1444 



The Weekly Florists^ Review* 



Apbil 5, 1906. 



PACIFIC COAST. 



PUYALLUP, Wash. — Mrs. Mary . E. 

 Hayden, a Tacoma florist, has purchased 

 a tract of thirty-six acres, lying north- 

 west of this city. The purchase price 

 was $8,000. 



The legislature of California has 

 passed an act making it a crime for a 

 nurseryman or other person to sell or 

 dispose of any fruit tree which has not 

 been properly labeled as to the variety. 



POTTED PLANTS IN THE SHOP. 



How far the retail dealer in cut 

 flowers in San Francisco should bother 

 himself with potted plants in his store 

 is always a puzzling question, and 

 whether they pay for the trouble they 

 cause will also give food for reflection. 



In the first place, whenever the re- 

 tailer keeps a few plants on hand, they 

 invariably attract the attention of 

 "shoppers" and much time is often 

 consumed in an effort to make a sale. 

 When the purchaser finally decides to 

 take something, the florist invariably has 

 to agree to take the plant back in case 

 it does not grow as well as is expected. 

 Of course it is hardly necessary to say 

 in this case that the plant is sick "nigh 

 unto death ' ' in about two weeks or less 

 jand the lady brings it back and the 

 usual conversation takes place: 



* ' I bought this plant here only a week 

 ago and it looks as if it were going to 

 die. You told me in case it did not do 

 well to bring it back and you would give 

 me something else." The florist takes 

 it in hand and discovers that it has been 

 standing in a jardiniere half full of 

 water all that time and it was surpris- 

 ing that it looked as well as it did. Of 

 course, several of the sprays have been 

 cut oft" and the poor florist puts it under 

 the counter until some wholesale man 

 comes around and takes it back to the 

 nursery. In the meanwhile the lady 

 comes back and after exaggerating the 

 price paid previously selects something 

 else instead, remarking that she will 

 keep this plant in any event. 



Well kept ferns, palms and flowering 

 plants greatly enhance the beauty of a 

 floral establishment and are in good 

 keeping with the business. If the re- 

 tailer has a greenhouse in connection 

 with his store he can, of course, handle 

 them to much better advantage and keep 

 them in better shape. If not, he should 

 make arrangements with a grower to 

 give him a change of stock at least once 

 a week. In this way the plants do not 

 suffer as mucli as to keep them until 

 they become too shabby to sell, either 

 from the change of atmosphere or care- 

 lessness in handling. 



Florists' helpers are usually very care- 

 less in regard to potted plants. They 

 usually forget to water them until their 

 attention is called by some customer to 

 the fact that the plants need water; or 

 else they nip off any extra nice shoots, 

 if the plant is a fern, and if a flower- 

 ing plant the blooms generally disap- 

 pear in some way, all of which is rather 

 annoying to the owner. 



For special occasions it is, of course, 

 necessary to make a good showing of 

 potted plants in bloom and particular 

 pains must be put forth. All stock, how- 

 ever, remainng after that date should 

 be returned to the nursery and given a 

 chance to recuperate. 



Borbank's EverbeariagCrimsofl Winter Rhubarb 



THE FINEST VEGETABLE FRUIT EVER INTRODUCED. 



It gives a briRht red sauce as delicious as berries. We are HEADQUARTERS for the PLANTS 

 It is perfectly hardy. Large plants, $18.00 per 100; $1.50.09 per 1000. Medium, $12.00 per 100; $90.00 

 per 1000. Small, 1st size, $10 00 per 100; $77.50 per 1000. 2nd size, $6.00 per 100; $37.50 per 1000. 250 at 

 1000 rate. We issue RHUBAKB CIRCULAR, SEED AND PLANT LIST and Retail Catalogue of 



fnf caS' "^ '"*' Theodosia B. Shepherd Co., Ventura, Cal. 



Mention The Review when you write. 



California Seeds 



SELECT STOCK 



Ck>8ino8 (tall), pink, white or yellow, per lb. $1.50 

 Nasturtium (tall), Jupiter or Croesus " .40 

 Sw^eet Peas, separate colors, some new 



varieties per lb. .20 



" " California Giants, mixed " .18 

 Petunias, Giants of California >8 oz 3.00 



Cash please. Money back if not satisfied. 



F. Gilman Taylor Seed Co. 



Box 94, GLENDALE, CAL. 



Mention The Review when you write. 



OAK GROVE NURSERIES 



1905 CROP 



Asparagus plumosus nanus seed, lath house 



grown $2.25 per 1000 



Smilax seed $1.25 per lb. 



Canna seed, Crozy's mixed 1.00 per lb. 



Cash with order. 



EEI CUD 406 N. LOS ANGELES ST. 

