222 



The Weekly Florists^ Review* 



l)i;cKMiJKU 14, 11)05. 



two iiiciiitli^. cdiiic^ iiriiici til ilieir nat- 

 ural lialiit than prdjiaLiat inu later ami 

 giving; tlicni no I'cst. 



As soon a-^ your carnatiims are jirojia- 

 galcil it is linic to lic;;in with tiiC ti'a 

 roses. Millidns nl Ihrsc arc still pi'dpa 

 gated anil L;riiN\ii nu their nwn vdots 

 in spite oJ' the inwer and in'ihaps lirtti'i' 

 niothod of grafting. The t uu months 

 following \e\\ Year's is a most I'avdi- 

 able time for the rose eiittings. the firing 

 that is neeessary giving ymi a roe! at- 

 mosphere, with no trouble to keep tin' 

 san.l at Go degrees. 



Chrysanthemums. ■ 



l'>y tlie tinn' the roses ;u-e nut oi' the 

 sand yon Avill \\anl tn l)egin propagating 

 the fascinating mums. \'ou will reincm 

 ))er the ])leasnre of seeing the (iiist bios 

 soms o])en. .and perha]>s the ''linsters'" 

 you grew, and ynu will possibly I'eniem- 

 ber the many calls you h.ad for gooil com 

 nicrcial dowers oi the usefid kind, and 

 cnidd not (ill the ordei's, :iiid you st;im|ied 

 and ragc(l a little to see bencdics (illeil 

 ^\ith kinds the pidilie did imt ^\ant. I 

 have l)(>eii in a jiosition of late to obscr\e 

 s(i vividly what has sohl and what our 

 customers wanted that it has ina<le a 

 marked imiu'ession. and I believe many 

 a llorist lias Iteeii taught a practical as 

 well as costly lesson. 



In warning the average llorist. whether 

 lie grows them for his own counter or tn 

 ship to his conuuissiou house. I Ity im 

 means Avisli to disparage tln^ introduction 



III- trial iif the nmnsti'r curiosities or fan- 

 tastic sh.apes which lia\e ccnm^ in the 

 '•volntiiin ef the chrysantheiiuim, and 

 line wild can alfnrd td gi-ow a few of 

 I'acli of the best df the introductions of 

 the p;;st ihrce years nuist be a poor 

 llnrisl and iiu lii\ei- nf tlowers if he does 

 Mill get his mniiey "s wiirtli in j)ure ;id- 



mii-ali I the wnnderful llowers. To 



^ee Mis. |). W West c\|ianil to its fidl 

 beauty is almost as exciting as asking 

 the nurse if it's a boy or girl and ))er- 

 h.aps, at'ter several anmi.al occiiri'ences. 

 mure sd. We could imt hold the aiimial 

 |iublic exliibitiims without the novelties 

 and womU'is and that would be a serious 

 lds>-. uiit nnly commercially but to horti- 

 culture .It large. So these renuirks are 

 strictly with ;i view to bread and butter. 



The (dirysaidhemum has sold as well 

 this s^son as any year within the past 

 ten years, jierliaps at a sligiitly lower 

 average jtrice. but thtit condition can be 

 easily )uet and when y<iu begin to jiropa- 

 L;at(> in M.arch put in hundreds of ]\obert 

 ll.alliday. lioiuiafVon yellow .and white. 

 .Idsephine. Kalb, Polly h'ose, lv(uy, .Mice 

 IJyiiin. Adi'Iia. Conventiiui H.all, Maud 

 Dean. White Maud Doan and .Miss TIelen 

 brick. I forgot Dr. Knguehartl, just a 

 little ahead id' Maud De.an, for it will 

 produce at le.ist tlii'ee or four good 

 Ibiwers to a jdant. 



There is sn<di a constant demand for 

 bunches or sprays of chrysanthenuims 

 for funerals that a large ])roportion of 

 yiinr tldwei's can with jirofit be white. 



7 



Aucuba Japonica in a Gilded Basket. 



I have wandered somewhat from the 

 prdpagating beiudi, but it is all in the 

 business, and liesides tlie important plants 

 aientioned that ociaipy your cutting betl 

 there is, if you grow liedding plants, no 

 end of soft-wooded ]dants that will have 

 td be i-.apidly inci-eased. So don't waste 

 any time or space now or you will re- 

 gret it later. 



Preparing for the Rush. 



I 'hristuuis, with all its joys and hard 

 work for the llorist, is right at band. 

 It falls on Monthly, which brings the 

 lliirists' really busy day on a Sunday. 

 That may be awkward, but we usually 

 survive those little tilings, like the ob- 

 servai:t man who said he luul noticed 

 tli.at if he was alive on May 1 of any 

 year he always live<l through the balance 

 of the year. 



1 have on several occasions mentioned 

 the many things a florist should do to 

 ]int his place in perfect preparedness. 

 The store man should have all material 

 at hand and in a convenient place. There 

 is ;i prodigious lot of boxes used now- 

 adays, and these should not only be 

 made up but could he lined with silk and 

 tissue paper, for it will save much time 

 v\heii you are rushed with customers and 

 oi'ders. All jdants in the store should 

 be trimmed with ribbon and pots cov- 

 ered with tissue paper, not only that they 

 will be ready to deliver, but, more im- 

 portant, that they will be attractive, 

 which undoubtedly helps to sell them. 

 The llorist whose salesroom is attached 

 or adjacent to his houses cannot fix up 

 all his ])laiits, but he can a sufficient 

 number to show the ])ublic. 



Wash the Pots. 



The green and wliite tissue which now 

 envelopes the pot of every plant sold, 

 covers a lot of sins and among them 

 often a green, greasy pot. This should 

 never be. There is nothing, more offen- 

 sive or unsightly than a dirty pot, espe- 

 lially if it is suianounted by a pretty 



lidWenili'' 



pi, 



int 



The greenhouse man 



knows ]ii-etty (dos(dy the plants that will 

 go at Christmas and it is little labor to 

 wtdl Mash their ))ots. It won't be labor 

 in vain if some are unsold. 



Keep a Good Window. 



There may be some beginners in the 

 stoics who do not fiil'y realize the great 

 value of a handsiune display in the win- 

 ilow. You seek for a location in a much 

 fre()uented street and jiay a Ing rent for 

 it. Then follow this up with an attract- 

 ive ^^ind(nv. \\\' have ;i store in our 

 town where the window is never two days 

 .alike. It must be costly. Imt it pays 

 even better than ailvertising in the daily 

 pajiers, as results have shown. Another 

 young man who has got along well and 

 built up a s]dendid Inisiness had little 

 to start with and naturally could only 

 carrv a moilerate stock of llowers. Yet 

 all those (lowers went into the show 

 window and the ice bo.x was emptj". 

 riiey were Ixd'iue the eyes of the public, 

 who were sure he had them. If out of 

 sight, the pedestrians on the street could 

 only siip]iose he had what they wanted. 

 P>y this time this young man has an at- 

 tractive window, as well as a cellar full 

 of flowers. This is such a d.ay of dis- 

 play that we must ]>ut on a good front. 

 In the words of my friend, the sm'cess- 

 ful M. 1»., "Wash all you got and hang 

 out all your wash. ' ' 



Holiday Deliveries. 



Since smdi :i large majority of our 



