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OCTOBEE 12, 1906. 



T^hc Weekly Florists' Review* 



U6S 



"The First Principle" 



The first principle in business is a profit. You want to make 

 a profit on every dollar's worth of flowers that you sell. It 

 is easy enought to do that once, but the test of your ability 

 is to keep on doing it and the only way to keep on doing it 

 is to sell flowers that are profitable to your customers. 



"Second day's cut" won't do it; "sleepy" looking flowers 

 won't do it. Nothing but the best at a reasonable price will. 

 You can get that kind from us, you can't get any other kind. 



Wetland & Risch 



Leading: Western Growers and Shippers of Cut Flowers 



59=61 Wabash Ave., CHICAGO 



Lofiff Distance Phone, Central 879. 



AMERICAN BEAUTIES 



Per Doz. 



Extra longr W-JS 



30-lnch stems J* 



24 " " 3.60 



10 11 •• 1.75 



12 " " ; 1.00 



Short " * 



ROSES Per 100. 



Maids 13.00 to $6.00 



Brides 3.00 to 6.00 



Killamey (the Irish Beauty) 3.00 to 8.00 



Liberty 3.00 to 8.00 



Golden Gate 300 'o fW 



Perle 300to 600 



Chatenay 3.00 to 6.00 



Special prices In 1000 lots. 



CARNATIONS 



Good lOOto 1.50 



Fancy *'00 



Miscellaneous Stock 



violets '''610 1-26 



Valley S.OOto 4.00 



Harris!! Lilies (scarce) per 



doz I .75 to $2.50 



Mums, per doz. 2.50 to 3.00 



Shasta Daisies (large) 1.00 to 1.25 



DECORATIVE 



Perns (the best).. 1000, $1.25 .15 



Sprengerl 2.00 to 4.00 



Asparagus Strings 26.00 to 60.00 



Adlantum lOO 



Galax -lo 



Smllax 10.00to 15.00 



Leucothoe Sprays 75 to 1.00 



Snbjeot to change without notice. 



Mention The Review when you wrl te. 



A NEW PIPE WRENCH. 



The Kroeschell Bros. Co., the well 

 known Chicago boiler manufacturers, 

 have recently added a new chain pipe 

 wrench to their list of inventions. The 

 firm, in common with innumerable green- 

 house owners, has felt the need of a tool 

 which would hold on irregular surfaces. 

 Having found and patented an article 

 which they feel fully meets the require- 

 ments, they are now putting it on the 

 market and find it sells like hot cakes, 

 not only to florists, for whose use it was 

 especially designed, but to all classes of 

 people having to do with steam or hot 

 water piping. 



The peculiar construction of this tool 

 is such that it will not only take hold 

 on ordinary pipe surfaces but by means 

 of the "Y" shaped jaws it will take a 

 firm grip on irregular surfaces, such as 

 beaded fittings, valves, flanges, etc. Wm. 

 K. Kroeschell, speaking with a wide 

 experience, declares that there is no 

 other wrench which will hold these ir- 

 regular surfaces. 



The Kroeschell Co. has published a 

 neat catalogue descriptive of their new 

 wrench which they will doubtless be glad 

 to send to anyone interested if he ad- 

 dresses them at 51 Erie street, Chicago. 



P. Kaul's mums are all that can be 

 desired. In pinks he speaks very highly 

 of Dr. Enguehard. L. L, M. 



PHILADELPHIA. 



The Market. 



Warm, sunny weather has brought in 

 a quantity of flowers such as this mar- 

 ket has never seen. "Were it not for the 

 holding back of the knowing ones, we 

 should be fairly swamped. As it is 

 there are far too many flowers to meet 

 the demands of a very fair business 

 and everyone hopes that Jack Frost will 

 be here before these lines are read; 

 thai is, everyone except the dahlia men, 

 who are reaping a great harvest. Never 

 were dahlias so popular. Chrysanthe- 



NEW ORLEANS. 



The weather has been very rainy for 

 the past eight or ten days. This time of 

 the year is generally a dry season, which 

 IS somewhat better for outdoor chrysan- 

 thoniums. No doubt some of the stock 

 has been damaged in low places. 



1'he exact time and place of the flower 

 show have not been decided as yet, but 

 the strong support of the Sunshine As- 

 sociation is an assured fact and this will 

 Dinke the exhibit a grand success. 



l"'ie German Gardeners' Club had its 

 monihiy meeting last Wednesday at the 

 nail at Carondelet and Third streets, 

 president Paul Abele was in the chair. 



U'^r the general routine of business was 

 jrai'.sacted an essay on the forcing of 

 Ii)c 'ily of the valley was read by H. 



•!. Newsham has gone north on a busi- 

 ''^S'^ trip. *^ 



The Ideal Chain Pipe Wrench. 



mums are becoming more plentiful but 

 the demand is still excellent, Glory of 

 Pacific being the only one to tumble in 

 price. Gardenias, orchids and valley are 

 in fair supply and good demand. Greens 

 sell poorly. Violets are more plentiful 

 but have not yet rounded into form. 



The Ideal Salesman. 



Twenty-one essays mailed on or before 

 September 30 reached Phil. A 



glance showed that two of these were 

 duplicates. The judges found the re- 

 maining nineteen full of ideas and giv- 

 i ing evidence of painstaking effort that 

 made their task very difficult. The plan 

 adopted was to omit all reference to the 

 grower, the decorator and what the 

 salesman ought not to be, sticking closely 

 to the point. This proved very hard on 

 some of the longer essays. First read- 

 ing showed that a number of the com- 

 petitors had brought out the points of 

 honesty, tact, knowledge, courtesy and 

 care of the employer's interest, but only 

 one, No. 7, brought out magnetism as 

 intensifying the other good qualities. 

 This point of magnetism, or personal- 

 ity, the judges believe distinguishes the 

 ideal from the ordinary salesman and 

 is by no means rare today. A second 

 reading of the better essays confirmed 

 this opinion and No. 7 was awarded 

 first prize. 



The contest for second prize was 

 spirited. No. 1 was a terse statement 

 of qualifications under four heads, 

 strongly put. No. 14 was a practical 

 account of the qualities that should be 

 possessed by the best salesman. No. 15 

 dwelt especially on wide-awakeness and 

 judgment in directing the customers' 

 choice. No. 16 expressed some good 

 ideas, especially what the ideal employer 

 might do to make the ideal salesman, 

 while No. 20 was a clear synopsis of the 

 necessary virtues. It was finally decid- 

 ed that second prize should be awarded 

 to No. 14. 



The opening of the envelopes contain- 

 ing the names of the competitors 

 showed that first prize was won by 

 Amelia R. Shaw, of Brooklyn; second 

 prize won by P. Welch, of Boston. 



Several of the competitors' names 

 were found to be on stamped envelopes 

 addressed to themselves, probably for 

 the return of the essays, which are, how- 

 ever, the property of the Review until 

 as many as practicable are published. 

 The duplicates were explained by the 

 writer, fearing the first copy would not 

 reach its destination. 



Phil heartily congratulates the win- 

 ners on their success. He is greatly sur- 

 prised and pleased at the widespread in- 

 terest taken in the subject and hopes 



