April 26, 1906. 



The Weekly Florists^ Review* 



J667 



PACIFIC COAST. 



On page 1637 is an illustration show- 

 ing the Easter windows of Clarke Bros., 

 Portland, Ore. 



On page 1635 will be found a map of 

 San Francisco, showing the locations of 

 nearly all the florists of the city and in- 

 dicating the boundary of the district 

 devastated by the earthquake and fire. 



VICTORIA, B. C. 



Easter was a record for this town. 

 Stock sold out very clean and everyone 

 seems satisfied. Only A. J. Woodward 

 and Mrs. Flewin had Easter lilies but 

 the supply was suflScient. These firms 

 shipped lilies to many points in the 

 northwest. 



In most of the establishments toma- 

 toes have taken the place of carnations. 

 A. J. Woodward is growing 30,000 

 plants. I was permitted to view his 

 Easter cut of carnations and they were 

 great. Enchantress arid Lady Bountiful 

 were in glorious form. 



The bedding season is now under 

 way. There has been a brisk demand 

 for annuals this week. 



The severe frost in the middle of 

 March has left traces of its severity in 

 our gardens and there will be many 

 gaps to fill up. E. A. W. 



PORTLAND, ORE. 



The Easter Trade. 



Xow that we are thoroughly rested 

 and have once more found our bearings, 

 we look back with great satisfaction on 

 an Easter trade pronounced by both 

 wholesaler and retailer as being the best 

 ever. The elements, which play an im- 

 portant part in the making of a suc- 

 cessful Easter, were in perfect accord 

 with the season. There was not one un- 

 I)leasant feature. 



We have five stores in the business 

 district, vying with each other for first 

 honors, and second to none in the large 

 cities. To keep in touch with the times 

 is our aim. The window decorations bear 

 <»ut this statement. 



Never was the quality of the stock 

 finer and never were we better prepared 

 to suppply a growing demand. Easter 

 lilies were grand. The sales were nearly 

 double those of a year ago. All other 

 bullous stock was off a Avoek previous. 

 Some good cinerarias, lilacs and spiraeas 

 lielped to make up the plant display, but 

 they are not so popular here. 



The variety of cut flowers was limited, 

 but the quality was superb. Eoses such 

 fis we now are cutting, perfect flowers 

 on 3-foot stems, cannot be excelled any- 

 wlierc. They are President Carnot, TesV 

 <nit, Kaiserin, fiolden Gate, Bride and 

 Hridesmaid. American Beauty is not 

 profitable with us, hence few are grown 

 iiere. 



The weather has become too warm for 

 violets and the sweet pea supplanted 

 them. Carnations were, as always, much 

 in demand and, as the supply was ample, 

 •mly a slight advance on regular prices 

 was asked. 



Both 1905 and 1906 have demonstrated 

 that a late Easter calls for the single 

 plant, rather than made-up effects, and 

 that second grade stock cannot he dis- 

 posed of at any price. A few small 

 church decorations brought diversion, hut 



Barbank's Everbeariog Crimson Winter Rhubarb 



THE FINEST VEGETABLE FRUIT EVER INTRODUCED. 



It gives a bright red sauce as delicious as berries. We are HEADQUARTERS for the PLANTS. 

 It is perfectly hardy. Large plants. $18.00 per 100; $1.50.00 per 1000. Medium, $12.00 per 100; $90.00 

 per 1000. Small, 1st size, $10.00 per 100; $77.50 per 1000. 2nd 8i2e, $5.00 per 100; $37.50 per 1000. 250 at 

 1000 rate. We issue RHUBARB CIRCULAR, SEED AND PLANT LIST and Retail Catalogue of 



fnf caS? ''''°'' Thcodosia B. Shepherd Co., Ventura, Cal. 



Mention The I Review when you write. 



California Seeds 



SELECT STOCK 



Cosmos (tall), pink, white or yellow, per lb. $1.50 

 Nasturtium (tall), Jupiter or Croesus " .40 

 Sw^eet Peas, separate colors, some new 



varieties per lb. .20 



California Giants, mixed " .18 



Petunias, Giants of California /1< oz 3.00 



Cash please. Money back if not satisfied. 



F. Gilman Taylor Seed Co. 



Box 94, GLENDALE, CAL. 



>Ientlon The Review when you write. 



ROSES 



Field-grown, low budded, 2-year-old, over 200 

 best varieties. Send for wholesale price list. 



F. LUDEMANN 

 3041 Baker St., San Francisco, Cal. 



Mention The Review when you write. 



not much revenue. The verdict is unani- 

 mous, everybody satisfied, and that is 

 saying a good deal. H. J. M. 



SAN FRANCISCO. 



