1220 



The Weekly Florists' Review* 



March 22, 190G. 



You can't point to a 

 box that equals this one* 



Full Telescope Covers. 



i^" 



This one equals all other makes. 

 A short cover means shorter prices. 



ann^^Hi^ Cut Flower, Design and Plant Boxes made in Mil- 

 M|^^H^^ waukee designate originality in construction, proper 

 ■W^^^ strength, right sizes, lower prices. Shipments direct 

 from the factory f. o. b. Milwaukee or Chicago. Freight rates same. 



WRITE FOR PRICES 



HfAlf Telescope Covers. 



C. C. POLLWORTH CO., Milwaukee, Wis 



Mention The Review when yon write. 



NEV YORK. 



The Market. 



The market last week was not even 

 convalescent nntil Saturday. Everybody 

 thought it was dead. Even the retail- 

 ers complained and when the retailer 

 and the undertaker imite in declaring 

 business bad you can imagine what the 

 Aviiolesaler thinks of it. It wouldn't do 

 to express it in the English language. 

 However, as usual, the end of the week 

 demonstrated business was ' ' not dead 

 but sleeping." There was a general re- 

 covery and in honor of St. Patrick prices 

 again rose to a resi)ectable level. The 

 sudden drop in Beauties to below 40 

 cents each for the best was unexpected. 

 The extreme top for violets was 40 cents 

 per hundred, and so on down the list, 

 carnations retrograding with the rest. 

 There was quite a boom in green stuflt' 

 Saturday. All the shamrocks and imi- 

 tations sold rapidly. (.Jreen carnauons 

 were everywhere, many of the 50,000 

 Irishmen in line at the parade being 

 decorated. Saltford had green lilies, 

 freesia and even violets jn addition to 

 carnations and yet following all this 

 spring coloring comes the biggest snow 

 storm and blizzard of the winter. The 

 lamb we were admiring turns out to have 

 been a sleeping lion. All this early 

 spring prophesying has had a shock. All 

 day Monday the snow fell and drifted. 

 Imagine the frost in the auction rooms 

 and the language of the suburbanite who 

 planted seed last Monday. Looks as if 

 the westerners who come to the rose 

 convention will go down on snow shoes 

 rather than by boat. We will have to 

 take back all we said about New York 



being an ideal winter resort. But it's a 

 good place to spend the summer. 



Varioua Notes. 



The florists on Broadway and Fifth 

 avenue have some beautiful spring win- 

 dows. Forsythia, spiraea and blooming 

 azaleas are most abundant. Double flow- 

 ering plum is used with good effect. 

 Crimson Ramblers are many and as 

 handsome as ever. The greenhouses are 

 full of them. Hundreds of orders are 

 already booked. The plantsmen are busy 

 day and night with visitors. Many out 

 of town florists are here and have been. 

 Tidy came all the way from Toronto 

 and Ally Salter from Rochester. This 

 week will see them from every city 

 within 500 miles. This is the greatest 

 plant center in the world. 



Lent is nearly over. Three weeks more 

 and then Easter. It seems only a little 

 while since the last one. Society is fly- 

 ing back from the land of palms and 

 pines. The weddings of April will be 

 innumerable. Some fifty of them are 

 already announced and the hearts of 

 the bon-ton retailers are glad. Many 

 of the announcements are from the 

 cream of the four hundred. Newport is 

 already assured of an unusually busy 

 season. 



A good delegation from New York 

 leaves on Thursday evening for the rose 

 convention at Boston. 



Schloss Bros, declare they couldn't do 

 any more business daily and nightly 

 than they are now accomplishing. 

 ' * Fancy flower ribbons, ' ' they say, is 

 their Easter specialty. Joseph J. Schloss 

 is now making his spring tour of New 

 England. 



Charles Millang says he will have 



5,000 pots anil 40,000 cut lilies from John 

 Miesmann, of Elmhurst, for Easter, the 

 best he ever handled, also an abundance 

 of azaleas, genistas, acacias and daisies. 



The boom in real estate is continuous 

 on Long Island. W. H. Siebrecht, of 

 Astoria, has just sold a piece of his 

 property bought a few years ago at more 

 than double its purchase price. At the 

 present outlook every florist within 

 twenty-five miles of Long Island City 

 will be a millionaire by 1910. 



Arbutus is the latest harbinger of 

 spring. It is here this year earlier than 

 usual. The quality is not yet up to the 

 mark. 



Ford Bros, handled some grand Beau- 

 ties last week, the best they nave ever 

 ofl'ered. The big ice box displays its 

 daily exhibit of fine carnations. Law- 

 sons especially being at their best, and 

 Enchantress unexcelled. 



J. I. Raynor has a grand piant of 

 Croweanum on exhibition in his window. 



Rose night at the New York Club 

 comes on April 9. Many novelties in 

 roses are expected, Kate Moulton and 

 Queen Beatrice among them. Secretary 

 Young will care for all exhibits and 

 they may be shipped in his care. Benja- 

 min Dorrance, of Dorranceton, Pa., will 

 be the essayist of the evening. 



Lion & Co. report a big demand for 

 their specialty ribbon streamers with 

 woven inscriptions, "father," "motu- 

 er," etc. They have a special Colonial 

 brand of flowered ribbons, orchids, roses, 

 carnations, etc., for which there is a 

 large demand. 



Wertheimer Bros, announce new Easter 

 ribbons in violet shower efl:ect3 in great 

 variety and Japan lily and moss rose 

 ribbons of rare beauty. The tiorists are 



