366 



The Weekly Florists' Review. 



l»i:( i;.mi:i;k :.'s. I'JOo. 



whrlluT vnii iliiiik ii ]Mi>-vilili' t(i improve 

 lliis cMihlit ioii nl' ;i IV.-iirs. 



'J'liij li'KVlKW cinisiaiit I y ainl iii^istciil ly 

 urges iijioii its ailviMtiscrs Ihe iicH-fssity 

 <if kic'pinjj: llieir advoi'tisciiieiits >ip to 

 • late. W'v ui'l;'' it for tlie adv ril iser 's 

 sake ami iHv (Mii- own. It liiirls a liiiii 

 (U- an iiiiiivitlual to ollVr wiiat caniiot be 

 sujipliod, and to a li'sscr ilc^icc it liiiits 

 lilt' publicat inn which is the M'hicic of 

 that oJl'er. ]>iit this much should be said 



in extciuiation : Aery many advortisc- 

 mcnis aio oKincd to run until I'orbid ; 

 niH' or two insiMtioiis sells the stock 

 and a let tor is dispatelied canceliii';' the 

 aibeil isi'incnt, but is recei\ed too late 

 to pre\enl another insertion. The only 

 r(in(<ly is lor each advi'itiser to watch 

 ids own interests (dosely and cut out the 

 ad\ei t i'-irnonl ])roniptly A\hen stock runs 

 I'lw. hdu't nfojccl it; b*K\lK\V adver- 

 I isiMui'iil> w iirk w hih' y(Mi siccjt. 



1 QOS 



A GOOD OLD YEAR. 



As llHtft has but two timre business 

 days to )'un. it is littinp; at tliis time 

 that we sheubl glance backward lur a 

 slioit review of the trade acc(i;ii|di>h- 

 inents <it' the year. Thei'c can be im 

 doubt that Ht'i,") Ims b(H'n the banmr 

 y(>ar in the histiuy of oui- Imsiness, not 

 alone in (Uie depaitnieni. but in all. 

 'J'hat this Wduld be the case \\a> eail\- 

 appar(Md, and, indeed, business has been 

 "Steadily patiiei-inti \olunie and was bet- 

 ter towai'd the chise et' the \ear th.an 

 in its lirst half. 



Jt has Iieeu ;i J)eil(i(i nt une\anip|eil 

 jirosperity in all business .kI i\ it ii's in 

 the I'nited Stales, but in ne departruf-nt 

 lias pi'osperity been bmadei' than in a^ri- 

 cnltuie. The fanners ha\e numes- .-iikj 

 a. notable feature of ]'Mtri h;is been t he 

 fact that business has been better, r(da- 

 tively. in the smaller cominunii ies than 

 in the threat cities. lint e\ery florist 

 lias had a tnarket for all lie coidd jiio- 

 dnce. pro\iding he i»rodu<-es the proper 

 rpiality. A period of prosiierity is not 

 a time for tnrninj,' out cheap stock. If 

 any man has failed to find a prndtable 



sale f(ir Ids stilt)' it has been lieeaiise 

 Ills stock uiis poorly i Imsen or poorlv 

 j^TOwn. 'J'liei'e havr', of eoiirse. been ni- 

 dividiial .and hical except inns, but the 

 man ^\ho finds l;iult with I'.io.-, -hduld 

 look inward rather than eutw.ard. 



Door-yard Gardening. 



It there; is one feature ninst ^liikin:^ 

 abcuit the bnsiiie'-s of Mto.'j it jv the 

 iiiereas. ill int(>rest in (Inwcr iiar(h'nin^. 

 'J'liis has been so marked ;is t'l attract 

 the attentinn ol' (disei\ers in ;ii! Juies 

 of acti\it\. a^ Well a-, ihns,. \\ jio ha\e 

 lieen directly benelibd. ITdui niilli,,n- 

 airc til day l.-iburei. e\,T\Mne ha^: felt 

 *lie value and p!c;;suro of door-rard or 

 Niindoiv :^ardi'iiin;^ .-ind i he deMi.'ind I'm- 

 material for ihi^ ,.|;is^ dl' w.uk has been 

 iinpreeedeiiteil. In the we^t there ha~ 

 been ;t ;;ie;iter increase in hindscape 

 ^ardeidn^ ttian in the east, but throu;:h- 

 oiit the coiuitrv door-ynrd plantinj^ has 

 lieeti the p.ppuiai- led, by .and the interest 

 so keen (h;it ;i iiiiinber ol' amateur L;;ir- 

 deniii^r piiblicatiuiis lia\e made cnnsfucu- 

 oiis successes by c.at.-iin^-- to Ihi- intc^rest 

 and the yreat daily {..apers have fouinl 

 the tlower crrirdeuincr department one of 

 the most interesting special features. 



'I'he sale of bedding sto(d< last spiing 

 was not especially hea\y, possibly b(7- 

 t-riuse u great many growers were Late 

 with a considerable part id" their erojis. 

 and good ijiiantities were left over wliicli 

 might lia\e been sold if offered earlier 

 in tt'iC season. 



