376 



The Weekly Florists' Review* 



Decembeu 28, 1906. 



winter. A considerable portion of this 

 work can be clone out of doors, the plan 

 being to lave the outdoor crops grown 

 in such a way as to harmonize with the 

 plans for inside work. Of course, a defi- 

 nite systeJii must be followed, and this 

 system will in a measure depend on local 

 conditions. A few hotlx>ds and cold 

 frames will acid materially to tlie possi- 

 bilities of such an establishment and will 

 allow the owner to increase his stock 

 couhiderably, especially of spring bed- 

 ding plants, which may be started earlier 

 in the greenhouses and then moved to 

 the frames outside as the si'ason ad- 



vances. 



(To be continued. » 



PIPING TOMATO HOUSE. 



I am Imilding a greenhouse, 25x68, 

 north wall four feet, soutli wall three 

 feet, ridge ten feet. The sides will 

 have raised Ijenches, the center solid 

 beds. I wisli to grow tomatoes. How 

 much pii)ing will be required in zero 

 weather, and how would you locate the 

 pipes? I have on hand KiO feet of 

 2-inch, 230 feet of li/o-inch, ninety-eight 

 feet of 2 I/O -inch and 4(50 feet of 1^4- 

 inch pipe. W. H. O. 



The house you have ' designed to be 

 used for to:natoes or roses should be 

 provided Avith about 580 square feet of 

 radiation. If this house were being 

 erected under my supervision, to be used 

 for tomatoes. 1 should have the center 

 benches raised about six inches off the 

 ground and ii eating pipes arranged 

 under the benches, which should be pro- 

 vided to carry eight inches of soil. If 

 you do not care to use this plan, then 

 place a liberal amount of radiation under 

 each side bench; say, four li/.-inch pipes 

 supplied by one 2-inch pipe under the 

 south beucli and under the north bench 

 seven liA-im-h pipes supplied by one 

 2-inch pipe. Use tiie remaining pipe, 

 together with KiO feet of 2-inch pipe 

 in addition, beneath a slatted walk ar- 

 ranged between the solid beds, or, if 

 this is n( t desirable, arrange the pipes 

 on the planks used to retain the soil of 

 the solid beds in place. 



If llie first suggestion of raising the 

 middle beds six inches is not desirable, 

 jilace the pipes under a tight or slatted 

 walk between the solid beds and lay a 

 2-inch agricultural tile every three feet 

 across the beds, with the open ends of 

 the tiles entering the space occupied by 

 the heating pipes beneath the Avalks and 

 terminating in the center of the beds in 

 an upright tile which shall act as a 

 chimney to draw the heated air through 

 the tile. The pipe you have, if all used. 



will supply about 480 feet of radiation, 

 which is about 100 feet less than should 

 be used. The additional 100 feet can 

 be provided by using 100 feet of 2-inch 

 pipe, as suggested. L. C. C. 



TWO INCHES SINGLE. 



Ketail florists are gradually awaken- 

 ing to the fact that even a little adver- 

 tising is a great help to business. On 

 t'.ie opposite page are shown a number 

 of advertisements recently published in 

 local papers by retail florists. Each 

 advertisement occupied two inches sin- 

 gle column. This amount of space is 

 not costly in any newspaper and when 

 well handled it is sufficient to have a 

 very appreciable effect on business. 

 These advertisements are not reproduced 

 as examples of what retailers ' advertise- 

 ments should be, but rather to show what 

 retailers are doing. Some of the adver- 

 tisements are very good, but none of 

 them which does not quote a price is, 

 in the judgment of experienced advertis- 

 ing men, as good as it would be if a 

 price Avere quoted. Advertising men 

 everywhere agree that to get the most 

 prompt and fullest return from an ad- 

 vertisement it should not only describe 

 a seasonable article but should state the 

 price. 



This is the time for making good reso- 

 lutions for 1906. Each one of those 

 who do retail selling should do a cer- 

 tain amount of advertising continuously 

 through the year. It is keeping ever- 

 lastingly at it that brings success. A 

 two-inch advertisement every day in the 

 year is better than a two-page adver- 

 tisement for one insertion. Make a con- 

 tract with your best local paper for a 

 small space in each issue and then see 

 to it that the advertisement is kept 

 fresh. Do not let it run for Aveeks 

 without a change. Quote a price. 



A NEW IOWA PLANT. 



The firm of Hall Bros, started in busi- 

 ness in Osage, la., about eighteen years 

 ago and continued until the fall of 1901, 

 when the senior member turned the busi- 

 ness OAcr to Walter S. Hall, the junior 

 partner, Avho has run it CAer since, at the 

 old place until this summer, when the old 

 houses were all torn doAvn and moved into 

 the center of the city and rebuilt as 

 shown in the accompanying illustration. 

 The ])lant is heated by a sixty horse- 

 power steam boiler, with a Morehead 

 traj) to take care of the condensation. 

 Carnations and roses are the principal 

 crops. 



Mr. Hall makes as much of his an- 

 nual fall opening as does the wisest ad- 



vertiser in any other line. He gives a 

 chrysanthemum show about the middle 

 of Novemoer to which he succeeds in at- 

 tracting a large part of the population 

 of his city — and he always has an exhi- 

 bition worth their time. 



GOLDEN KING HOLLY. 



The varieties of the common holly are 

 many, and include some of our most 

 beautiful evergreen shrubs. Very many 

 are worthy of inclusion in all good gar- 

 dens on account of their highly orna- 

 mental foliage, whether green or varie- 

 gated. Throughout the dull season of 

 the year those hollies which fruit freely 

 are objects of much beauty, either a« 

 single specimens on the grass, or in 

 company with the other shrubbery occu- 

 pants, and no variety is more conspicu- 

 ous than the subject of this note. The 

 foliage of Golden King during the 

 spring and summer months is extremely 

 beautiful, being large and very broadly 

 margined Avith a golden variegation, 

 while the bright red berries are produced 

 with such profusion that a most pleas- 

 ing contrast in color is provided. This 

 holly was only placed before the public 

 a few years ago, and there are probably 

 very few, if any, large specimens to be 

 seen yet, but it is a free grower, of 

 shapely habit and will undoubtedly find 

 a place in the gardens of those who art; 

 desirous of beautifying them with the 

 best evergreen shrubs. — Gardeners' Mag- 

 azine. 



CESPEDESIA DISCOLOR. 



Cespedesias are seldom encountered in 

 America, although it is a South Amer- 

 ican genus, probably for the reason that 

 the plants have little value commer- 

 cially except to such firms as make a 

 business of supplying plants for large 

 private collections. The genus is one 

 of few species. The name is derived 

 from that of Juan Cespedes, a priest of 

 Santa Fe de Bogota and the date of 

 introduction to Europe is given as late 

 as 1878. Cespedesia discolor was re- 

 cently shown before the Eoyal Horticul- 

 tural Society in England and was 

 awarded a first-class certificate. It is 

 a strikingly ornamental stove plant, 

 bearing showy yellow flowers in large 

 panicles. The chief decorative feature 

 of C. discolor, however, lies in the or- 

 namental coloration of its young 

 growth, which is rapidly developed 

 from terminal buds, the five or six long 

 drooping lanceolate leaves composing it 

 being of a pale cinnamon buff, or bis- 

 cuit color, faintly suffused with rose 

 and veined with pale yellow, forming a 

 striking contrast to the dark green of 

 the mature leaves. 



New Establishment of W. S. Hall, at Osa^e, Iowa. 



