DECEMBER 28, 1905. 



The Weekly Florists^ Review* 



AOl 



Koses of the fancy qualities are at a 

 premium and unless the stock is weak- 

 stemmed or off color there is not enough 

 at present to fill requirements. Bulbous 

 stock, including daffodils, hyacinths and 

 valley, is in fair supply and eagerly 

 bought. Violets are, on account of the 

 frosty weather, shorter of stem than for- 

 merly. Business has been good for sev- 

 eral weeks. Funeral work is keeping 

 many of our retailers busy and much 

 white stock has been used up on this ac- 

 count. 



Various Notes. 



W. W. Saunders, the Fresno bulb 

 grower, is in town. 



The Domoto Co., of Elmhurst, is clear- 

 ing a section of ground on which six 

 new greenhouses will be erected in the 

 spring. 



There is considerable disappointment 

 over the fact that the local florists will 

 not receive any outdoor poinsettias from 

 Los Angeles this season. 



Miss M. Solomon had the elaborate 

 1) 'Oily decoration in San Jose last week. 



Some of the finest holly ever seen in 

 San Francisco was imported from Brit- 

 ish Columbia by the Cox Co. for the 

 Christmas trade. 



Sievers & Boland have a good stock 

 of poinsettias in pots, and a heavy cut 

 of Hannah Hobart carnation is also no- 

 ticeable in their houses. 



A. Mann, Jr., reports a heavy trade in 

 Christmas supplies. Eed bells were han- 

 dled in especially large quantities this 

 season. 



One of the finest displays of floral 

 work ever seen in San Francisco was 

 the offerings at the funeral of Sergeant 

 Spillane on Saturday of last week. All 

 the principal aealers were represented in 

 it. G. 



THE DECORATORS. 



There was a time, and it was but a 

 few years ago, when all the decorating 

 in private houses, public halls and other 

 large places was performed by the re- 

 tail florists, but this branch of the busi- 

 ness has been slipping away from them 

 gradually until it has become a separate 

 trade by itself and those devoted to it do 

 little else than attend to their specialty. 

 Our lady friends seem to have made the 

 greatest strides in California and some 

 of them have built up reputations for 

 artistic work that in return brings them 

 in all the decorating they can do. 



It used to be the fashion, when a 

 decoration of any kind was wanted, for 

 the lady ordering to telephone to her 

 florist to send a dozen or two of palms 

 in pots and a good, strong boy along 

 with them to distribute them in con- 

 venient places around the house. But 

 these things have changed. The ordi- 

 nary retail dealer is now rarely called 

 in to supply either flowers or plants, and 

 the only familiarity he has with the func- 

 tion itself is to read of it in the news- 

 paper. 



From keeping a flower store in which 

 a specialty was made of decorating to 

 doing decorating almost exclusively was 

 a gradual change and our expert deco- 

 rators no longer care for counter trade, 

 but have emerged into something much 

 more profitable and certainly more pleas- 

 ant. As I stated before, the ladies have 

 taken the initiative in this branch of the 

 trade, and several of them located in 

 San Francisco and in nearby towns find 

 all the work they can handle at very 

 remunerative prices. Large palms in 

 tubs and boxes were gradually super- 



Rooted Carnation Cuttings 



Hannah Hobart, 1906, Sievers, Per Per 



the largest and finest pink 100 1000 



carnation in existence $1.').00 .11120.00 



Robert Crais. KI06, scarlet, the 



finest scarlet to date 12.00 100.00 



Lawson, varicKated T.-W (iO.OO 



I.awson, red .5.00 40.00 



l.awson, white ;i..50 30.00 



Lawson, pink 1.10 12.50 



P^nchantress. shell pink 1.70 1.5.00 



Harlowarden. best crimson 1.70 15.00 



Estelle, scarlet 1.70 15.00 



Prosperity, white splashed pink 1.40 12. .50 



Ready 

 to Ship 

 at Once 



Per 100 Per 1000 



Mrs. Joost, light pink .$1.20 $10.00 



(J. Lord, light pink 1.20 10.00 



Success, light pink 1.20 10.00 



Mermaid, salmon pink 1.20 10.00 



Argyle, pink 1.20 10.00 



Woleott, white 1.20 10.00 



Flora Hill, white 1.20 10.00 



Queen Louise, white 1 .20 10.00 



Armazindy, variegated 1.20 10.00 



Eldorado, yellow 1.20 10.00 



Mrs. P. Palmer, big red 1.20 10.00 



America, light red 1.20 10.00 



The above are warranted true to name. Unrooted cuttings half price of rooted cuttings. 

 25 at 100 rate: 250 at 1000 rate. Express prepaid at above prices, or will ship C. O. I).— privil- 

 ege of examining. If not satisfactory return at our expense, at once. We allow 5 per cent 

 for cash with order. Large orders estimated. 



