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.7 ^r :r^'^y^ -: T*^-^?''^^<^'?-J\\'^^ 



The Weekly Florists^ Review* 



Sbpi«bmbeb 14, 1006. 



advertising is better than no advertis- 

 ing, but a ' ' card ' ' is about ths poor- 

 est of all; it is only good for directory 

 purposes. Keep out of the church fair 

 programs, the souvenir books and the 

 like and you will save enough money to 

 start the use, in your best local news- 

 paper, of space enough to tell a little 

 story, describe some special stock or 

 quote a price on a seasonable item — if 

 it isn't seasonable even a money-losing 

 price will not serve to attract mors than 

 one or two buyers. 



But having once made a start in the 

 ' right direction do not lose interest. 

 Ke?p changing the advertisement. Too 

 many advertisers who are making a 

 small beginning fail to keep up with 

 the work made necessary. Change the 

 ' ' copy ' ' frequently ; nsver let the ad- 

 vertisement get stale. It costs the pub- 

 lisher money to re-set advertising but 

 most of them have found out that the 

 advertiser who gives some thought to 

 the use of • his space and changes 

 copy frequently is the one who is a per- 

 manent because puceessful advertiser ; 

 and likely to increase his space from year ' 

 to year as his business grows. Most 

 large newspapers and many small ones 

 now emjiloy men for the one purpose 

 of preparing new copy for those adver- 

 tisers who would not otherwise change 

 as frequently as they should. The Min- 

 neapolis Journal has a man specially 

 detailed to look after horticultural ad- 

 vertisers. 



Some advertisers crowd their adver- 

 tissments too much; others buy more 

 space than they can fill. The Uticans 

 seem to have about the right sense of 



A WELL-KEPT PLACE. 



The accompanying illustrations are 

 from photographs taken a few days ago 

 at the establishment of Isaac Husbands, 

 at Bellevue, Ohio. They show a model 

 establishment and should inspire in the 

 owners of similar places a desire to make 

 an equally attractive showing. The 

 dwelling is covered with Ampelopsis 

 Veitchii; the lawn is smoothly shaven 

 and the flower beds are an inspiration to 

 Mr. Husbands' customers. There are 

 about 3,000 plants in his yard, consisting 

 principally of geraniums, backed up by 

 over forty of the best varieties of can- 

 nas. 



Mr. Husbands has been in business at 

 Bellevue for about ten years and has 

 constructed the place shown in the 

 photographs. He is an Englishman and 

 had a horticultural training before com- 

 ing to America. He has lived in this 

 country twenty-six years and prior to 

 starting in business for himself was gar- 

 dener for the late C A. Otis and for 

 P. D. Eells, at Cleveland. 



Mr. Husbands says that he often 

 wonders why florists do not take more 

 pride in the appearance -of the grounds 

 surrounding their homes and their places 

 of business, as he finds the condition of 

 his grounds not only a pleasure but 

 profitable to him in a business way. 



IBEST DAHLIAS FOR CUTTING. 



Samuel S. Pennock, the wholesale 

 florist, of Philadelphia, through his lieu- 

 tenant, Clarence J. Watson, expressed the 

 wish that the Review readers should 

 know something about the fancy dahlias 



Cut 

 floifers 



We're sure to have Just 

 what you want and we'll de- 

 liver them promptly. Phone 

 us. 



BAKER, Ti^ovasT 



Offica, 56-61 Cornelia St. 

 Both Phones. 



(( 



SHE" LIKES 

 FLOWERS 



Wliethpi* "she" Is wife or sweet - 

 l->f>art, the most acceptable remcm- 

 hi.Tnce is a bouquet of beauuful 

 flowers. We Ju.st mention this, think- 

 ing, perhaps, you forgor. 



BAKER 



THE FLORIST. 



Office 56-61 Cornelia Street. 

 Both Phones. 



HANDSOME 



FLORAL 



DESIGNS 



P'.cres for funerals, weddings 

 and a\\ occasions executed In a 

 thoroughly artistic naanner. If 

 you Wiint something out of the 

 ordinary, try us. 



BAKER, The Florist, 



Office S6-61 Cornelia atrect. 

 Both Phones. 



FLORAL 

 PIECES 



When In r.eed of designs for 

 "occasions," call on us and 

 we'll show you what we can 

 do anJ tell you how moderate 

 the cost. 



