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1574 



The Weekly Florists^ Review* 



Max 18, 190S. 



"decoration, that which adorns, some- 

 thing added by way of embellishment," 

 was not in harmony with the sentiment 

 of the occasion, and adopted formal reso- 

 Intion substituting "Memorial" as in 

 keeping with the purpose of the day. 



But Memorial day no longer belongs 

 to the old soldier and the families of 

 those who have answered the last roll 

 call. Not that their memory is honored 

 less but that the custom of remembering 

 the dead with flowers is so fine a one that 

 it has been generally adopted by the 

 people. Since this has come to pass Me- 

 morial day has become of prime impor- 

 tance to the trade. Nowadays everyone 

 who has loved ones in the silent cities 

 wants flowers on the 30th of May and 

 the quantities of cut flowers sold ex- 

 ceeds even Christmas or Easter. Natur- 

 ally the call is in most instances for low 

 priced flowers but at this season cost is 

 also low and the opportunity for profit 

 is as good as on the other important 

 flower days. Preceding Memorial day 

 the plantsmen who handle bedding stock 

 are rushed to the limit but the day itself, 

 unlike Christmas and Easter, calls for 

 few flowering plants. It is a cut flower 

 day and one which should be fostered by 

 the trade. Don't let a customer go out 

 of your store because your prices are 

 beyond the would-be buyer's means. 



FOR MEMORIAL DAY. 



Flags and the national colors in some 

 form or other immediately suggest them- 

 selves to us on mention of Memorial 

 (lay. Both as a celebration and as a 

 trade getter, let "Old Glory" in silk, 

 bunting, or flowers, appear in the show 

 window a week ahead of Memorial day. 

 There will be no time at the eleventh 

 hour for window decorating, anyhow, and 



a window that is worth having need not 

 grow stale in a week's time. 



Since the jasmine is so largely a Me- 

 morial day flower, suspend a wreath of 

 them overhead in the window. Draw 

 a large flag through the wreath. Spread 

 out the larger end so that it will drape 

 easily and loosely, and attach the upper 

 corner to some convenient point. Let the 

 lower end form a streamer on the oppo- 

 site side of the wreath. Fill in the win- 

 dow below solid with blue and white pan- 

 sies and blue ageratums. 



Other suggestions: Make a miniature 

 "Monitor" in the bed of the window; 

 historical pictures of the "Yankee Cheese 

 Box" can be easily copied for this pur- 

 pose. Float it if possible, and finish 

 the sides of the tank of water with sheet 

 moss. Fill the "cheese box" with long- 

 stemmed flowers in red, white and blue. 



Group on a small stand in the window 

 an old army coat or cape, faded thougli 

 it be; a canteen, and a generous bunch 

 of scarlet and white carnations. Put 

 in as many carnations as the canteen 

 will hold in water and suspend it with 

 blue ribbon. 



Fill the window seat with daisies in 

 bloom sprinkled with blue ageTatum and 

 dark red sweet peas. 



Fill an old drum with long-stemmed 

 red, white and blue flowers. Have a fife 

 conspicuously on the front of the drum, 

 and set off the group with a flag drap- 

 ery beneath. 



Longiflorum or candidum lilies in pots 

 in two good-sized groups on opposite 

 sides of the window, will combine nicely 

 with an immense cobweb made of nar- 

 row red and blue ribbon among the tops 

 of the lilies. 



Now, when wood fern leaves are off 

 quality, is a good time to cultivate the 



use of extra foliage with its own flower. 

 Rose foliage can always be had, and to 

 make a flat cluster of roses more easily 

 seen, place quite a bushy mat of rose 

 foliage down as a foundation and lay the 

 bunch on it. Treat carnations the same 

 on Sprengeri or plumosus. 



Boston fern fronds with snapdragons 

 is a pleasing introduction. For a new- 

 made grave large flat bunches of ferna 

 form a good covering without undue ex- 

 pense, and flowers in vases or flat bunch- 

 es can be used above with much better 

 effect. 



As to ties for flat bunches, a square dou- 

 ble bow, or two loops with long streamers 

 are all very well, but we might as well 

 have a change once in a while. Try a 

 brisk rosette of chiffon and ribhi^n 

 mixed, or a flat rosette, or a cluster of 

 short bows of No. 3 ribbon, or abatterfiy 

 bow, which is an ordinary square bow of 

 chiffon with the bows and ends stuck 

 straight up and tied tight in their up- 

 right position with baby ribbon. One 

 yard does it, and the place it looks best 

 is on a wreath among delicate flowers 

 like sweet peas. Tie with smilax, with 

 asparagus sprays, with the twisted 

 stems of flowers used in the bunch, with 

 a wisp of wheat, with cord or small flow- 

 ers or with birch bark strips. 



Gebtbude Blair. 



FLORISTS' ADVERTISING. 



There is no form of business enter- 

 prise which is conducted wholly with- 

 out advertising. The sign on the store 

 window is advertising, and the stock 

 displayed behind the glass is advertis- 

 ing, and, while many appreciate the value 

 of this second kind of advertisement, 

 there are comparatively few retail flo- 

 rists who take so full advantage as ia 





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Show House of the Unique Store of Chas. H. Fez, "The Sign of the Rose," Philadelphia, at Easter. 



