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The Weekly Florists^ Review* 



1295 



Establishment of Henry Wehrman, Maywood, III. 



P(iu;ils 4,()\T).S'.> ('ul)ie I'cet ; this result 

 miilti[)lied by the required dose per cubic 

 foot of space will give the amount of 

 cyanide of potassium necessary for one 

 fumigation. 



At the riglit of the illustratiMii is a 

 cross section of a tlirec-ciuartcr sjian 

 house 18x100 feet, front wall four foot 

 four inches, back wall six feet, four 

 inches, and eleven feet ten inches to the 

 ridge. The cubic contents of this house 

 is determined in tiie same manner, ex- 

 cept that the two triangles being un- 

 equal, each one will have to bo calculated 

 separately. The house contains ]."»,orj() 

 cubic feet. It will thus be seen tiiat the 

 cubic contents of a house or frame; oi 

 any style can be readily deterniiued by 

 simply divHling a cross section of the 

 same into the necessary number of tri- 

 angles and rectangles and calculating as 

 demonstrated above. 



After the number of cubic feet in the 

 space to be fumigated is determined, the 

 amount of cyanide required is found by 

 multiplying the cubic contents by the 

 dose j)or cunic foot. For example, if 

 single violets are to be fumigated the 

 dose would be one-tenth ot a gram i)er 

 cubic foot. A dose, tlierefore, for the 

 even sjian house, •■nnlaining J.tiKi cubic 

 feet would be 4. (J It; multipheil by .1 

 equals 4(il.(i grains. To reilnce this ti. 

 ounces, divide the number nf grams In- 

 28.35, the number of grams in an ounce 

 avoirdu[)ois. It is found thnt Ifil.G di- 

 vided by 28.35 equals lO.iJS ounces 

 avoirdupois. It may l)e nec(^ssary to re- 

 duce the fractinii of ounces t" grains; 

 437.5, the nuinlxn" of grains in .'iii ounce, 

 multiplied by .38 equals Iflti grains. 



If double violets are to lie I'nmigated 

 the cubic contents woultl \,«' multiplied 

 by .15 thus: 4,G4G multiplied by .15 

 equals 6()(;.!> grams, (livi.len. !>■, 2S..'.-. 

 equals 24. 5S ounces a\<)'nliip"i>. Fifty- 

 eight, oiic-hundredths oi :iu onm-e (fjunis 

 253 grains. In the case oL' a sinjill spa'^e 

 of less than 150 cubic leet the dose m 

 grams should first lie dec rniined. and 

 this, if necessary, can he ci.itiged id 

 ::rains by multiplying the iiiiinbcr oi' 

 grams by 15.4."'>, grains in a e'ain, thus; 

 thirty cuuic feet multiplied by .15 gram 

 equals 4.5 gram.«, multijilied by 15.4.". 

 grains in a grniu, equals (i!*.!.'^" grain*, 

 or approximately G9.5 grains. The reduc- 

 tion to ounces or grains will iif.t be nec- 

 essary if metric weights are used, which 

 is strongly urged. 



When the dose for certain I'iaiits in a 

 given douse, frame or oox i^^ mice ,A\ 



tained it Sjliouhl he c;iref'iilly lecurde., 

 on the house or box thus: 



Contents 1,015 cubic, feet, ddse fur 

 ferns, .075 gram per cubic feul, eqiinl^ 

 7G.1 grams; mr violets. di>ii..,« . at, .i."p 

 gram per cubic foot, equals 152.25 grnnis. 



If ;i scale weighing with a\(iirdiip(iis 

 weiglils is iiseil the dose ...onid be re- 

 corded ill ounces iind grains. 



HENRY WEHRMAN'S PLACE. 



The a<-coinpaiiying illustration is from 

 a photogniidi taken at the establishmt'iit 

 (if Henry Wehrman, .Mnywood, III. (Jar- 

 nations are the principal croj) in the 

 two houses, but sweet j>eas are grown, a 

 few being marketed all winter, with a 

 good vr()\) in the spring. Enchantress 

 is the princiftal variety ot' carnation this 

 season, but (ienevieve Lord is still grown 

 here, for Mr. Wehrman has better suc- 

 cess with it than almost any grower for 

 the Chicago market. Eacli sfiring his 

 crop of Cienevieve Lord is something for 

 other growers to marvel at. 



Next door to Mr. Wehrmaii, tiie house* 

 showing slightly in the illustration, i< the 

 new nhu'c of Wm. Collat/. I'uilt m l'.tn5. 

 Thej-f; are two Ion" lionvcv .|, ■,nic,l to 

 carnations, the varieii.-- I.imh;; l!nc!ia:i. 

 tress, rierirvieve Lord, L;nly I '.oiiiii i I iil 

 and line or two oiIm i^. I'."' ii ;:riiw'r- 

 siiiii to v.. ' '. Ainlitio. 



With the 



Advertising Man 



When ytju :;et nL;hi duw n to facts, 

 ihe real and only .,i,i,,-i ,,i' :i j.tai! 



tloli-t-' -'ad'' 1- to -..'I! ■_i.,..,i ai;,i 



I't - i>i tlierii. I 'nie^~ an ■ • ad " ' lo.- 

 tlii~. It ^.11- widi- ot' the Uiaris. 



Wilde it is only Imiii.aii I"r ;; in.ifi t' 

 lilo- to >. r lii> name in priir. ran M' : 

 or any oiIm r r.tailer rilford 1" j'ay gooo 

 ^'did .-a-h lor this sole ['lii'jio^e .' 1 

 think II' d. 



