APRIL 5, 1906. 



The Weekly Florists^ Review^ 



14U 



OBITUARY. 



Thos. Devoy« Poughkeepsie. 



Thomas Uevoy, one of the oldest resi- 

 dents of Poughkeepsie, died Thursday, 

 March 29, at 10 p. m., in his seventy- 

 fourth year. Mr. Devoy had not been 

 in good health for some time. He was 

 born in Ireland, town of Kilcullen, May 

 14, 1832. At the early :ige of 12 years 

 he entered the employ of the Hon. Kobert 

 LaTouch, at Harristown. Here he served 

 five years in the conservatories, grape 

 houses and garden. Like many of his 

 native land in those days, being desirous 

 of branching out, Mr. Devoy came to 

 America in 1851, and entered the em- 

 ploy of M. Pease, of Williamsburgh, 

 Brooklyn, N. Y. 



In 1856 he removed to Poughkeepsie to 

 take charge of the greenhouse and gar- 

 den of Matthew Vassar, at Springside, 

 which position he resigned to take an 

 engagement with Prof. Samuel F. B. 

 Morse. Mr. Devoy served Prof. Morse 

 until his death, and the Morse family 

 for thirty-eight years, and to his skill 

 and good taste the beautiful place of 

 Prof. Morse was largely due. 



Mr. Devoy was a gardener and plants- 

 man by natural gift, and his genius 

 brought to him many honors and tro- 

 phies, won at various exhibitions during 

 his engagement with the Morse family, 

 and later when in business for himself, 

 having established a commercial place 

 with his son on Worrall avenue, Pough- 

 keepsie, in 1884, where he was engaged 

 at the time of his death. 



Thomas Devoy was a man of sterling 

 character, and esteemed by all who knew 

 him. By his industry and his fidelity to 

 duty and to friends he made for him- 

 self a place in the world, of which those 

 who mourn for him may well be proud. 



Ho was among the earliest members 

 of St. Peter's parish, and later belonged 

 to St. Mary's congregation. Mr. De- 

 voy is survived by one son, Peter Devoy, 

 and two daughters. 



Heary E. Riedel, Brooklyn. 



Henry E. Riedel died Saturday, March 

 31, at his home, 156 Knickerbocker ave- 

 nue, Brooklyn, N. Y. He was one of the 

 old time florists, having been in the 

 business for over forty years. He leaves 

 a widow, two sons and two daughters. 

 The funeral services were held on Tues- 

 day and burial was in Lutheran ceme- 

 tery. One of his sons is with A. J. 

 Guttman, New York, as foreman in the 

 wholesale department. The sympathy of 

 the trade is extended the bereaved 

 family. 



Benjamin Love, Toledo. 



Benjamin Love, retired, of Toledo, 

 O., who during forty-five years was 

 prominent in business circles of that 

 city, died March 28. For six years he 

 had i)een suffering from organic heart 

 trouble, and in December last he was 

 attacked with rheumatism of tlie heart. 

 He had recovered in a measure from 

 that, but alx)ut ten days ago he suffered 

 a stroke of paralysis and lie had failed 

 «toadily since. 



Mr. Love came to Toledo from To- 

 ronto in 1861 and engaged in the florist 

 and nursery business with George Baker, 

 and later with Henry Phillips. He re- 

 tired a number of years ago. 



^Ioxt(;omkry's book on Grafted Roses 

 sent by the Rkview for 2.1 cents. 



.J?« 



easons 



Why 



3^0M tAouitl Sujf jfour cut 

 fiom^rt fr9m iAc jromcr 



Ist. They ire fresh 

 -—only cut when or- 

 dered. 



2nd. You save the 

 retailer's profit. 



Carnations^ Mignon- 

 ettes, Chrysanthe- 

 mums, Callas, in 

 season: Sweet Peas, 

 I'ansies, Fuschiat, 

 haffodiU, Hyacinths, 

 Tulips, Etc. 



ifioses burnished 



on short notice. 

 Boston Ferns, Palms, 

 Asparagus Ferns, Azelias, 

 Rubber Plants, Etc. 



