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28 



The Weekly Florists^ Review* 



June 14, 1936. 



Bassett & Washburn 



*'»^SfS^!^'iix. Office and Store, 76 Wabash Avenue, CHI C AGO 



For Weddings, Commencements, Etc. 



Home-Grown PEONIES 



These flowers have been allowed to ripen naturally on the plants and are much superior 

 to the cold storage flowers. Price, SOc per dozen* 



CHOICE ROSES — KAISERIN, CARNOT, CHATENAY, RICHMOND, 



LIBERTY, MAID AND BRIDE. 



We are cutting 15,000 to 20,000 Roses per day. Prices vary from $2.00 per 100 

 to $IO.OO per lOO* BEAUTICS9 new young plants are now in fine crop with 

 stems 12 to 24 inches long at $1.O0 tO $2.00 per dozen. 



ASPARAGUS AND SIVIILAX* Our houses are now in with a very flne crop of light green 

 , ASPARAGUS and choice long heavy SMILAX. Write us for prices on large lots. : : : 



Mpntlon The Review when yon write. 



O'Mara also reported for the special 

 committee on the San Francisco dis- 

 aster and the club's secretary was in- 

 structed to communicate with the secre- 

 tary of the San Francisco club to ascer- 

 tain what help the New York club can 

 render. 



W. F. Ross, Arthur Withers and Jos. 

 Hoffraeir were elected members of the 

 club, and H. II. Harrows, of Whitman, 

 Mass., was proposed. 



A letter was read from President 

 Kasting regretting his inability- to be 

 present. The transportation committee 

 has full power to make all the neces- 

 sary arrangements for the trip to Day- 

 ton in August. 



The attendance wa,s large and enthu- 

 siastic, the meeting and banquet rooms 

 being comfortably filled. The club ad- 

 journed at midnight until the second 

 Monday in September. 



Vaiioui Notes. 



They say the Newport season does 

 not promise as well as expected, some 

 of the dukes, duchesses and the like 

 having cancelled their dates. This is 

 hardly fair to the New York florists, 

 who have made such extensive prepara- 

 tions to entertain them, and who have 

 already opened their summer stores 

 there. Siebrecht & Son, Wadley & 

 Smythe, Leikens and Hodgson are all 

 open for business. 



School commencements here next week 

 and up to June 30 will give the month 

 a lively ending for the retailers. 



July 2 everybody will be ready for 

 the oiiting of the club. Eetailers are 

 joining in the movement to make it a 

 success. Special prizes are set aside for 



that branch of the trade. Special gifts 

 and enjoyments are provided for the 

 children and every handsome baby is to 

 receive a prize. -All florists' babies are 

 so handsome it is impossible to pick one 

 that the other mothers can accept. It 

 was so last year, and the judges have 

 not slept well since. 



Joseph Eolker and Winfrid Bolker 

 have the sympathy of the trade in the 

 loss of their brother, Herman, who died 

 May 26 at his home in Brooklyn, from 

 heart failure. Mr. Rolker was at one 

 time a partner in the firm of August 

 Rolker & Sons. 



Next week Wednesday J. P. Cleary 

 will sell at auction the entire stock of 

 plants in the greenhouses of Geo. 

 Lorenz. of Astoria, L. I. Mr. Lorenz 

 has sold his property advantageously to 

 tlie Long Island real estate boomers. 

 Tjand within twenty miles of New York 

 in every direction has quadrupled in 

 value and is still ballooning. A little 

 two-acre plot at Farmingdale I owned 

 fifteen years ago and sold for $500 in 

 connection with Grover Cleveland's elec- 

 tion sold last week for $5,000. 



Alex McConncll moved June 8 into 

 his splendid new store on Fifth avenue, 

 in the Arcade building, corner of Forty- 

 seventh street, after sixteen years spent 

 in the old building at Forty-fifth street 

 and Fifth avenue. The new location is 

 one of the best in New York and the 

 store is seventy-five feet deep, with 

 basement to correspond, and wonderfully 

 light and convenient. McConnell's old 

 store was one of the landmarks on Fifth 

 avenue. Some of tlie best people in 

 America have depended on it for their 

 flower supply. .Mr. McConnell says 



"right goods means custom, no matter 

 where the location." Some have dealt 

 steadily with him for a quarter of a 

 century. The new store will be fitted 

 out with every modern improvement and 

 elaborately decorated. Business has al- 

 ready begun and the change has been 

 made without rippling the surface of the 

 flow of trade. 



Many, of the florists are already lo- 

 cated in their summer homes in the 

 mountains or by the sea or sound. Wal- 

 ter Sheridan is" near Stamford, Conn. ; 

 Wm. Ford is away for a two weeks' 

 rest; Sigmund Geller will be home from 

 Europe Saturday, and several of the 

 wholesalers have country homes in Jer- 

 sey or on Long Island. 



The general acquiescence in early clos- 

 ing is encouraging. Many think that by 

 July 1 the movement will be almost uni- 

 versal. It ought to be. Just as much 

 will be sold and employees would get 

 much needed rest. 



The Horticultural Society of New 

 York has summer weather for its sum- 

 mer show Wednesday and Thursday, but 

 nothing seems to wake New York in 

 flower exhibits and no very large at- 

 tendance nor enthusiasm is hoped for. 



•Tno. J. Perkins & Son have rented 

 part of the new store of Cotsonas & Co., 

 .50 West Twenty-eighth street. The gen- 

 eral desire of the wholesalers seems to 

 be concentration and Twenty-eighth 

 street is the Mecca. West Twenty-ninth, 

 however, holds firm and the majority of 

 the old houses remain and are likely to 

 do po. ('has. Millang, Saltford and 

 Gunther are veterans of wholesale cut 

 flowerdoni. 



