716 



The Weekly Florists^ Review* 



AuausT §, 10«6. 



viding as a recreation ground a portion 

 of some grounds and gardens splendidly 

 laid out by the late Martin Hope Sut- 

 ton. Competitions for challenge cups 

 and prizes have been arranged for the 

 summer months. This action of the 

 Keading seed firm is a very commendable 

 one and worthy of every success, probably 

 no other firm having the interests and 

 pleasures of its employees so much at 

 heart. The nearest approach is the seeds- 

 men 's assistants' clubs and societies of 

 Edinburgh. Eilinburgh is a notable city 

 for its number of high class seed firms, 

 probably no town in the United King- 

 don iiaving po many large seed houses 

 within its boiindaries as there are at 

 Edinburgh. B. J. 



MAIL TRADE. 



The seed trade has watched with in- 

 terest the progress inade by the two 

 great Chicago mail order houses that 

 have started seed departments. There 

 can be no doubt that they will cut a 

 very large figure in the trade. They 

 have the capital and the organization 

 to accomplish any purpose, even if at 

 some cost to themselves, and neither is 

 likely to drop a line once established, 

 so that eventual success is considered 

 certain. 



Last season Sears, Roebuck & Co. 

 gave the seed department twenty-one 

 pages in the general ca'^alogue, while 

 Montgomery Ward & Co. issued a 

 special seed catalogue. As it is under- 

 stood that the former concern charges 

 each department with $800 for each page 

 it occupies in the general catalogue, it 

 seems probable that the older firm got 

 oflf cheaper, counting the cost of the 

 wash drawings and halftone illustrations 

 which made the pamphlet notable, cost 

 of printing, distributing, etc. 



There is a notable difference in the 

 jiolicy pursued by the two houses. Sears, 

 Roebuck & Co. favor collections, and 

 many costly pages last year were given 

 up to offers of a wide range of collec- 

 tions. This is said to be Mr. Sears' 

 pet idea. The Montgomery Ward book, 

 wliile it containetl a few collections, was 

 more in the line of a general seed list. 

 Probably a majority of catalogue seeds- 

 men will not endorse Mr. Sears ' idea, 

 but will watch with interest to see if 

 his superior merchandising ability will 

 make it win out. 



One of the difficulties the two houses 

 are encountering is in getting capable 

 help. The Sears, Roebuck concern last 

 spring offered a very attractive salary, 

 through an employment agency, for a 

 high grade man witli successful expe- 

 rience and gave up the search, putting 

 one of their own people in diarge of the 

 department. Mr. Fisher, with Ward & 

 Co., has apparently "made good." Both 

 firms liave places to keep good people 

 employed all the year around and will 

 no doubt eventually build up efficient 

 orgnnizations in the seed department?. 



CATALOGUES RECEIVED. 



|.\11 ( ;it!il<)(;ii('s arc tiled liy the Hcvlt-w jiiid 

 are a<i'Ossll)le to the trade fur reference at any 

 time. Folhiwlng are llie latest arrivals. | 



Wilfrid Wheeler, Concord, Mass., pot- 

 grown strawberry plants; Henrv F. 

 :\lichell Co., 101 s" Market street, Phila- 

 delphia, Pa., bulbs, seeds and season- 

 able supjdies; W. W. Rawson & Co., .5 

 Union street, Boston, Mass., bulbs for 

 fall planting; Francis Brill, Hempstead, 

 Tj. T.. X. Y., Long Island cabbage and 

 other vegetable seeds; tiie J. H. \lcLain 



LIUUM HARRISII 



NOW 

 READY 



ft to 7 inches 65operdoz.; $4.50 per 100; $40.00 per 1000 



6 to 7 inches 76cper doz.; 6.50 per 100; 50.00 per 1000 



FRENCH BULBS AND CALLAS DUE SOON. 



NEW CROP of FLOWER SEEDS 



CHINX8K rRUfOSD PRIMROSE- Choice 

 separate colors, 250 seeds, 50c; 1000 seeds, $1.75. 

 Magniflca, mixed, 250 seeds, 50c; ItOO seeds, $1.75. 



