'Wn 



1174 



The Weekly Florists^ Review* 



OCTOBEB 12, 1905. 



knowledge very many tons have been 

 shipped. The bulbs are not nearly so 

 large as those from Holland, but they 

 are hard, solid and heavy, and as their 

 blooming properties are good, these 

 points arc bound to be appreciated in 

 good time. 



GOOD ADVICE. 



A. A. Berry, president of the A. A. 

 Berry Seed Company, Clarinda, Iowa, 

 gives some succinct advice to advertisers: 



First — Good copy. Make strong ad- 

 vertisements, with arguments that are 

 convincers. Show good illustrations that 

 will represent the subject offered. Too 

 many make the mistake in showing the 

 cut of something entirely foreign to the 

 thing advertised. The man who has the 

 stuff to sell or the proposition to offer 

 to the public can write best about it but 

 should in every instance get the very 

 best advice that is possible on the sub- 

 ject. See that the advertisement looks 

 attractive. Style of the type and manner 

 in which it is set up has a good deal to 

 do with the looks. 



Second — Select good mediums, papers 

 that will pull. Weed out the papers that 

 do not pay. Some papers charge a rate 

 that their circulation will not warrant. 

 We have found that out by experience. 

 The last four years we have carefully 

 keyed our advertising with box numbers, 

 which is probably the best scheme, and 

 after checking up often find a revelation. 

 We always give a paper a second chance 

 and if it falls down two years in succes- 

 sion, then we know there is something 

 wrong. Either it is not the kind of paper 

 to advertise seeds in or is too far dis- 

 tant from us, or the circulation does not 

 warrant the price charged. 



We increase appropriations on papers 

 that pay us but have found that some- 

 times this results in next year's sheet 

 making a poor record and in some in- 

 stances has brought on the other effect, 

 that of costing us too much for the 

 amount of business it brings us. There 

 is a limit and a person can only find that 

 oat by carefully reviewing the results of 

 each year's business and comparing them 

 together and with other papers. 



Braslan Seed^ 

 Growers Co. 



3700 

 Acres 

 Gar- 



ta Calliva- 

 tion. 



COUISAXiH SBBD O&OWB&S 



SAN JOSE, CALIFORNIA 



Mention The Eevlew when you write. 



C. C. MORSE & CO. 



Seed Growers 



815-817 Sansome Street, 



SAN FRANCISCO, Cal. 



Oaxefal growers of Oaliromia speclaltlss. 



M<'nt(<in Th«> Review when von write. 



SEED GROWERS 



risld, Sweet and Pop Com, Cncnm- 

 lier, Melon and Sqnash Seed. Write 

 ns before placing contracts. We have 

 superior stock Seed and can furnish you 

 good Seed at reasonable prices. Address 



A. A. BERRY SEED COMPANY, Clarinda, la. 



Mention The Review wb^n yon write. 



Always mention the Florists' Review when 

 writing advertisers. 



^ " ASTERS. 



Some years ago market growers who 

 did bedding plants in large quantities 

 used many of the pits and frames for 

 growing asters after the spring plants 

 had been cleared off, and found them 

 a very profitable crop, says a writer in 

 the Horticultural Advertiser (London), 

 but things have changed, and although 

 we now have much improved varieties 

 of asters, they dre far from being a 

 very remunerative line, even when the 

 best sorts are grown well. This year they 

 have been overabundant in the market. 

 By the time English growers had their 

 first in we had been having large quan- 

 tities from France; and later, when 

 the best quality were coming, we had 

 good chrysanthemums in. For some 

 reason the latter are the favorites, and 

 one salesman told me that aster grow- 

 ers had a bad time this season. They 

 certainly were never more abundant, and 

 though the first I saw were rather poor, 

 we , have since had blooms of splendid 

 quality, those of the Comet type being 

 the best. We have these in several de- 

 cided colors, and the long florets, which 

 are slightly curled, are much more ele- 

 gant than the old French type. The pure 

 white, bright pink, and mauve are the 

 most desirable. 



Although this has been such a bad 

 season for them (owing to the large 

 importations, and the oversupplies from 

 English growers), it is possible that 

 another season may see a change again. 

