March 22, 1906. 



The Weekly Florists^ Review^ 



I2\t 













Approach to the Residence of C. Ledyard Blair, Far Hills, N. J. 



just possible that a fish 's organ of hear- 

 ing is located in the tail 



Now. in addition to a slam of the 

 <loor. we used to advance to tlie edge 

 of the lily basin and whistle, not any 

 particular tune, but .iust a plain, un- 

 cultivated whistle. Although one old 

 workman maintained that the fish came 

 from Iho farthest end of the pool faster 

 for "Pop Goes the Weasel" than they 

 <lid for "Annie Laurie," if you had 

 gone in there and declaimed ' ' Lochiel 's 

 Warning" or the "Declaration of Inde- 

 pendence," or whistled until yon Avere 

 blue in the face, it would h.ivo had no 

 •cflfect on the fish, but the sharp slam of 

 "the door caused a vibration of the Avater. 

 perhaps so slight that it was invisible 

 "to the eye, but sufficient to be percept- 

 ible to the fish. Fish possess a brain, if 

 not ears and lungs like the higher an- 

 imals, and when that particular vibra- 

 tion or sensation touched their heads or 

 sides or tails they knew it was lunch 

 time. 



I have gone some ways around to ex- 

 plain this question, but hope you will 

 •find it as amusing as reading tlie bowl- 

 ing scores of people you never .saw. 



Once again. I don 't believe the gas 

 ■will have the least effect on the fish in 

 the water. W. S. 



A NEW JERSEY VIEW. 



The accompanying illustration shows 

 a view from the residence of C. Ledyard 

 Blair. Far Hills, N. J. The approach 

 was planned by Wadley & Smythe and 

 the execution of the plan necessitated the 

 transj)lanting of 642 American cedars of 

 an average height of thirty-four feet. 

 These trees were moved and established 

 with a loss of less than ten per cent. 

 The hedges and specimen bay trees are of 

 utmost value in the plan. 



With the 

 Advertising Man 



" 'Heaven first taught letters for some wretch's 



aid. 

 Some banished lover, or some captive maM.* 

 But now we know they're hand.v for devising 

 Good, up-to-date, effective advertising." 



GAVE HIMSELF AWAY. 



Graeie — Oh, Mr. Nocoyne, how lovely 

 of you to bring me these beautiful flow- 

 •ers! How sweet they are. and how- 

 fresh! T do believe there is a little dew- 

 on them yet! 



Nocoyne — W-well. yes, there is ; but 

 I'll pay it tomorrow-. — Chicago Tribune. 



ViNCENNES, IND. — H. W. Ricman has 

 a field of eight acres of peonies, from 

 "which he will in a year or two be cut- 

 ting heavily for wholesale markets. 



Dealers in almost every line of busi- 

 ness — shoes, coal, groceries, meats, etc.. i 

 are advertising— advertising persistent- 

 ly, but the retail florists seem to be do- 

 ing the Rip Van Winkle act — taking a 

 twenty-years' sleep.. While, of course, 

 there are a few exceptions, they are as 

 scarce as "hen's teeth." Some day we 

 hope it will be different. 



Now. the purpose of this department 

 is to give an impetus to this most im- 

 portant and much neglected branch of 

 the retail florists' business. 



This column is in charge of a compe- 

 tent advertising man who is also a prac- 

 tical florist — knows the business from 

 the ground up, and what's below the 

 ground as well. 



Each week there will be a short talk 

 on retail florists' advertising, as well 

 as friendly criticisms on f * ads ' ' sub- 

 mitted. 



If you retailers have any "ads" that 

 are not bringing as much business as 

 you think they should, or do not feel 

 that you have the "knack" of putting 

 what you wish to say in proper form, 

 we want you to feel free to consult the 

 writer of this column. 



We will make suggestions that will 

 help to pull business, and will show you 

 how to handle your advertising to the 

 best advantage. 



Where it is necessary to have special 

 typesetting done, cuts or illustrations 

 made, this will be charged at actual 

 cost, advising you beforehand, so that 

 you can see for yourself just where you 

 stand. 



And the best thing about this service 

 is that the part that costs money — the 

 brain work — is performed Avithout cost 

 to yourself. 



So send along your "ads," tell us 

 what you AAOuld like to do and lot's get 

 together, making the sprinsr of 1906 the 

 AerA- best season in the history of your 

 business. Rili.y Y.vk. 



The Revieav will send Herrington's 

 Chrysanthemum Book on receipt of .50 

 cents. 



Carth.\ge. Mo. — Perry Finn dit'd 

 March 9. He Avas ill one Aveek of pneu- 

 monia. He was born in Elk Hill. Pa., 

 in 18.18. He leaves a wife and son, who 

 Avill continue the business. 



RocKFORD. III. — An agreement has 

 been reached in the Wisner greenhouse 

 case. Mr. Hall will take up gardening. 

 Mr. Wisner has leased the greenhouse to 

 Alfred Dixon, of .Toliet, 111. 



^Iechanicsville, Pa. — The green- 

 houses formerly conducted by Andrew 

 Cose have been secured by Mr. Kelly, who 

 Avill soon begin business. The business 

 had been suspended for a year. 



