84 



The Weekly Florists^ Review* 



.\o\i;\iini ■■■■(). 1»05. 



Establishment of the Clinton Falls Nursery Co., Owatonna, Minn. 



Stevia. 



'l'lii-~ \('iv ii'-;criii lliiwci i< dl' csiict'i;;! 

 VallU' wIlCII till' rliiysMIlt lirinuill sc.-isnii is 



ovci'. I'"(ir iiiixcil liiiiii|Ui'i s ;niil in 1'uiicral 

 sprays oi' drsi^^ns ii is oi' ^icai sriAirc. 

 A succession nf it r;iii rc.'iilily lie iiail 

 until 1 lie licyi iinin;^ <i\' rt-liruaiy l>y 

 keeping' tlic |ilanls in ;i Innisc just clrni 

 i)i frost. I >n not allow thcni to ilro|p 

 liciow 111' ilc;4ii'cs or tlic l'olia;^c will lie 

 niiiM'<l. r.fiiio ;( trw tlals oi- pots into a 

 slij;lilly wainicr house as you ncnl Ihcni. 

 always rciucnilifiine that lati'f in the 

 si'as(Ui il will I le unu'i' \ a lua I ili'. 



Cypripedium Insigne. 



It' iheie is oiM' orcliiil \alualile more 

 than any othei to the a\'eraiie tloiist it 

 is the ■s'oij oil! ( ypripeiliuni iiisionc. It 

 orows well ill suiumer, e\en in ;i sliady 

 spot outiloois. It is \ciy luodest in its 

 rei|uii'eiuents indoiu's and iu\arialily L;i\es 

 at this se;ison a lilieral crop (d' flowers, 

 \\irKdi. if iml needed uow. .are just a< 

 uiMid two i\V tlllee nnuitlis lienci' if let't 



on the |daii1. It ^^rows well, either in 

 )'ouuh so(| ini.Ned with (duiii-o.-i! oi' in na 

 ti\i' fell! fibri'. It needs pulliiio apart 

 ^\hen (huic lloweiiu^ if it is Ipccouiinti 

 too matted. It increases surprisi n^^ly 

 .and any florist who possesses a lieiicli o|' 

 it has soiuethinji tli.at lie laii always ^et 

 a j)urciias('i' for. The |dant.s do not lu't'd 

 a warm house; l." decrees ;it niyln is 

 euoU};ii. Keep theiu nuiderutely ilry at 

 tlie roid, ANJiile in l)looiu. These cultural 

 mdes iua_\ not meet the appro\;il nf cu- 

 chid t'Xpeits, hut tiu-\ answtu' \ery w(dl. 

 A\t' liiid, for a haril wdi'kinu retail ihui^i. 



A MINNESOTA PLANT. 



.\1h.u1 eiLlhleen Ulonlil^ aL;o tile ( lin 



tun Tails .\nrser\ < 'o.. < >w ;it onn.-i , 

 Minn., added ,a ^reenloMise dip.artmeni 

 .and erf'ctt'd otM' of the mo^t imnlern 

 plants in the northwest. Their house- 

 .at |iriseut cont.ain o\ er lld.nnu t'eel o|' 

 ^;lass, cfpiipped with tile liiMlches, e.ach 

 house e;isily accessiPle t'rom the wiuk 

 rooms and all electric li;^hled. with 

 lii^hts hau;;in;^ lifteen I'eet apai-t fiom 

 the lidijc s. 'i'he principal crops ernwu 

 a le roses, c-iriiat ions .and smilax, witli 

 a lilieral liio' of miscellaneous plants. 

 A general ioc-d tiaije is done, wllile 

 Iiinerul designs for outside towns ari' 

 a specdalty. 'J'he sur|dus is all disposed 

 1. 1' in St. Paul and Minneapolis. 



The uui'sery ileparttuent of the Clin- 

 ton falls .Xursery ( 'o. is one of the 

 l.ar;j;est in the state, built up from a 

 \ery small lie>iinnin>i by Thos. E. Cash- 

 man, |iresideut of the com]»any, until 

 now the firm has a paid up ctipital 

 of .tl."i( 1,11(10, employiiie ,a larjic force 

 on the grounds, i^rowiny hardy trees 

 ;in<l shrubs fiu' norliiein trade, and 150 

 s.alesiniMi on the mail stdliiii; this stoek 

 to noi'tliern t rei' pl.antias. Soiiu? idea of 

 1 he business done can be eained from the 

 fact that they are at present en^a^'od 

 ill g■eltin^■ out for fall deli\(>ry orders 

 to the ;im(umt of .*];'.7.ooo ;ind already 

 ha\'e (01 file for deli\-cr\- in the spring 

 of litoii, orders amount iue to $40,000. 