 It generally follows that after a bad 

 season many drop out, and those who 

 stick to any particular thing, and do it 

 well, will come in well at some time. 

 The Ostrich Plume is a further improve- 



Cioeraria firandiflora. 



Trade pkt. 



Ifedinm Tall. Prise varietiea. mixed 1060 



Dwarf. Prize Ttrieties. mixed .fiO 



Pansy Superb Mixed 



%-oianct, Mc. K-oance, 11.16. ounce. |4.no 

 Obolce large flowerinK. mixed " 1.29 



W. C. BECKERT, 



Mention The Bevlew when ydn write. 



ment on the Comet varieties, and it i: 

 these that should be the most profitable 

 to grow. I was recently shown soifte 

 grand blooms of the pure white and 

 the pink, which had been sent direct 

 to the florist from the grower, and they 

 were very fine indeed. With everything 

 grown for market it pays to secure the 

 very best strains procurable, and this is 

 especially the case with asters. A few 

 extra shillings, or even pounds, will soon 

 be made up by having best quality 

 blooms. 



MAKE NO MISTAKE 



Carlson's Aster bai for years been tbe lead- 

 ins aster in tbe Obicago cut flower market. 

 Don't make a mistake on Tour next year's crop. 

 Plant tbe best and get your seed now from the 

 orlKinator. LiKbt Pink. Dark Pink Lavender, 

 White, separate 1-6 rz., II 00: $6.00 per os. 



C. Carlson, 10511 Throop St , CHICAGO. 



Orderr may be sent to E. C. Amling, 31 Randolph St.. 

 rhJcaen. 



Crop 1905. RAWSON'S ROVAI. STRAIN 

 CYCLAMEN is ready for delivery. 



This strain has no equal or better. 

 Perfect flowers of giant type are 

 borne on longr. erect stems in such 

 proyuslon that they almost bide the 

 follafre and pot. We can offer the 

 foUowlnif colors: Pure White, Deep 

 Red, Delicate Pink, Christmas Red, 

 White with Claret Base, Mauve, Salmon, Pink and 

 a mixture of unsurpansable variety at $1.00 per 

 100 seeds; $9.00 per 1000 seeds. 



W. W. RAWSON & CO., Seedsmen, 

 12 a d 13 raaeMil Hall &4|Mri-, MlMOM. 



PRIMROSES 



IMPROVED CHINESE 



Finest grown, stronff, 2-in., mixed, $2.00 per 100. 



XXX SEEDS 



CHINESE PRIMROSE 



Finest grown, mixed, 600 seeds, $1.00; yi pkt., 60c. 



GIANT PANSY flowering varle- 

 ties, critically selected, 6000 seeds, $1.00; half pkt, 

 60c. 500 seeds of Giant Xma. Ferret pansy 

 seed added to every $1.00 pkt. of Oiant Pansy. 



^ I M p D AO I A Finest larRe-flowering, 

 OintriMTtlM dvf. nu , 1000 iN^i, 60c. 



r*\fr*t JkemiTM kit (uits, mxd., 200 



wTWLMIVltl^ seeds, $1.00; S- pkt., 60c. 

 Gash. Liberal extra count of seeds in all packets. 



JOHN r. RUPP, Shiremanstowo, Pa. 



THK BOMB OF PRIHBOSS8. 



Mention The Review when yoo write. 



LEONARD 



SEED 



Leading 

 Onion Set 

 Growers 



FLOWER 

 SEEDS 



SEED GROWERS 



^e are among the largest growers of Peas, 

 Beans and Garden Seeds in the trade. 



Write for Prices. 



CO. CHICAGO 



Mention The ReTJew when yon write. 



Burpee's Seeds Grow 



Mention The Review when yon write. 



HAVING BEEN AWARDED THE GRAND PRIZE 



For My ^| ytniOl I ^^ ^^e 



Exiiibition of ULMLflvFLI World's Fair 



it is with increased confidence in my ability to supply superior stock that I solicit a continuance ot 

 patronage, and new customers. Oroff*! Hybrids and other aorta thm bast obtainable. 



^.li^A. ARTHUR COWEE, Gladiolus Specialist, Meadowvale Farm, Berlin, NX 



Mention The Review when you write. 



