J 574 



The Weekly Florists^ Review* 



May 18, 1905. 



"decoration, Ihfit mIucIi atlorus, sonic- 

 thing added by way of eiiilK'llisliiiu'iit, " 

 was not in harinouy witli the sentiment 

 of the occasion, and adopted formal reso- 

 lution substituting; "Memorial" as in 

 keeping with the i)urinise of the day. 



But .Memorial day no longer belongs 

 to the old soldier and tlie families of 

 those who have answered the last roll 

 call. Not that their memory is hono'ed 

 less but that tlie custom of remembering 

 the dead with llowers is so fine a one that 

 it has been generally adopted by the 

 people. Since this has come to pass Me- 

 morial day has become of prime impor- 

 tance to the trade, ^sowadays everyone 

 who has lovc<i ones in the silent cities 

 wants ilowers on the iiOth of May and 

 the quantities of cut tlowers sold ex- 

 ceeds even Christmas or Jlaster. Natur- 

 ally the call is in most instances for low 

 priceil lloweis but at this season cost is 

 also low anil the o]ii)Oi-t unity for profit 

 is as good as on the otlicr important 

 flower tlays. I'liM-eiling Mnnorial day 

 the plantsnu'ii who liaiidlc linMint; stock 

 are rushed to the limit but the day itself, 

 unlike Christmas anil Master, calls for 

 few floweiing jdants. It is a cut flower 

 day and one which shoidd lie fostered by 

 the trade. Don't let a cnslomer go out 

 of your store because aoui lu-iccs ;ire 

 beyond the would-be buyer's means, 



FOR MEMORIAL DAY. 



Flags and the national coloi- in -niiic 

 form or other immediately siigge>t I hem- 

 selves 1o tis (m menlion of Memorial 

 day. 15oth a-^ a c(debratioii and a^ a 

 trade getter, let '"Old (iloiy'' in silk, 

 bunting, or llowers. ajipear in the show 

 window a week ahead of Memorial da.\. 

 There will be m> time a1 tlie eleventh 

 hour for window deeoratinLr. an\ho\v, and 



a window that is worth having need not 

 grow stalivin a week's time. 



ISince the jasmine is so largely a Me- 

 morial day flower, suspend a wreath of 

 them overhead in the window. Draw 

 a large flag through the wreath. Spread 

 out the larger end so that it will drape 

 easily and loosely, and attach the upper 

 corner to sonic convenient point. Let the 

 lower end form a streamer on the oppo- 

 site side of the wreath. Fill in the win- 

 dow below solid with blue and white pan- 

 sics and blue ageratums. 



Other suggestions: Make a miniature 

 "jMoiiitor'' in the bed of the window; 

 h.istorical pictures of the "Yankee Cheese 

 I'ox" can be ea.sily copied for this pur- 

 jiose. Float it if possible, and finish 

 the sides of the tank of water with sheet 

 moss. Fill the "cheese box'' with long- 

 stemmed llowers in red, white and blue. 



Grouji on a small stand in the window 

 an old army coat or cape, faded though 

 it be; a canteen, and a generous bumli 

 of scarlet and white carnations. Put 

 in as many carnations as the canteen 

 will hold ill water and suspend it witli 

 blue ribbon. 



Fill the window seat witli daisies in 

 bloom sprinkled with blue ageratuni and 

 dark red sweet peas. 



Fill an old drum with long-stemmed 

 red, white and blue tlowers. Ibne a life 

 conspicuously on the front of the drum, 

 and set oil' the group with a flag dra])- 

 er.v beneath. 



Longifloruni or candiduin lilies in pot^ 

 in two good->i/.ed groujis on opposit, 

 sides of the window, will combine nicely 

 with an imiiieiise cobweb made of nar 

 row red and blue ribbon among the tops 

 of the lilies. 



Xow. when wood fern leaves are oil 

 (inalit\-. is a <:rood time to cultivate the 



use of extra foliage with its own flower. 

 L'ose foliage can always be had, and to 

 make a flat cluster of roses more easily 

 seen, place quite a bushy mat of rose 

 foliage down as a foundation and lay the 

 bunch on it. Treat carnations the same 

 on Sprengeri or plumosus. 



Boston fern fronds with snapdragon.s 

 is a pleasing introduction. For a new- 

 made grave large flat bunches of fernf! 

 form a good covering without undue ex- 

 jiense, and flowers in vases or flat bunch- 

 es can be used above with much better 

 effect. 



As to ties for flat bunches, a square dou- 

 ble bow, or two loops with long streamers 

 arc all very well, but we might as well 

 have a change once in a while. Try a 

 biisk rosette of chiffon and ribbon 

 mixed, or a flat rosette, or a cluster of 

 short Ixiws of No. 3 ribbon, or a butterlly 

 bow, which is an ordinary square how of 

 cbiU'on with the bows and ends stuck 

 straight up and tied tight in their up- 

 right ]io.sifion with baby ribbon. Ouf. 

 yard does it, and the place it looks best 

 is on a wreath among delicate flowers 

 like sweet peas. Tie with smilax, with 

 asjuiragiis sjjiays. with the twisted 

 stems of flowers used in the bunch, with 

 ii wisp of wheat, with cord or small llow- 

 ers or with birch bark strips. 



GkUTHUDE Bi.A1 )!. 



FLORISTS' ADVERTISING. 



There is no form of business enter- 

 prise which is conducted wholly with- 

 out advertising. The sign on the store 

 window is advertising, and the stock 

 displayed behind the glass is advertis- 

 ing, and, while many appreciate the value 

 of this second kind of advertisement, 

 there are comparatively few retail flo- 

 rists who take so full advantage a.s is 



Show House of the Unique Store of Chas. H. Fox, "The Sign of the Rose," Philadelphia, at Easter. 



