386 



The Weekly Florists^ Review* 



Decembeb 28, 1905. 



TELEPHONE ORDERS 



are becoming a most important feature in all lines of trade. 

 ^ A quarter of a million telephones in New York City 

 and vicinity opens up an extended field to the florist who 

 seeks telephone trade. 



^ It is a high-class trade, too, for telephones are largely used 

 by those whose time is too valuable to be wasted in time- 

 wasting trips among the florists' shops. 

 ^ See that your telephone service is adequate. 

 Q Advertise for telephone orders. It will pay you. 



NEW YORK TEI^EPHONE COMPANY 



1 5 DEY STR.£KT 



Mention The Uerlew wben yon write. 



buy flowers instead of plants," one of 

 the veterans of Fifth avenue tells me; 

 and he knows, for he has been in touch 

 with the public for over thirty years. 



Holly trees fulfilled their mission in 

 decorating the fronts of the retail stores, 

 but they did not sell as expected. Ever- 

 greens, roping and good holly wreaths 

 were very popular and none were left. 

 Some elaborate ones, with ribbons, sold 

 as high as $10. 



When a millionaire comes in with a 

 list of twenty or thirty names and ad- 

 dresses and says: "Send them some- 

 thing good; you know what will please, 

 and send me the bill." Well, it's a 

 taste of the millennium, isn't it? And 

 they do it here, lots of them. I've seen 

 the lists and a hundred-dollar basket to 

 each is only a flea bite for the man whose 

 income is a few thousand dollars a day, 

 365 days a year. In fact, he wouldn't 

 like it if you sent his friends anything 

 less; and there you are. Is it any won- 

 der a good, square florist who knows his 

 business gathers his share of shekels in 

 little old New York, the greatest flower 

 city in the world? 



I did intend to describe the window 

 decorations in detail. These wonderful 

 artistic displays have done much to at- 

 tract and influence the public. But there 

 are so many in this city that it would 

 take pages to do them justice. The 

 stock shown was superb, but the acces- 

 sories were an indispensable adjunct, 

 without which the displays would have 

 lacked half their charm. Among the 

 many fine things noted were ardisias in 

 fancy pails, with ribbons to match; or- 

 ange trees with yellow pots and yellow 

 ribbons; boat? filled with ferns and 



fancy-leaved begonias; reindeer with 

 sleighs filled with valley and orchids; 

 pianos and trunks and sedan chairs; 

 miniature Japanese gardens, exquisite 

 and interesting; bells with chime and 

 shower effects; heather in green baskets 

 with red ribbon; plants of cypripedium 

 with light green ribbon; yule logs with 

 red ribbons; wooden slippers in white 

 and gold; cider bowls and the old well 

 with its oaken bucket; tripods and ket- 

 tle; storks, with back receptacles for 

 flowers. These are only a few; every 

 store had something novel. 



Various Notes. 



A new retail firm has opened a store 

 at 990 Eighth avenue, a fine location 

 near Central park. McKnight & Chase 

 are the proprietors, Mr. McKnight hav- 

 ing had experience in growing and re- 

 tailing in Tarrytown. 



Thos. Langton of Flatbush avenue, 

 Brooklyn, manages to get over to the 

 early morning market, notwithstanding 

 a long siege of rheumatism. When 1 

 saw him Monday he was rejoicing in 

 improved facilities furnished by Scollay 

 and a heating system in his new store, 

 next door to his old one, that, as usual 

 with Scollay 's work, is proving very sat- 

 isfactory. 



Monday, January 8, the next meeting 

 of the New York Florists' Club takes 

 place. President Scott has five new 

 members to propose and says he will 

 propose fifty before the year closes. He 

 is forming plans to continue and en- 

 liance the interest of the members. Last 

 year one of the oflBcials added thirteen 

 new members. It must have been an 

 unlucky number. He didn't get any of- 



fice this year, but he cut a path in in- 

 creased membership for others to follow 

 and the new president intends to quadru- 

 ple his record. The discussion of flower 

 shows will be the item considered and 

 the inauguration ceremonies will be 

 elaborate. 



Dinner festivities begin early in the 

 new year. On January 10 Madison will 

 have a smoker, with celery from Her- 

 rington on the side. Then comes Tarry- 

 town, and in February New York, and 

 so on around the charmed circle. 



Mr. Jackson, of the Cut Flower Ex- 

 change, conducted a turkey rafSe in be- 

 half of some of the Coogan building's 

 faithful employees last week. Two tur- 

 keys, weighing from twenty to thirty 

 pounds, went to Jos. S. Klinka, of Dutch 

 Kills, and Alex Donaldson of Elmstone, 

 L. I. 



One firm in the Cut Flower Exchange 

 closed at midnight Saturday and opened 

 again at 12:01 Monday morning. Even 

 Christmas necessities were unable to 

 break the charm of the old-fashioned 

 Sunday, and "Six days shalt thou labor 

 and do all thy work" isn't a bad rule 

 to follow. If they had added "and 

 only eight hours a day" the most of 

 us would subscribe. 



The wholesale plantsmen in the city 

 liad a great Christmas. Chas. Millang 

 had about every kind of flowering plant 

 in his conservatories and a big shipping 

 trade at good, fair prices, while his cut 

 flower trade beat all his records. 



Starke & Kleine shipped 373 eases of 

 plants out of the city during the two 

 weeks before Christmas. 



Phil Kessler had some freesia for 