^/omwrt mmtl ^tmrmi ^0»t^mt 

 for %t/m^^im^St C»i96ruiion». 

 iSiHAtimjfs, ^mmmruh, dv,^ 



furnished on short notice. 



7i3 9ftrlM 64IA Jfmtmit 

 Oak y<irl,,Sll. y/)mnmige3 



SPrtces S/?easona6ie 



IM 



A VeU Displayed HandbiU. 



With the 



Advertising Man 



An Ad-vantage. 



"He who would add unto his trade 

 .Should have au 'ad.,' and well displayed. 

 For 'ads.,' If one knows how to write 'cm. 

 Add to one's trade ad Inflnltuui." 



As an inexpensive and effective method 

 of advertising, nothing can etjual tlic 

 handbill, if rightly used. 



Now understaiul me when I say if 

 used rightly, because there is a right 

 and wrong way of doing tliis just the 

 same as anything else, and upon tlie 

 method of handling dejiends wiietlier or 

 not it will be profitable or unprofitable. 



Ever since you were ;> boy yon have 

 seen common, ordinary ''dodgers"' .scat- 

 tered on the street and on ]ieoj)le's door- 

 steps. 



While, of course, these attract nioro 

 (ir less attention, they do not sell goods 

 like a iiandliill on the order of the one 

 siiown here. 



In your liandbills, the same as all 

 other advertising, there must he good, 

 logical reasons why ])eople should buy of 

 you, and as previously stated, unless an 

 "ad" does this, it falls short of the 

 mark. 



!Ia\ing a well displayed cinuliir, tiie 

 careful distribution is important. To 

 send them by mail would be too ex- 

 pensive. You c;in cover your town or 

 your neighborhood, putting one in evei.v 

 house, but hire responsible ju'ople to do 

 it; better yet, cover a small territory 

 each day by your own hel[), sending them 

 out at hours when they can be sparec'. 

 In many towns the distributers of city 

 papers will insert your handbill for ;i 

 small fee. one in each paper they ileliver. 



In my own business 1 follow this 

 method very persistently, with the result 

 that T have built up a large retail trade. 



Advertising is one of the best methods 

 of giving your customers confidence in 



you and in the goods themselves, and if 

 han<lled rightly, will be one of the very 

 best investments you ever made. 



Billy Vax. 



BUFFALO. 



Current Comment. 



We are at present enjoying most salu- 

 brious weather, such weather as we 

 woidd expect to find in Seville, Venice 

 or Florence, where we have often so- 

 journed in our mind. 



Several of our florists have wisely 

 taken a run down to Philadelphia anil 

 New York to see what the leviathans of 

 the trade have new in the plant line. 

 One comes back and says Buft'alo is 

 fifty years behind. Another comes shrug- 

 ging iiis shoidders and says he can't 

 see that the leading places 'in Philadel- 

 phia and New York are ahead of us, 

 only they have a market for larger and 

 more expensive plants. We suspect the 

 latter is nearer the truth, for never Avas 

 our city better supplied with ;iU kinds 

 of seasonable plants, with the exception 

 of lilies. Kaniblers, azaleas, lilacs, 

 rluxlodendrons, spira'as, marguerites, 

 Murillo (ulii>s. bougainvilleas, acacias, 

 all are here in finest form, and what 

 you do not find common in any city, well 

 (lowered 11. I', roses, also a good lot of 

 American Beauty in ."J-inch and 6-ineli 

 l)ots. If managed right this is the best 

 of all pot roses. 



If there is an exception to the lilv 

 cro|)s it is with W. J. Palmer & Soii, 

 who have a gnind lot of the black 

 stemmed variety. Schwerdt & Berner, 

 of Chautauqua, have a fine house of 

 hydrnngeas. This is a plant that is big. 

 bulky and showy but wa.s never a favor- 

 ite iiere and we can get along first rate 

 without it. 



As to there being an opening iiere for 

 a first-class grower, we doubt it. It is 

 not that we fear opposition, for we 

 should all rejoice to have among us one 



