1290 



The Weekly Florists^ Review* 



.Makcii li'J, lUUG. 



Regular Supplies. 



]i(';is(iii llic luurtli: Why ilic retailer 

 sliKulil .•iiiaii<^e I'lii' a reyiilar su|i|ily nl' 

 new I'dses, jiai tiriilarly \arieties he (l:> 

 ])lays. This was ludUiiht In my peisunal 

 ;it1('iil loll liaiiii;^' niir (lowci- slinw last 

 I'all, when, a- iiiaiiam'i', I \\as en the 

 lociknut I'er material that the press 



■\VC>llIil n^i' it we were ti' e\|iiTl help tn 



promote niii' interests in the hieal pa 

 perti. One of uiir j^roweis hail a ih'W 

 rose \',hich lie intemleil naming anil, as 

 }iO liaW h.ail siiine iinsat ist'artoiy e\pe 

 rioiiee in the pa--t. nwin;^ to names ^i\en 

 to rose,s. he w.as very oesirons of ;.;et- 

 tiiifx the iiL;tit n.ame fur this jiartienlai 

 vniiety .-iml finally ilei-iileil upon n.amin;^ 

 it alter the hiiile of mie of < 'hie.a^o "s 

 prominent business men. The press 



illimi-iliatel\- tunk hohl of this .snlijeet 



I'UliI ^a\e it niui-h prnminmee by display 

 inj^' cuts of the iiisc anil the laily it 

 Mas iianieil .after, alsn nientionin;^ the 

 }j;i'o\\er ,anil |Miljlisliin^ infui'maiion L;iNen 

 by him. 



J're\ ions to tliis jiress talk a fi'w re 

 tniicr.s in our eity liml this s.ame in^e 

 in stork in sueh i|u;nit itii's a.s weic ;i\;iih 

 able; but i-e]iorts iHil not slmw th.-it theii' 

 uas a notalile demaml fur it. Xnw, how 

 evor, note the ehan;^e' The st.atemenl 

 of the mana<.;er of tiie r-t,aljlisliinent 

 where the jnse was i;rnwn \\as that 

 from thiity to furty telephone ealls ;i 

 (l;iy was a nioijerate estim.ate, to say 

 notliinj: ot' the e.all.s at the local letail 

 stores by people wishuiL; ti> kno\\ wlnae 

 the rose enuhl be seen aiel purehaseil. 



Naturally tln're w.as ;i se.areity owin^ 

 to the ihin.auil. ;il--o owiiiL,'' to the U'^ual 

 metlliHls enipioNeil b\- t llH Lll'oWer in se 



euiiiii; all the wood a\ailaii|e fni- <-ut - 



Advertising Value of New Rose. 



It would be w(ll to state luM-e the 

 wiiith ol' new I'oses ;i.s an ad\ ei'tisinj; 

 medium for llowei siiinNs. This ^vas 

 iiiou^ht liom<> to me very forcibly al 

 our show where 1 established a bureau 

 iif inl'orm.atiou, (diu'ks in charj^e beiny 

 "Ncrrnn \\ith im|uii'ie.s rei^ai'tliiiii; the 

 liH-ati.ui of lu'W \arieties ad\ I'l't ist'd. 



As to reasiHi li\c, Why the I'olailer 

 "-lii'uhl learn tin' jiarentayc or source of 

 new \arieties: Ueeause if pertains to 

 his business. AVhen taJkino- with the 

 tiad" the impression left by tlie knowl- 

 edL;e of new \:irieties eannot helj) but 

 do t.;ood. A'ery often people are ^^lad 

 to reiei\e su<di information ami do not 

 hesitate to tell otiiers; at the same tim(> 

 it adds to the ]>i'esti<;e of the ]>arfy '^\\ ■ 

 inu the iufornuit ion. It is also a help 

 in jiropeily dis])layin,y new \arieties and 

 eoircetly informine the ])id>lie. The 

 (hoieest vase of roses ean be jiiven 10(1 

 pi r ei'ut mole |iubli(Mty in the A\indo\v 

 by sim[de ami tiidhful d(>sejiption. 



Naming New Varieties. 



Eeas(m six: Why the rtdailer sluudd 

 interest himsiOf in the namini^- of new 

 \arieties. TIk^ grower should delibeiate 

 \ery ear(d'ully lufore naminj^ a new 

 rose. \\'hile undoulitedly it is a i^i-e.at 

 ]ile;i^ure In nauH' a lose after a dear 

 friend ol' a mendur of (Uie's own famil\ 

 it is not \'ery often the ]ira<dieal Avay. 

 l"or afti'i' all \\e an' mei-ehants who are 

 tnrtuii.'ite to ha\e luie of Iht.' (.'rcator's 

 beauties to deal with. 