CALCEOLARIA - Hybrlda Superba, lOCO 



S66Ct8 50c. 



CINERARIA— Extra choice, 1000 seeds, 50c. 



Write for trade list. 



CURRIE BROS CO. 



308-814 BROADWAY, 



MILWAUKEE. WIS. 



<$toAes <^tancfan/<^eec/s. 



ARE MONEY MAKKR3. 

 SEND FOR A CATALOGUE. 



late nrm of Johnson & Stokes. 219 Market St. 9 PtllLADELPHI A 



Mention The Review when .vou write. 



Beautiful 

 and Rare 



GLADIOLI 



Cut spikes, all colors imaK- 

 inable in any quantity, 

 100 ACRES from which 

 to select, write for prices- 



ARTHUR COWEE, 



Gladiolaa Bpeoialist, 

 BCBADOWTA^B rABK, 



BERUN, N. Y. 



Mention The Review when you write. 



NE\M CROP 

 Michell's Giant Strain 



Grown for us by one of the leading 



growers in Europe, and fnr size of blooms 



and free flowering qualities cannot be 



excelled. ,„« o .. ,^^ c, .. 



100 Seeds 1000 Seeds 



Giant White 76c $6.00 



Giant Pink 76e 6.00 



GlantBed 76c 6 00 



Giant Whitewlth Bed Eye, 76c 6.00 



Giant Mixed 60c 6.00 



Sr^s'p pansy seed 



Michell's Giant Exhibition Mixture 



For size of bloom length of stem, rich 

 coloring and distinct markings this strain 

 cannot be excelled. Has been awarded 

 First Prize wherever exhibited. Price, 

 trade pkt., 50c; % oz., 75c: 1 oz., $5.00. 



Send for our wholesale catalogue of 

 SEEDS, BULBS and every requisite for 

 the greenhouse and garden. 



HENRY F. MICHELL CO. 



1018 Market St., PHILADELPHIA, PA. 



Mention The Review when yon write. 



( <).. Caiitoii, O., boilers and radiators; 

 K. H. Hunt, 76-78 Wabash avenue, Chi- 

 cago, To-bak-ine liquids and sprayers; 

 Central Park Nursery, Topeka, Kan., new 

 eanna, Topeka ; Alexander MeConnell, 

 57] Fifth avenue. New York, annount-e- 

 nieiit of change in address. 



IVEW CROP OF MT 



Christmas Flowering 



SWEET PEA SEED 



Christmas Pink and Florence Denzer (pure 

 white), will be ready August 1. These two 

 well-known varieties are raised by over 2,000 

 florists all over the world, tiere is one of 

 many letters I received: 



Deae Sir: My Sweet Peas, which I raised 

 from your seed, received the HIGHEST 

 AWARD in Boston, by the Carnation Ex- 

 hibit, being over 18 inches long. 



JOHN T. GALE, Tewksbury, Mass. 



Price: M lb., 76c: 1 lb., $8.00, mailed free. 



NEW Christmas flowering Hybrids. 20 to 

 30 colors, mostly blue, salmon, purple, laven- 

 der, in mixture. 



Mrs. Edie Wild, carmine 1 trade pkt., $1.00; 

 6 trade pkts. $4.00. No order for more than 

 5 pkts. taken from each customer just now. 



These new Hybrids are just as free bloom- 

 ers as Christmas Pink and Florence Denzer, 

 some much larger, and received first-class 

 Certificate of Merit by the Massachusetts 

 Horticultural Society, Boston, March 24. 



All seed originated with me is sold in my 

 original sealed pkts. with cultural directions, 

 to growers, for raising cut flowers, but none 

 for seedsmen for propagating. 



ANT. C. ZVOLANEK 



BOUND BROOK, N. J. 



>[pntlf>n The Review when yon write 



DAHLIAS 



Now is the time to place your order for Bulbs 

 which will insure you getting named varieties in 

 any quantity; delivery to be made this fall or 

 early spring. 



DAVID HERBERT ft SON 



Successors to L. K. Peacock. Inc. ATCO, N. J. 



Always mention the Florists' Review when 

 writing advertisers. 