 I rLLUlIf LOS ANGELES, CAL. 



Mention The Review when you write. 



Unless a florist makes a specialty of 

 potted plants, and has greenhouse facili- 

 ties for handling them, he will do much 

 better not to buy them outright, but to 

 get stock that may be changed each 

 week, if necessary, thereby always keep- 

 ing up a good show. 



Everyone knows how long a delicate 

 fern, palm or flowering plant lasts in a 

 store, and the least attractive feature 

 can be made one of the best paying if 

 handled rightly. G. 



PORTLAND, ORE. 



We are still occupying the same posi- 

 tion on the map though growing and ex- 

 panding with the prosperity of the coun- 

 try. And we are going right ahead 

 and everybody busy. Trade has been re- 

 markable for twq months, the Lenten 

 season making no p>erceptible difference 

 in the general sale ^£ flowers. Funeral 

 work has been a bf^ item, while the so- 

 cial life demanded and was willing to 

 pay for the best in the market. With 

 the exception of a short cold snap in the 

 early part of March, which made poor 

 robin hop to the barn, we have been 

 favored with ideal spring weather; 

 flowers of all kinds are plentiful but not 

 in oversupply. The bright sunshine has- 

 tened along outside bulbous stock which 

 is so popular here for decorative work. 

 Everything in this line has sold well and 

 profitably this year. Too much cannot 

 be said of the quality of roses and car- 

 nations, for they are simply grand and 

 our one hope is that they may hold to 

 their present standard of excellence until 

 after Easter. Lilies, too, are looking 

 fine and will be on hand when we want 

 them. We are safe in predicting a big 

 Easter trade, as there will be little com- 

 petition out of doors on account of the 

 late heavy frosts. 



Gardening and early planting have be- 

 gun in earnest and the lawn mower is 

 again being pressed into service. We can 

 hardly expect to eclipse last year's sales 

 in this line, when every resident planted 

 a bed of roses in honor of Lewis and 

 Clark. But the fence is still prevalent 



SHASTA DAISIES 



Alaska, California and Westralla, strong field 

 divisions for 3-inch pots and larger, tl.OO per doz. ; 

 10.00 per 100; t60.00 per 1000. 



The above are from divisions of Mr. Burbank's 

 original plants. 



Paris Daisy, Queen Alexandra, 2!-jj-ln.., $3.00 per 

 100. 



Cyclamen Giganteum, 2 and 3-ln.. $5.00 and $7.00 

 per 100. 



Hardy Perennials In Var., 1-year-old, field 

 clumps, $4.00 per lOU. 



SEED— Alaska, California and Westralla, 25c 

 per 100; $2.00 per lUOO; $6.00 per oz. Improved 

 Shasta Seed, 26c per 1,500; $2.50 per oz. Hybrid 

 Delphinium, Burbank Strain, 25c per trade pkt. ; 

 $2.00 per oz. Petunia Giants of California, f ringeid, 

 hand fertilized, 50c per 1000; $15.00 per oz. Casn 

 please. FRED GROHE, Santa Rosa. Cal. 

 Mention The Review when you write. 



' CALIFORNIA "^ 



CARNATION CO. 



^ LOOMIS, CAL. J 



MentluD The Kevlew when you write. 



ROSES 



Field-grown, low budded, 2-year-old, over 200 

 best varieties. Send for wholesale price list. 



F. LUDEMANN 



3041 Baker St., San Francisco, Cal. 



Mention The Keview when you write. 



and undoubtedly all the dealers will be 

 satisfied at the close of the season. 



Clarke Bros, have made this a prom- 

 inent branch of their business for a 

 number of years and annually distribute 

 25,000 retail catalogues through the 

 northwest states, British Columbia and, 

 recently, in Alaska. 



Martin & Forbes are now occupying a 

 fine new store in Washington street, 

 three blocks above the old stand, which 

 they will vacate June 1. when a new 

 building will be erected there. 



^H. J. M. 



SAN FRANOSCO. 



The Market 



Business continues to be very quiet, 

 due both to the season and the weather. 

 Flowers are coming into town much fast- 

 er than they are being disposed of by 

 the retailers and as a consequence con- 

 siderable stock remains unsold. 



Carnations have fallen a little in 

 price and the best of the fancy sorts 

 can now be had at three dozen for 

 $1. Second quality are selling at 25 

 cents per dozen. 



Koses, except fancy Beauties, move 

 very slowly and it is fortunate that only 

 a limited quantity are shipped into this 

 market. 



Violets are out of season again and 

 wc will see little more of them until 

 next winter. Tulips of the late bloom- 

 ing varieties sell well. They cost the 

 retailers from 35 cents to 50 cents per 