BAKER, THE FLORIST 



Office, 59-61 Cornelia St. 

 Both Phones. 



Retail Advertisements that are Models of Their Kind. 



proportion. A great many advertisers 

 believe that an advertisement which does 

 not quote price is not so strong as it 

 might be, but that depends on the pur- 

 pose of the advertisement. Reproduced 

 herewith are four of the weekly 

 "changes" used by Baker. They will 

 serve as models susceptible of many va- 

 riations and adaptable to the needs of 

 many other florists. 



now coming to him daily from the L. K. 

 Peacock Co. 's farm at Atco, N. J. So 

 to Atco, Phil was dispatched and there 

 spent a delightful hour with L. K. 

 Peacock himself, to whose kind aid are 

 due all the names and many of the notes 

 that follow. 



The farm comprises two dahlia fields, 

 one of seventy-five acres, the other of 

 fifty-five acres. Both fields are entirely 



filled with dahlias, planted in long, 

 straight rows, four feet apart, the plants 

 vigorous and full of buds, not a weed to 

 be seen, a magnificent sight. 



The varieties grown especially for cut 

 flowers have been skillfully pinched and 

 disbudded to produce long stems, the 

 progress in this point of culture being 

 marked. Full advantage has been 

 taken of the favorable season. Cultivate! 

 Cultivate ! ! Cultivate ! ! ! This is evi- 

 dently the watchword of the place. It 

 would be hard to imagine a cleaner, 

 healthier looking lot of dahlias than 

 those 130 acres. 



But to the varieties. Here is the 

 greatest progress. The cactus, the single 

 and the decorative classes have all made 

 rapid advance. New varieties in each 

 class, some originated, some from abroad, 

 give a range of color and beauty of form 

 truly marvelous. I am using Mr, 

 Peacock's exact words in describing a 

 few of the best cut flower varieties: 



John Elitch is rich, glowing crimson, 

 shaded darker, immense flowers six inches 

 across on stems three to four feet long. 

 Airs. Roosevelt is a giant decorative 

 dahlia, very delicate pink, stems two to 

 four feet long, flowers five to six inches 

 across. * ' These two varieties are being 

 especially grown on long, disbudded 

 stems. Nine of either of these will make 

 a larger showing than a dozen of any 

 of the early chrysanthemums, also of 

 many of the later varieties." 



William Agnew is a very large brilliant 

 red. Lyndhurst is a vivid scarlet. 

 Orange King is a very bright, rich 

 orange, Claribel a very bright purple. 



C. W. Bruton is still the leading yel- 

 low decorative, immense flowers, many 

 stems being four feet long. 



In pink Nymphffia, shell pink, and 

 Eureka, a fine large, deep rose, are the 

 only ones in their shades in this class. 



In white Henry Patrick is very large, 

 pure white, on long stems, and fine, erect 

 form. Perle d'Or is large, of the most 

 approved chrysanthemum form. 



In cactus dahlias Kriemhilde is far 

 the best in pink, very finely formed flow- 

 ers, clear, rich pink tinting lighter to the 

 center. Victor Von Sheffen is a little 

 lighter color and a little finer formed 

 flower. In white Purity and Winsome 

 were in a class by themselves, with good 

 habit and the most beautiful form. The 

 yellow cactus dahlias have not reached 

 the same perfection as a cut flower as 

 the other shades, the stem being a trifle 

 weak, but Volker is a magnificent form 

 of plant. 



Among the reds Mars is a finely 

 formed rich scarlet, Floradora a vivid 

 crimson and J. H. Jackson a dark, rich 

 velvety crimson, the plants being dwarf, 

 of branching habit, very free bloomers 

 and with long stiff stems. 



Another feature in this popular class 

 was the fancy section. Mrs. H. J, Jones 

 is carmine red tipped creamy white. Gen- 

 eral Buller is rich, velvety crimson tipped 

 pure white and showed magnificent 

 form, very long, erect stems and most 

 pleasing, particularly the solid color of 

 General Buller, which is one of the ru'h- 

 est in the entire section. 



In connection with the cactus varieties 

 Mr. Peacock considers Kriemhilde the 

 best all-round commercial dahlia grown, 

 which fact is fully demonstrated by the 

 appearance of the plants at Atco, one 

 acre being grown for cut flowers, and 

 there are two other blocks of one-half 

 acre each. These plants showed up in 

 magnificent form, the stems running 



I 