'rinii ;iie i|iie^tion natiir:il!\- .ari-' ^, 

 wliat i- an .a« l\ art i-enieiit and ii^.w ^i..iidd 



it be W.'itten ill order to [iroduef till' 

 lie^t; results? 



In the first jilaeo an ''ad'' is your 

 •^alevrnan and il' propej-iy written can 

 talk nioie eoruiiKdiiL^ly and *e|l more 

 goods than any six men. rio matter !iow 

 smooth or Ih'W *ki!tnl they may be. 



An "ad" must say soiiietliing: it 

 nni<t *i«eak for xaui, tell \,iiii andiiio- 



what \iiii ha\i' !■• -i-'\ and why ihey 

 should buy from \ou in [a-et'erenc»' to 

 an\orie else. An '"ad"' that does all 

 tlie^e thin:.;* '\\ill lain^ th'' |iro*rie(:tive 

 i-ii^toiiier* info y(jur -lore i,r '^^rienhouse 



W |1 II I \ ' I \ '•Olllidell'-' '11 ! he \'. ' i| Id t hat, 



tliey ;iii' :^oino to J (I a ~i|iiaii' de;il. 

 Al'ier tliat, it '.s lip !■■ voii ti. iiold \'our 

 i-astomers. 



. 1 11*1 tile *;irne a- a truly -;i'i-essful 

 liii*ine-.* man niii-f ha > i;ia iiu'teT and 

 iiidi\ idiialiiy. --o ma-t -,i.iir a ilvi;rtising 

 ha\e all tho-e -t.rliii_' iiiia lit ii/* ; indi- 

 \idual:ty, ch:i laei.-r, jier-. ijiality — in 



Hid''!' lo niaki- \..!il :id\ eri i-! I," ^q, ■,•>•*>- 



111!. 



Till' troiiM' Willi ni..~t advertising is 

 thai il J- t".. villi. 1 1 y,jii have some- 

 thii!',^ L:oo'i. tell youi- reader* anrmt it, 

 II" iiiatti/r \\lii thi-i- i; i- \oiir tlowr*. way 

 "I' doing l)U*ini**, [iroinpt delivery sys- 

 tem, i^r wliatrw. r it may be. (Jive them 

 plain, -irai^hi talk that ym know liiey 

 \'. I M ii ii'li'i'^i aii'i w iili'i'it i-dfort. 



IlliKV \'an. 



MAUVE FLOWERS. 



\ M...||M tl, i. ,.,•, ..J- )|,;| I,- ., -in- ,,,,,, ,,,■ 



liio nio.-l 11-' I;.. I'-if '■Mitiii^r I- S.-abio*a 

 Caueasi'-.a. Tii'- il..'/, > i* a i >• i ■ ' a ; ret: ■. 

 shade of '■"!"r. i no l.a-; \ . d in a ci* 

 state, and '.'dier •■■.' a* id'A .;"ai :i sO' 

 ces*ion IS k' pt tor a ■■oi;--i.i.a-a ble tiine 

 longer th;in wlaii tn.v are h t> on the 

 plants. In rai-iiio -e..iiini;- -"in" vaii 

 :itions '.'. iil I"' I'.an.l. a nd i'V '-i i"l' d *'•- 



l''i-t i' '11 im ).r"\ elM. Ill -- II ;; \ 1 ,,, eao !'■ w hie! 

 ■■an I II I 'I'l '['a ^a ■ • • ! I .\ ' I : '. ; - a ii,. ' )u- 

 in-.,\\rv in ti;. ^"ii'h t.-iU III. 'lial 'ae irr-. 

 :\ Sell (■•I'd \aiii'\ v\ i'-; ),'■ a, I- .T'lwn 

 t'l.r *i,'Veral xiar^. an. I ha* ii.in.i i; verv 

 iirofitalil.'. I • )na\ ■ ■■ •" - . a n'.'l i: 

 lar^'e (laair o !•■-. ■. ■ ■ • ■ . ■ . .^ .,,, . 

 iiPi'-i: ditnaif i ' ■■■ ;!,,■■,,> . , t • . ;^ » .a d' 

 ■ ■!' c..|.,r • i,a • .:<■': -t^ .■.■ ■ . , : :.■.'■ ;,■ •,,, , 

 '•;ir(d'ull.\' ; i.' \ \-. i '< i m.d.' . ; , ir m i, . 

 and *i'll ri ;ooi\ . 



I b' lie\ " t! 1 1;\ ..;■ .. ;• i : - r, ll.,-'.er* 



would C'tnli:;, !.d Ii ■■!■■■ a " •■ i.' a a an.. 

 make l„.ii.,r ;,ra^'^~ i' i: •:■, at:. ■!;:;,.; 

 '■' . y< pa id ■■■ I' la ■ a u a ': i j.aci-::ng : 

 fhi !■'■ I- aNi. a I,'-, ai a^i ,a!:-a_'- in ni;ik 

 iiiL; careful *i'!.iti"ns ir..!ii i.-,ir to ve;ir, 

 'J'lio*i' who ^ro'.v I'nr laariM-t i!a\e t'ta 

 ad V iin'aLTi^ over itiers •,!,.. r..tail plan*'-, 

 .aii'l lia\e cu^t.aafi* w\. -a ays Aviint * 

 *. lect the be-i. I !n;iv a !.( ' . "i • :■,'■[■ ..;i 

 thi* scaliios:i w id oro'.v i, .-[.v t;.,;]. , 

 will pay to plant ir in i nh. !■ '■■ry, ■:■ 1; 

 tnanured gn'Mud. — ll.irticilnirai Advi r- 

 1 i*er. 



