Mabch 29, 1906. 



The Weekly Florists^ Review* 



1295 



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Establishment of Henry Wehrman, May wood, 111. 



equals 4,645.83 cubic feet; this result 

 multiplied by the required dose per cubic 

 foot of space will give the amount of 

 cyanide of potassium necessary for one 

 ''fumigation. 



At the right of the illustration is a 

 cross section of a three-quarter span 

 house 18x100 feet, front wall four feet 

 four inches, back wall six feet four 

 inches, and eleven feet ten inches to the 

 ridge. The cubic contents of this house 

 is determined in the same manner, ex- 

 cept that the two triangles being un- 

 equal, each one will have to be calculated 

 separately. The house contains 15,050 

 cubic feet. It will thus be seen that the 

 cubic contents of a house or frame or 

 any style can be readily determined by 

 simply dividing a cross section of the 

 same into the necessary number of tri- 

 angles and rectangles and calculating as 

 demonstrated above. 



After the number of cubic feet in the 

 space to be fumigated is aetermined, the 

 amount of cyanide required is found by 

 multiplying the cubic contents by the 

 dose per cuoic foot. For example, if 

 single violets are to be fumigated the 

 dose would be one-tenth of a gram per 

 cubic foot. A dose, therefore, for the 

 even span house, containing 4,646 cubic 

 feet would be 4,646 multiplied by .1 

 equals 464.6 grams. To reduce this to 

 ounces, divide the number of grams by 

 28.35, the number of grams in an ounce 

 avoirdupois. It is found that 464.6 di- 

 vided by 28.35 equals 16.38 ounces 

 avoirdupois. It may be necessary to re- 

 duce the fraction of ounces to grains; 

 437.5, the number of grains in an ounce, 

 multiplied by .38 equals 166 grains. 



If double violets are to be fumigated 

 the cubic contents would be multiplied 

 by .15 thus: 4,646 multiplied by .15 

 equals 696.9 grams, dividea by 28.35 

 equals 24.58 ounces avoirdupois. Fifty- 

 eight one-hundredths ot an ounce equals 

 253 grains. In the case of a small space 

 of less than 150 cubic xeet the dose in 

 grams should first be detjrmined, and 

 this, if necessary, can be changed to 

 grains by multiplying the number of 

 grams by 15.43, grains m a gram, thus: 

 thirty cuuic feet multiplied by .15 gram 

 equals 4.5 grams, multiplied by 15.43 

 grains in a gram, equals 69.435 grains, 

 or approximately 69.5 grains. The reduc- 

 tion to ounces or grains will not be nec- 

 essary if metric weights are used, which 

 is strongly urged. 



When the dose for certain plants in a 

 given house, frame or dox is once ob- 



tained it should be carefully recordeu 

 on the house or box thtis: 



Contents 1,015 cubic feet, dose for 

 ferns, .075 gram per cubic foot, equals 

 76.1 grams; lor violets, douu^e. at .15 

 gram per cubic foot, equals 152.25 grams. 



If a scale weighing with avoirdupois 

 weights is used the dose o^ould be re- 

 corded in ounces and grains. 



HENRY WEHRMAN'S PLACE. 



The accompanying illustration is from 

 a photograph taken at the establishment 

 of Henry Wehrman, Maywood, 111. Car- 

 nations are the principal crop in the 

 two houses, but sweet peas are grown, a 

 few being marketed all winter, with a 

 good crop in the spring. Enchantress 

 is the principal variety of carnation this 

 season, but Genevieve Lord is still grown 

 here, for Mr. Wehrman has better suc- 

 cess with it than almost any grower for 

 the Chicago market. Each spring his 

 crop of Genevieve Lord is something for 

 other growers to marvel at. 



Next door to Mr. Wehrman, the houses 

 showing slightly in the illustration, is the 

 new place of Wm. Collatz, built in 1905. 

 There are two long houses devoted to 

 carnations, the varieties being Enchan- 

 tress, Genevieve Lord, Lady Bountiful 

 and one or two others. Both growers 

 ship to E. C. Amling. 



With the 



Advertising Man 



When you get right down to facts, 

 the real and only object of a retail 

 florists' "ad" is to sell goods — and 

 lots of them. Unless an " ad " does 

 thisj it goes wide of the mark. 



While it is only human for a man to 

 like to see his name in print, can you 

 or any other retailer afford to pay good 

 solid cash for this sole purpose? 1 

 think not. 



Then the question naturally arises, 

 what is an advertisement and how should 

 it be written in order to produce the 

 best results! 



In the first place an "ad" is your 

 salesman and if properly written can 

 talk more convincingly and sell more 

 goods than any six men, no matter how 

 smooth or how skilful they may be. 



An "ad" must say something; it 

 must speak for you, tell your auditors 



what you have to sell and why they 

 should buy from you in preference to 

 anyone else. An " ad " that does all 

 these things will bring the prospective 

 customers into your store or greenhouse 

 with every confidence in the world that 

 they are going to get a square deal. 

 After that, it's up to you to hold your 

 customers. 



Just the same as a truly successful 

 business man must have character and 

 individuality, so must your advertising 

 have all those sterling qualities; indi- 

 viduality, character, personality — in 

 order to make your advertising success- 

 ful. 



The trouble with most advertising is 

 that it is too stiff. If you have some- 

 thing good, tell your readers about it, 

 no matter whether it is your flowers, way 

 of doing business, prompt delivery sys- 

 tem, or whatever it may be. Give them 

 plain, straight talk that you know they 

 will understand without effort. 



Billy Van. 



MAUVE FLOWERS. 



Among flowers of mauve tint one of 

 the most useful for cutting is Scabiosa 

 Caucasica. The flowers are of a pretty 

 shade of color, and last well in a cut 

 state, and when cut as they open a suc- 

 cession is kept for a considerable time 

 longer than when they are left on the 

 plants. In raising seedlings some vari- 

 ations will be found, and by careful se- 

 lection improvements may be made which 

 can be propagated by division. One 

 grower in the south tells me that he has 

 a selected variety M-hich he has grown 

 for several years, and has found it very 

 profitable. It may not be wanted in 

 large quantities, yet there is now so 

 much demand for flowers of this shade 

 of color that when done well and packed 

 carefully they will make a fair price 

 and sell readily. 



I believe many of our hardy flowers 

 i would command more attention and 

 I make better prices if more attention 

 i were paid to bunching and packing; 

 there is also a great advantage in mak- 

 ing careful selections from year to year. 

 Those who grow for market have the 

 advantage over others who retail plants, 

 and have customers wlio ahvays want to 

 select the best. I may add that althougD 

 this scabiosa will grow in pry soil, it 

 will pay to plant it in rich, h)Hmy, well 

 manured ground. — Horticultural Adver- 

 tiser. 



