adapted to our wants. 



While entertaining ideas on this sub- 

 ject for some time, and having them 

 pressed upon my observation by the fa- 

 cial expression* of our patrons with far 

 more significant force than language 

 could imply, their remarks were made 

 suggestive by having on hand a liberal 

 supply of nature's products from various 

 sources left over from holiday trade, 

 which have been used since then in va- 

 rious floral work to good advantage. 

 From California we get the pepper- 

 scented tree with its waxy red berries. 

 This is becoming a commercial article. 

 From the mountains of Oregon comes 

 the Mahonia bush, in green and red 

 colors, beautifully formed leaves of last- 

 in? quality and well adapted to various 

 arrangements in floral work. Also com- 

 intr from this country is a large form 

 of the dagger fern, much superior to the 

 variety from the Berkshire hills and 

 from experience up to date a good 

 keeper. The fronds run as long as 

 three feet; one of the best of the aspidi- 

 ums. We also get from this country a 

 shrub sent under the name of huckle- 

 berry bush, resembling the cotoneaster 

 in branch and foliage, a good keeper and 

 quite decorative. 



The trade is well acquainted with the 

 resources of the mountainous districts 

 of the Carolinas and other southern 

 ptates, as well as the woods of Alabama, 

 from which districts we get so many 

 forms of shrubs and vines which are 

 gradually becoming so desirable and 

 the extensive u.se of which will not to 

 any extent interfere with the use of our 

 greenhou>-e products. G< D. 



Worcester, Mass.^ — The schedule of 

 premiums of the Worcester County Hor- 

 ticultural Society's exhibitions for 1905 

 has been issued. Copies may be had by 

 addressing A. A. Hixon, secretary. 



Davenport, Ia. — On the night of Jan- 

 uary 5 Henry Pauli was awakened oy A 

 burglar with whom he grappled and 

 fought. It proved to be a former em- 

 ployee named Fred Kohn. 



