Apbil 13, lOOS. 



The Weekly Florists^ Review* 



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J 239 



aster Ribbons. [Sjaster Ribbons. 

 Easter [gibbons. Easter [gibbons. 



PI ODICLTCL • We are after your Ribbon and 

 ■ L.\FKI^ I ^ • Chiffon trade with a modem 

 and agfgfreMive orgfanization. 



Wc combine with our own, the ideas of leading; metropolitan 

 florists in creating our novelties. 



We sell RIBBONS and CHIFFONS, 



no other lines to divert our attention. Excessive profits are eliminated by our system of distribution* 



Send us 

 your 



Easter Order. 



A TRIAL WILL CONVINCE 



Lion & Wertheimer, 



mm Broadway, NEW YORK CITY. 



Various Notes. 



Jos. Fenrich was married April 5 to 

 the charming daughter of the veteran, 

 Le Moult, of th3 Bowery, one of the 

 pioneer retail florists of New York. It 

 is a happy union of wholesale and retail 

 interests. Capt. Fenrich is overwhelmed 

 with congratulations. 



David Clarke's Sons are already in 

 shipshape for Easter, thoir six houses 

 at Fordham Heights supplying them with 

 blooming plants in abundance. Their big 

 store is a bower of beauty. The La 

 France rose is still a standby here. 



Alex. J. Guttman reports many orders 

 for cuttings of Carnation Victory. It 

 grows in popularity. He will have sev- 

 eral thousand violet plants as usual for 

 Easter. 



Ford Bros, have some grand margue- 

 rites and other plants in their now store 

 for Easter and are preparing for a big 

 shipping trade. Their new quart?rs please 

 them greatly and will make a permanent 

 home for a score of years. 



Traendly & Schenck have had a ban- 

 ner year. Their claim holds good that 

 never sines their business began, except 

 in sickness or absence from the city, have 

 they failed to be on deck at 7 a. m. 



James McManus has proven during the 

 past year the value of enterprising ad- 

 vertising. He is known as the orchid 

 king from Maine to California and is 

 shipping cut orchids to every big city in 

 the country. 



James T. Hammond will have his usual 

 supply of orange trees for Easter. 



John J. Perkins is celebrating his 

 thirty-third Easter in the cut flower 

 business and bids fair to hold the fort 

 for another generation. 



Wm. Ghormley is receiving tremendous 

 quantities of stock. The year has been 

 a wonderful one in the aggregate. Few 

 would care to count the number of flow- 

 ers of every kind he handles in a season. 

 He has fully recovered his health. 



J. K. Allen grows younger as the 

 Easters come and go. For a score of years 

 6 a. m. has found him at his post. I ex- 

 pect to write about him in 1950. 



Reed & Keller are tremendously busy. 

 They report the call for novelties more 

 insistent than ever. 



James Hart has the record, thirty- 

 four years of wholesale cut flower busi- 

 ness in New York. He ships to many 

 out-of-town patrons who were on his 

 books a quarter of a century ago. James 

 Jr. is a fine lieutenant and popular. 



N. Lecakes will soon be back from 

 Athens with his Grecian bride. Meantime 

 John Foley manages the combined inter- 

 ests with commendable ability. 



Wm. H. Gunther is happy in the re- 

 turn of his brother, Jack, in time for the 

 Easter trade. 



The blooming plants at Charles ]Mill- 

 ang's hardly have time to get warm be- 

 fore they have to march out to fill New 

 York retailers' orders and yet the big 

 conservatory is always full. The cut 

 flower department maintains its place, 

 however, as usual. 



The F. R. Pierson Co. is having a won- 

 derful carnation season, the demand for 

 their many superb novelties far exceed- 

 ing their expectations. Their new fern, 

 Tarrytown elegantissima. is now in the 

 market and its beauty is universally ac- 

 knowledged. 



The Clucas & Boddington Co. reports 

 a busy spring and the large warehouse 



is full of goods and workers. Mr. Clucas 

 says the nursery gives promise of wonder- 

 ful development and has a great future. 



Henry A. Stone, the violet specialist 

 of Kingston, was in the city Saturday. 

 He has the largest violet house in this 

 country, 25x250. Young & Nugent handle 

 his shipments. 



J. B. Nugent, Sr., celebrated his eighty- 

 third birthday on Saturday evening, a 

 large number of his friends in the trade 

 joining in the reception. Mr. Nugent 

 is still hale and hearty and enjoys the 

 honor of being the oldest active florist 

 in New York City if not in America. 



A. C. Zvolanek, of Grand View, N. J., 

 the sweet pea grower, visited his whole- 

 saler, J. K. Allen, last week and con- 

 summated the christening of his new va- 

 rieties, in which honor Mr. Allen and 

 his faithful lieutenant were not forgot- 

 ten. 



Messrs. "Welch and Edgar, the poten- 

 tates from Boston, were also here, Arthur 

 Cowee, the gladiolus grower, and Mr. 

 Clements, one of Pittsburg 's retailers. 



Carl Jurgens, Jr., of Newport, passed 

 through on his way to Washington, where 

 he was married on Monday. 



The Parker-Bruen Co. find the open- 

 ing of their new office at 1133 Broadway 

 a great convenience for themselves and 

 their customers. 



Schloss Bros, and Lion & Wertheimer 

 report a big trade in Easter ribbons. 



John Young will have 10,000 lily 

 plants for Easter and, as usual, the Cot- 

 tage Gardens output of carnations. Rob- 

 ert Craig holding the front of the pre- 

 cession. 



The Geller Florists' Supply Co. has 

 been incorporated and will open a store 



