

Sbptembbb 14, 1905. 



The Weekly Florists^ Review^ 



927 



and yellow snapdragons on a heavy mat 

 of asparagus, the pink forming the tip 

 of the spray and being in the majority. 

 Lay the spray flat over the unoccupied 

 part of the wreath, so that the pink tip 

 shall fall over the purple pansy section 

 and the yellow at the base of the spray 

 shall reach the yellow pansy section. 

 Fasten the spray securely to the wreath 

 frame in several places, with wire pins, 

 and pull out a number of asparagus tips 

 to break the even outline of the inside 

 and outside edges of the wreath. Allow 

 some of the stems of the spray to be 

 seen, as on the left of the design in the 

 picture. 



This color scheme, carefully worked 

 out, will afford good drill in bhnding 

 colors, as well as present a strong union 

 of colors, which, being correct, cannot 

 help but be attractive and pleasing. 



Gertexjde Blair. 



THE TRADE AT NEW ORLEANS. 



The following review of trade condi- 

 tions at New Orleans is by Eichard 

 Eichling, manager for William Behm: 



The florists and seedsmen of New Or- 

 leans have the satisfaction of looking 

 back upon a most prosperous business 

 year, covering every branch of the trade. 

 The actual season of the florist in this 

 city is comparatively short on account of 

 our location. It begins with the month 

 of October and ends about July 1. Out 

 of these nine months only six can be 

 accounted as actual business months. 



"With a few exceptions nearly all the 

 plants sold in New Orleans are now 

 grown by local florists, and the time will 

 not be far off when some of the larger 

 of these firms will grow stock for the 

 wholesale shipping trade to northern 

 cities, showing that this progressive city, 

 with its energetic and enterprising busi- 

 ness men, is gradually breaking its way 

 to the front in every line of trade. 



The quantity of plants employed to 

 beautify the Crescent City reaches into 

 the hundreds of thousands each year, 

 and passing now through the fine resi- 

 dence avenues, the terrible destruction 

 wrought by the severe winter of 1899 

 is hardly visible. Gradually the neutral 

 grounds on the street railway rights of 

 way, as well as every available space 

 along the sidewalks of the various ele- 

 gant residence districts, are planted with 

 hardy palms, either Phoenix Canariensis 

 or the Washingtonia filifera, or with 

 many varieties of ornamental shade trees 

 which will tend to make New Orleans in 

 a short time one of the most beautiful 

 cities of the country. 



During the past year several new floral 

 establishments were erected, and others 

 remodeled. Two of these, the one of 

 William Rehm and that of P. A. Chopin, 

 are deserving, on account of their ele- 

 gance and strictly modem construction, 

 of special mention. These two are in the 

 upper district of the city and are valu- 

 able acquisitions to their respective lo- 

 calities. A third one, that of the Metairie 

 Ridge Nursery Co., outside of the city 

 proper, is likewise a strictly modern 

 plant, comprising an area of about 200 

 acres. 



In New Orleans are some of the larg- 

 est seed firms in the south, supplying 

 the gulf states, as well as Texas, with 

 immense quantities of all kinds of gar- 

 den, field and flower seeds. Some of 

 these, the J. Steckler Seed Co., J. A. 

 Schindler Seed Co., and C. W. Eichling, 

 report that the past year has been an 

 exceptionally good one and their output 



Guket Wreath of Pansies and Snapdragon. 



larger than ever before. Of all seeds 

 sown in the southern states only a small 

 quantity is grown here. The most valua- 

 ble of these is the so-called Creole onion 

 seed, and then follow Creole parsley, cab- 

 bage, carrots, cucumbers, eggplants, 

 musk melons and some others. 



In the vicinity of New Orleans are lo- 

 cated some oJBy^^ largest truck farmers 

 in the south. /™eir owners are generally 

 a high class of citizens, Americans, Ger- 

 msins, French and Italians. On their 

 large farms the earliest vegetables for 

 the home and northern markets are grown 

 — in fact, some of them all the year \ 

 around. For the shipping trade the most 

 important are beans, peas, lettuce, cab- 

 bage and cucumbers. Whole refrigerator 

 car-loads are consigned every day over 

 local railroads during the shipping sea- 

 son. 



The greatest and most modern plant 

 in Louisiana for the cultivation of early 

 cucumbers under glass for the whole- 

 sale shipping trade is owned and man- 

 aged by O. Arten, in CarroUton. 



Regardless of the unpleasant situa- 

 tion in New Orleans, the florists compris- 

 ing the New Orleans Horticultural So- 

 ciety, encouraged by the promised co- 

 operation of the Louisiana branch of the 

 International Sunshine Society, are 

 working harder than ever to make the 

 coming flower show in November the 

 most successful ever held here. They are 

 fully convinced that, by that time, all 

 those spanding the summer months at 

 the different health and pleasure resorts, 

 will have returned and all will be eagerly 

 awaiting the opening day. 



RETAILERS' ADVERTISING. 



It is worth any business man's time 

 to give a little attention to his adver- 

 tising. Too many retail florists either 

 do not advertise at all or else are con- 

 tent to let the same general advertise- 

 ment run in season and out, the year 

 around — ^if they keep it up that long. 

 That isn't the way to advertise. 



All men who have thought on the sub- 

 ject concede that the most potent factor 

 in modern business life is the power of 

 advertising. Most of the great busi- 

 ness institutions of the day have been 

 built up by newspaper publicity backed 

 up by efficient business methods. But 

 the best advertising in the world will 

 prove unavailing if the store does not 

 fulfill the promise of the advertisement. 

 Indeed, the advertisement which is de- 

 ceitful not only reacts upon the indi- 

 vidual advertiser but it shakes the read- 

 ers ' confidence in all other advertising 

 and for this reason the wise publisher 

 keeps close watch upon his advertisers 

 and is not slow to dispense with the 

 patronage of one who does not keep 

 faith with the public. This is particu- 

 larly true where mail orders accompanied 

 by remittance are sought. 



But to get back to the subject, the 

 department store advertiser does not 

 expect to turn the thoughts of the en- 

 tire community in his direction with the 

 announcement, "The Emporium, hsad- 

 quarters for everything from a Tooth- 

 pick to a load of Coal. ' ' Neither should 

 the retail florist expect large returns 

 from a "card" in his local paper. Any 