The bnildiniis of the <'linton Falls 

 Xursery < 'o., inidinliuy cdlii-es, storage 

 laiildiny. root c(dlar, pa(d\in<^ sliods, 

 yreenliouses and barns, are all within 

 the corpiuati' limits id" the city ot' 

 <iuat(>nn;i. .as is .also 1 lT) acres of their 

 nursery land. The remainder oi' the 

 Land, comprising los acres, is within 

 three .-ind one-iialt' miles ot' t lit^ nurserx' 

 .and accessible by Lioiid ;^ra\(d roads. 



()watonii;i is ,a idt\' of .abiuit 7,o(lo in 

 habilaiits, sitnaleci sexentv miles from 

 >-f. i'aul. It has first-class shippin<j; 

 t'aidlities. iia\iii^ thiee i.ailroads with 

 eooij tram ser\ ire. Mr. (ashman is a 

 y(mn^ man with marked busiiK^ss abil 

 ity .and a IhoinuLih kuowleiloe of the 

 niirsei\- tiiisinevs. lie lias tlie luuior of' 

 haxiiiLJ i)ee!i twice elected ma\or ot' 

 (Iwatonna. The other ofliceis ;ii'e M. 

 !>'. Casliman. vice president ; A\'. II. 

 Mart, secret.ary; .1. ].'. l,aut;hliii, tre.is 

 urei'. and .1. .\. < iesziuski. eashier. 



RETAIL ADVERTISING. 



The ui.an.a^ers <<'.' the ^re;it cir(aist.'s 

 th.at toiii' the iiiuiiliy. and t h re are no 

 shrewdei- .ad\ erl i-er^. sa\ tli.at it no 

 |on:^er pa \ s tn cnxer the countryside 

 with the ^audy I i I hoe i;i [,i|v that were 

 t hi' w oin ler ,-1 III I ad m ir.at ion of' nur 

 youtii: tliey say th.at imw.ad.avs the one 

 re;illy effective Wa\ ol' r.'.icjlin^ the 



"leat ma--ses nf the people is tlirnimh 



the new s|iaper<. 



I'lorists. especially tlie i t.aileis. are 

 pioNerbially slow to take ad\aiitaije ni' 

 the op|Miit unities dt' ad\ crtisiiifj; they 

 <|o not I'lnploy tlie newspapers nearly 

 so freely as do tlios' ill nther linos of 

 merchandising. I"or the purpose of 

 showini: what varioiiv oiie^ aic doing iti 



the way of local advert isiiie a number 

 oi newspaper advertisements are repro- 

 ducO(l on the opposite i)a<j;e of this issue 

 of the Keview. Those are not offered 

 as exami)les of good atlvertising, al- 

 though they are considered the best of 

 a large number r.'ceived. Too many of 

 them are too nuicli like the average busi- 

 ness card to be really first -class adver- 

 tising, still there are ;i number of them 

 which arc good enough to bo worth hold- 

 ing in mind for the suggestion they 

 (•(uitain for use in one's own advertise- 

 ment. 



.Most of these advertisements occupy 

 inucii smaller space than a ilealer in any 

 othm- line would think he needed to do 

 an equal v(dume of Viiisiiiess. Of course 

 in large cities ninvspaper sjiace is ex- 

 l)ensive. but it doesn't cost much in 

 country dailies :ind still I ss in the week- 

 lies; still space is all too valuable to 

 devot(> to the stereotyped business card. 

 Of course the publishei lik s the card; 

 .all is grist that conies tn his mill, and a 

 small grist is better than none. T'>ut he 

 will like the onler all the better if it 

 calU for emnigh s|pace to (contain a 

 little ''talk" on seasonable toidcs, or 

 •a priced special ofl'er now and then. And 

 he will be willing, even .inxious. to have 

 you change the matter in your space at 

 least every f?w is-iies. for he realizes 

 that this is the way to ;^et liest results, 

 the results which will make you .a con- 

 tinuous advertiser .and .a user of larger 

 -pace. 



The successful ;id\ rti-ini: of a tlower 

 store is not sn differeni f'lom advertis- 

 ing ,aiiy othei kind id' a store, except 

 that vou li.a\e -o m.any more and so 

 muidi more interesting things to write 

 about. 



CATALOGUES RECEIVED. 



I'. I >oi lie; vV Son- < .1.. I,:i I-'ayette, 

 Ind.. i-iriulai de<i-ripti\e ..i ('ain.ation 

 W'liite I'erfect ion : Weieeli ^ C,,.. Kr- 



t'lirt. (leim.'i'lX. \e^et:ib|e Sie.i Uoveltios; 



Iheito IJiHelir.-ind. r.alan/.a. Italy. 

 -eeiU: lleiiiii'li Ileiikel. Pariii-tadt. 

 (lerm.Miv. idants; |",. |'. \Vi iiters(Ui Co., 

 ( hica:;!!, tloiists ' supjilie-. 



WfriiiiA. I\ \\. — 11. !•;. Mueller 

 biJiiLiht soitji i)i the pii/e winning cjiry- 

 -anthetniim plant-^ at the l\,ans,as <'ity 

 show and the next week used then .as the 



t'e.afllle of' a show ;it hi^ 'low II to\\ri 



-^tore. 