As I write I hear the booming of 

 dynamite discharged at short intervals 

 in an effort to save by these extreme 

 measures a portion of the city, a large 

 part of which has been razed to the 

 ground. Box after box of dynamite is 

 being ineffectually used to stay the rav- 

 ages of the flames following the earth- 

 quake, but block after block is licked 

 up by the great tongues of fire. 



At the least calculation half of the 

 florists are completely burned out, and 

 for the few that remain there seems to 

 be little ahead that is cheering. Fully 

 100,000 people left the stricken city to- 

 day and all the ferries and public con- 

 veyances are filled to their utmost ca- 

 pacity. Oakland received 100,000 refu- 

 gees today and is the center of the re- 

 lief work. That town also suffered from 

 the earthquake shock, but happily was 

 not visited by fire. Things in the cut 

 flower line are absolutely at a stand- 

 still. Not one among the hundreds of 

 growers in tliis vicinity has any place 

 whatever to use his stock. It will be 

 several days before it will be possible to 

 get any summary of the situation. G. 



THE READERS' CORNER. 



Cut It Out. 



We beg to call your attention to the 

 fact that within the past few weeks wc 

 have written to a mimber of your adver- 

 tisers for carnation cuttings, asking for 

 varieties which they advertised, and in 

 .several cases have received the reply 

 that they no longer had any of the 

 stock advertised. 



Wo are right up iu the front line of 

 "kickers" when we believe we are justi- 

 fied in being there, and we think that 

 you cannot impress too strongly on your 

 advertisers that one of the easiest ways 

 i)f "knocking" their own business is 



SHASTA DAISIES 



Alaska, California and Westralla, strong field 

 divisions for 3-inch pots and larger, fl. 00 per doz.; 

 tCOO per 100; 150.00 per 1000. 



The above are from divisions of Mr Burbank's 

 original plants. 



Paris Daisy, Queen Alexandra, 2^-ln.., $3.00 per 

 100. 



Cyclamen Giganteum, Sand 3-ln., $5.00 and $7.00 

 per 100. 



Hardy PerennlalH in Var., 1-year-old, field 

 clumps, $4.00 per lOU. 



SEED— Alaska, California and Westralla, 26c 

 per 100; 12.00 per 1000; $6.00 per oz. Improved 

 Shasta Seed, 25c per 1,500; $2.50 per oz. Hybrid 

 Delphinium, Burbank Strain, 25c per trade pkt. ; 

 $2.00 per oz. Petunia Giants of California, fringei, 

 hand fertilized, 50c per 1000; $15.00 per oz. Cash 

 please. FRED GROHE, Santa Rosa. Cal. 

 Mention The Review when you write. 



■\ 



' Western 

 Carnation Co. 



SOQUEL, CAL. 



Mention The Review when you write. 



OAK GROVE NLRSCRIES 



1905 CROP 



Asparagus plumosus nanus seed, lath-house 



„ grown $125 per 1000 



Smilax seed 1.25 per lb. 



Canna seed, Crozy's mixed l.oo per lb. 



Cash with order. 



EFI FUR 406 N. LOS ANGELES ST. 

 I ILLUII; LOS ANGELES, CAL. 



Mention The Review when jwu write. 



to advertise what they have not got; 

 or if they did have it at one time, not 

 keeping the advertisement in accord 

 with tiie stock on hand. 



We are writing as we do simply be- 

 cause we know that such conditions will 

 never be improved upon until the buyers 

 of stock advertised show that they do 

 not appreciate the good points of firms 

 paying so little attention to their adver- 

 tising departments. 



We trust you will give a little space 

 in your very much appreciated publica- 

 tion and try and impress on your ad- 

 vertisers the advisability of advertising 

 only what they have for sale. 



Wm. Hy. Evans. 



[The Keview for weeks has carried 

 a paragraph headed ' ' Cut It Out, ' ' urg- 

 ing advertisers to change their "copy" 

 promptly as stocks run low. The Re- 

 view fully appreciates the injury done 

 to advertising in general by advertisers 

 who are careless in this regard. — Ed.] 



C^iKEXs, X. Y.— C. W. Ward, presi- 

 dent of ihe Cottage Gardens Co., states 

 that witli the close of the present season 

 that firm will discontinue the active 

 business of growing and selling rooted 

 cuttings. 



GuEKXSBUKCJ, Jnd. — Ira Clark and his 

 sister have bought out .Mr. Draper, of 

 l)rap<M- & Clark, and will do business 

 as Ini Clark & Co. About a year ago 

 tiiey bought out Mr. Hentlage, who was 

 proprietor of the (Jreensburg Floral Co., 

 so tlii'v now run iioth places. 