Cut Flower Trade. 



The cut llo\v(M' business has ecdijised 

 .'ill pie\ious records. In "\vholesale cen- 

 ters tr:ole was slew in the sjiriiig, but 

 during the summer, .-ind this is es|pecially 

 true (d' the west, business was belter 

 tii;in it ever had becMi before durin.^ 

 that season. Ami in the fall the ai- 

 customed glut of stock did not come 

 uiilil just befoic Tlianksgi\ing, when 

 there was a brief' oeriod of o\'ersup|dies 

 and low ])rices. ( 'onsidi'iing the year 

 as a \> hole. Yfiy sat i^fact (uy prices ha\e 

 been reaii/.ed and the product imi has 

 been larger than it e\cu' v\a^ bc^fiui'. 

 < 'hrysanthemiims reali/eil this fall slight 

 ly lower value's than in pre\ ioiis years 

 and \i(dets this autumn ie|ieated the e\ 

 p> ri( nee ol' last seamen in oveisiipplies 

 and low returns to the ^rovxias. <'arna 

 lions ha\e broiiglit especially good prices. 



A featuie whiidi can escape no careful 

 obvcixca' is the fact that more .and mole 

 I'.ach yc'.ar the large cimsunn'rs ni' cut 

 flowers are pio\ii|in'_; local su|iplies. 

 They :ire buildiny e|-,.cii'iou^es of iheii 

 own. and sidliii;; iheir own product, m 

 fliev are eiiconraoiiio the (lev (do|uiient of 

 loc'd wholes.ale I ut flower flowing estah- 

 lishments. A number of such places are 



proving Coll'<piei|o||< sl|c<'i'vsev ;|)|i| oflier^ 



are planned. At the ^aine time Iniildiiii: 

 proL;ri sves apac-e in the lari;e wlio|es;ile 



celilei'^ ami iille Wiiuhl look for t;re;ii 

 o\ erorodncl Ion, h i^ .-i t'.-n-f that shiu-f 



ages are mm h less common than the.y 

 h.nve been, but the devidopmeiit of new 

 outlets through new retail slm'es, and in 

 coiiiaiuiiities where cnt flowers were jire- 

 V iously little used, has served to keep 

 the maikets fairly wcdl balaiiceil. 



(ireenhouse bnihiing in the past year 

 eclipsed file record of lOiHl, which \vas 

 ilie banner year up to llial time. It is 

 diHiciilt to olfer any estimate of the 

 amoiMit id' new glass put up in 1905. 

 Much r-'buildiiig Avas done, but it is 

 '<:>\f to say that greenhouse areas ex- 

 tended at least fifteen jmu- cent during 

 Ihe ve.ar. I'lai'Iy indications are that 

 I'JoC) vvill see an even greater increase 

 in glass area. 



Holiday Business. 



florists are evt'ryv\here interesied iiv 

 holidays, :is they are the harvest seasons 

 ill the I'etail way. l-!aster, l!ti)."). made 

 an advance ov"r jirev ions i'lasteis. It 

 w;'s, perhaps, not a great advance in 

 money return, but all cut stock sold at 

 good ]irii-es. 1 1 is noteworthy that The 

 sales for bulbous stock, espeidally cut, 

 .ire not so gi'eat ;is they li.avc been in 

 the past ycais ;uid that a laige projx^r- 

 tioii of the Mastei' buyers .are turning 

 to flowing plants. All goo(l cut flowei's 

 c|e:iii( d out at l']asler. but t Ikm'o is no 

 longer o'-casinii for accumulating cut 

 llower stock at the ex|>ense of (|iialitv 

 ioi this Indiday: salable plants are now 

 too abundant. The lily cimtimies to be 

 the popular I'lastei flower, but it^ pre- 

 domin.itioii is not so marked as in the- 

 days iM-foif Ihe Master lily w.is offen>d 

 ;ill the year around. 



There is now a gre.at variety in the 

 line of Kaster flowering )d,aiifs ;iiid to 

 name tlietn would be su|ierlbiims. All 

 well-grown flowerinu jdaiits will sell .at 

 Ivster, prnv iding thev aif' olferecl to the 

 riyiit (dass of' Ir.adi'. ^ On i-an't <ell ten- 

 doll.ar plants in (ittv-ceiit stores .and tiMi- 

 dollar stores can't atl'ord to handle fitfy- 

 ceiit ))lants. 



Memorial day is becoming ot' more 

 :ind more importance. Throughout the 

 north, froai .New Mnghind to < ohu'ado, 

 Meuioiial day calls for aiinu.ally imreas- 

 iny ■|uantities (,f <-||t flowers and a con- 

 ^ider.-dde nunib'i of flowering plants. It 

 |s iicpI ,a d.ay tor high prices and th0S6 

 who attempt to raise prices will di'feat 



I !m best i nteresjs of t he t rade. 



A Bench of Po/nse<fias. 