CALIFORNIA CARNATION CO., Lock Box 103, L OOMIS, CAL. 



Mention The Reylew when you write. 



Hannah Hobart 



THE PRIDE OF CALIFORNIA. 

 THE GRANDEST OF PINK CARNATIONS. 



A shade deeper in color than Lawson. blooms four to four and one-half inches across, full and 

 regular. Stems long and strong. Does not burst the calyx. Growth free and easy. A pro- 

 lific bloomer. Its flowers wholesale for a higher price than any other carnation in the San 

 Francisco market. (See illustration and full description in Florists' Review of June 8, 1905.) 

 Orders for rooted cuttings booked now and filled in rotation beginning Jan. 1, 1906, at $3.00 

 per 12; $15.00 per 100; $120.00 per 1000. 



JOHN H. SIEVERS & CO., 1251 Chestnut St., San Francisco, Cal. 



ROSES 



Field-grown, low budded, 2-year-old, over 200 

 best varieties. Send for wholesale price list. 



F. LUDEMANN 

 3041 Baker St., San Francisco, Cal. 



Mention The Review when you write. 



ASPARAGUS PLUMOSUS NANUS 



I am pleased to say that after Jan. 1 I'll have 

 A FRESH LOT OF VERT FINE SEED, 



vigorous and true to name which I can sell at 

 $1.70 per 1000; 6000 for $10.00. Cash with order. 



F. OILMAN TAYLOR SEED CO. 



oi.z:nrDA];.E, cai^. 



Mention The Review when you write. 



seded by bunches of huckleberry, of 

 grasses in big fancy jars, and the sup- 

 plying of this branch of the business 

 has now become quite a factor in it. 

 Menu cards and favors of all descrip- 

 tions are also included in this work and 

 artistic creations are in great demand. 



When a reputation is established the 

 rest is easy, and I am inclined to think 

 the professional decorator has an advan- 

 tage over the poor florist, in that the 

 work is easier, more interesting and more 

 remunerative. Some of our enterprising 

 ladies have gone a step farther and cou- 

 pled catering with decorating, and this 

 assists greatly in the chances for a good 

 bill against the wealthy patron. 



"Women seem to be better fitted for 

 this work than men. The old idea of a 

 dozen or two palms in pots and a few 

 bunches of flowers scattered around in 

 conspicuous places has entirely given 

 away to delicate draperies of greens, 

 fancy color designs and peculiar effects 

 to suit particular occasions. Much pa- 

 tience is required to please the best- 

 paying people, and the ladies seem to 

 suit better than men when it becomes 



20,000 SHASTA DAISIES 



Alaska, California and WeBtralla, strong field 

 divisions for 3-inch pots and larger, $1.00perdoz.; 

 «7.00 per 100; $56.00 per 1000. 



Improved Daisy, Shasta, extra large field 

 divisions which can be divided Into 3 or more 

 smaller ones, $2.50 per 100. Not less than 50 at 

 this rate. Per 100 



Begronlas, 10 flowering var. from 2J^-ln $3.00 



Coleus, l.arire var., hybrids, 2!^-ln 2.00 



Cineraria Nana GrandlfloraandStellat!i,2^-ln.2.00 



Geraniums, 10 standard var., 2-ln 1.60 



Sliver Edge R. C 1.00 



Heliotrope, dark and light R. C 76 



Petunias, Dreer"s Strain, double, and Giants 



of California, single, fringed R. C 1.00 



Hardy Perennials In var. 



SEED— Alaska, California and Westralla, 25c 

 per 100; $2.00 per 1000; $6.00 per oz. Improved 

 Shasta Seed, 26c per 1,600; $2..50 per oz. Hybrid 

 Delphinium, Burbiink Strain, 25c per trade pkt.; 

 $2.00 per oz. Petunia Giants of California, fringed, 

 hand fertilized, 50c per 1000; $15.00 per oz. Cash 

 please. FKED GROHE, Santa Rosa. Cal. 



Mention The Review when you write. 



ALEX MANN, Jr. 



Importer and Dealer In 



Florists' Supplies 



AND CUT FLOWERS AT WHOLESALE 



1441 FOLK STREET 

 Tel. East 641 SAN FRANCISCO 



Mention The Review when you write. 



necessary to change a handful of aspara- 

 gus twined around a chandelier a dozen 

 times to get the proper draping, or 

 change half a dozen times the shade of 

 pink ribbon used in a table decoration 

 so that it may not clash with the gown 

 worn by the hostess. 



In color schemes much taste must be 

 used, and as our retail florists in general 

 do not appreciate the fine points to be 

 observed, the ladies at the present time 

 certainly are far in the lead in the line 

 of decorating. G. 



The Review will send Smith's Chrys- 

 anthemum Manual on receipt of 25 cents. 