It tlowei' buyers would i.ather purehase 

 the .Mice li'ooseNelt rose than the >;ime 

 rii^e UJimed Cnele .bdui nr I'll.-le l'>iil, 

 let us i;i\e tlieUI wluil tlle\- WJlUt and 



The Silver Medal Group of Nepfirolepis Wfiitmani at Boston. 



tiiij^s .'IS siion as he found out he had ;i 



wiuih'l. The l-etailel' Wnuld be apt In 



think th.at the \aiiety lias been exter- 

 min.ated were it nut foi' the ^litteiinj,' 

 ail\ eri i^emenls in llu' trade j.apeis. J 

 sometimes think theie are growers ^\ho 

 do not sleep nij^hts but <iO prowling 

 around with a lantern in tiieir green- 

 iiouses lookiii*.^ for new euttin<,'s; tliere- 

 fore the retailers had better airanjie for 

 a I'ejiular siipjdy of new roses be'fore a<l 

 vertisin^ too stronf^ly. A re;;nlar supjdy 

 of any item is needed jf a trade is to 

 be worked \)]). 



reap thr beTiefit. It nevei' liurt the beau 

 tifui earnaliim i'eter I'isher originated 

 when he named it after Boston's illu.s- 

 t lions s, Ill's \\ife, .Mrs. Thomas \V. Law- 

 sni', and nothing eniild be more api)ro- 

 firiate than the name American Beauty 

 for thai -.'rand flower. W'hi>n K. (!. Hill 

 chanii'Ml the name of his beautiful red 

 i(isi> tinni ,\etiia to liiehniond he knew 

 there wa^ somethin;i: in a name. 



Value of a Name. 



.\n ineideiit cotnos to my mind during 

 mv \isit to New ^'oik last month. While 



stndlin^ ahing J'ifth avenue I saw quite 

 a throiij;' of peoj)Ie stop and admire three 

 \ases of roses prominently displayed in 

 a show case in front of one of New 

 ^'ork's larj^e tlower stores. My cu- 

 riosity liein^ aroused 1 invcsti<;ated and 

 lound the b.'autifnl Richmond rose 

 adoined with :\ small placard announcing 

 same as the .Mine. Sembrich, Uncle 

 dohn as Mine. Jlauies; and .still another 

 lose the \arii'ty of wlii(di 1 was ignorant, 

 as .Mine. .Mclba. Tiiat being grand operu 

 week 1 w.is informed by the exhibitor 

 that they could insure the sale of many 

 more roses by tricking the public. I 

 myself do not approve of that scheme; 

 far the reverse, and I did not hesitate 

 to t(dl my inforiuant so. But here was 

 fooil for thoiigiit. Jf it was of so much 

 \alue to n.ame the rose Mine. Eames, or 

 AvhatcNcr the name might be, to increase 

 the sales, why should not the retailer 

 who meets the purchaser and knows the 

 \alue of a name be ciuisulted and his 

 adsii-e listened to.' 



Time for Club Meetings. 



b'easoii se\eu, Wli\ he should devote 

 |iart nt' his lime to horticultural societies 

 and local tlorist.s' (dubs to relate expe- 

 riences with new \arieties: My answer 

 to otlier reasons eo\crs this somewhat. 

 I lilt the fact of the Liood derived from 

 nibbing elbows with all brandies of our 

 busine.s.s was brought home to me dur- 

 ing a recent visit to Dayton, O. While 

 taking lunch at the otiicers' club on the 

 .Xatioiial (ash Ji'egister ("o.'s grounds, 

 wher(> the heads of ditl'erent departments 

 him li and spend the noon hour, I noted 

 that the greater juirjxut of the conversa- 

 tion was upon their work. I was in- 

 formed tiiat some of the brightest ideas 

 originate in that recreative liour. Tluis 

 it sluudd be at our i lub meetings. The 

 retail emphiver should see that his help 

 belono.s to loe.al tMgaiii/.:it ions, and thei'c, 

 if anywhere, the rose i; rower is sure to 

 bi iiig his new \ariety. I lisiaissions or. 

 t!ie merits of the same ini^^ht take jilaee 

 and the i^idwer cdiild l;i t such informa- 



tiiU! as he m.ay t I .and wish. It wants 



the (do^er ;i fli 1 ia t iou dl' the ;^idwcr and 

 ii-taih'!' to help Imtli ill their business. 



Popularity of Mme. Chatenay. 



It was at one (d' these meetings in 

 eiir city that a ( hicagn grower tlisjilayod 

 a \;use of tli(> Mme. .\bel ( hateiiay in 

 til >t( Lass ctindiliipii. The rose h;id been 

 partly condemned by some of the re- 

 taileis \\lio had not seen it ;it its best. 

 The rost^s so im]iressed one of our jironi- 

 iiieiit retailers .-if that meeting, and he 

 was so interested, that his purcha.ses and 

 the dem.and he caused no doubt was re- 

 sponsible for ]iart id' the great popu- 

 larity of this rose in our city. 



K'eason eight. Why the retailer should 

 be one of a set of .judges and his essays 

 more fre(|uent : liy so doing he would 

 come in touch with the local dealer and 

 ijet his idea.s (ui his wauls in the \\;iy 

 of supplies for certain seasons and the 

 cohns mostly desired. It seems to me, 

 also, that essays wouhl be (uie of the 

 wfiys his idea.s could be ventilate<l. Ry 

 making him one of a set of judges the 

 i-ommercial view of the new roses ciuld 

 be better had. 



I will now close, trusting that I have 

 conveyed to you clearly my views on 

 the retailors' part in the introduction of 

 new roses. 



IIerrington on the Chrysanthemum, 

 the latest book, 50c, of the Review. 



