Mabch 29, 1906. 



The Weekly Florists^ Review. 



1301 



A Grand 

 Stock of 



Easter Plants 



Easter Lilies, Ramblers, 

 Azaleas, Srhl'" Easter Plants 



HUR stock is finer than it was last year, and that is saying 

 a great deal. Give us your orders now. The plants 

 will be selected and reserved for you and we will see that 

 they are shipped at the proper time and in perfect condition. 

 All plants shipped direct from the nursery; no second handling. 

 Here is a sample of our orders: "If your stock runs as 

 good as last year, double my order." 



Cut Lilies in Quantity. 



Everything^ in Cut Flowers. 



I Aim to Please; I Rarely Miss. 



EDWARD REID, KSrt.'fll 



1526 Ranstead Street, PHILADELPHIA. 



NEW YORK. 



The Market. 



The real winter weather of the whole 

 season has been very much in evidence 

 during the past week. The tempera- 

 ture was caught hugging zero very 

 closely and up in the mountains it went 

 as low as 14 degrees below. Nothing 

 quite so unseasonable was ever known 

 by the oldest inhabitant of Twenty- 

 eighth street. It was a blue week for 

 business and it must have been the 

 weather that got so many wholesalers 

 "hors do combat." This week opens 

 with rain and milder weather and be- 

 fore its close doubtless the last sem- 

 blance of winter will vanish and before 

 Easter we will forget there ever was 

 an overstock of cold. 



The market has gone to pieces. Hun- 

 dreds of the finest Beauties could be 

 bought Monday evening at $20 per 

 hundred. Everything else was suffer- 

 ing. All roses declined. Carnations, 

 the best of them, held around $2 and 

 $2.50 per hundred and soon down to $1. 

 Violets, the specials, went slowly at 30 

 cents and from that on down to 10 

 cents. Lilies, lilacs, smilax, all have 

 joined the procession, and yet, it is re- 

 called, last year at this time prices were 

 even lower — a condition of things 

 which invariably manifests itself for 

 two weeks before the Easter festival. 

 The last days of Lent are sad days. 



Asking prices for Easter will not be 

 excessive. Growers may as well re- 

 frain completely from embalming their 

 surplus. Be advised in time and send 

 in everything you have to sell every 

 day. If you don't, you will regret it 



always, for little consideration or re- 

 turn will anything yield that is not of 

 superior quality. 



In the notes of a year ago Beauties 

 had fallen to $15, Maids to $6 and 

 the best violets to 25 cents per 

 hundred. Bulbous stock and mignonette 

 had forgotten the meaning of value 

 and were dragging the market down. 

 The usual warnings concerning pickled 

 stock were hung out and a good Easter 

 was predicted with reasonable prices. 

 If you remember the prophecy was ful- 

 filled. 



It is early yet to predict prices ac- 

 curately, but one may venture to say 

 that Beauties may touch $1 each and 

 violets 50 cents per hundred. Plants 

 will be the great supply, as in the past 

 four or five years, and most of the re- 

 tailers have already made their pur- 

 chases. Another week and deliveries 

 will begin. 



Plant stock is abundant and on the 

 average extra fine. All our growers 

 are well stocked but there will be none 

 too many to go around. There is noth- 

 ing new this season. Azaleas and Crim- 

 son Ramblers are very abundant. These 

 will be the popular things and the me- 

 dium size plants of each were all dis- 

 posed of weeks ago. 



Various Notes. 



Keed & Keller have a novelty which 

 they control, called the "Pluvius," an 

 automatic watering bulb which prom- 

 ises to be a great seller. It is a sim- 

 ple, practical, serviceable thing that 

 will prove a boon to plant lovers who 

 are forgetful. 



The rose show at Boston was voted a 



great success and far in advance of last 

 season. A. J. Guttman was the only 

 wholesaler from New York whose in- 

 terest in the exhibit was sufficient to 

 cause him to make the journey and he 

 was able to stay only a few hours on 

 account of a serious attack of the grip. 



A. Warrendorf is opening a branch 

 retail store in Broadway, close to Forty- 

 second street, a splendid location near 

 Scallon's, where he will doubtless win 

 much transient patronage by artisti- 

 cally decorated windows, for which his 

 big store in Broadway, near Twenty- 

 eighth street, is noted. 



Win. Plumb's office is at 1133 Broad- 

 way. 



A week ago Mrs. Joseph Fenrich pre- 

 sented her husband with a partner for 

 the wholesale department of this "re- 

 liable house" and Joseph Fenrich, Jr., 

 is here ready for business. April 5, a 

 year ago, Mr. and Mrs. Fenrich were re- 

 ceiving congratulations as they started 

 on their honeymoon. This is a rapid 

 city. 



John J. Perkins offers a reward for 

 the return of his typewriting machine, 

 stolen from his office last Sunday. 

 Thieves came up through the cellar. 

 Mr. Perkins' son Robert will be oper- 

 ated on at Roosevelt hospital Thursday 

 of this week for heart displacement, 

 the heart being nearly four inches be- 

 yond its normal position. The opera- 

 tion is a serious one. Mr. Perkins, Jr.. 

 has been ill for a long time. 



James Coyle, with H. C. Froment, 

 has been very ill with grip for two 

 weeks and pneumonia was feared. He 

 is much reduced in weight and conva- 

 lesces slowly. 



