May III, r. •<!(•,. 



The Weekly Florists^ Review* 



1777 



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THE RETAIL 



FLORIST 



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LILY OF THE VALLEY SHOWER. 



Tlic liiiiii-li (if \;ill('y sIkiwii in llic ;ir 

 (•(iiii|):iiiyiii<4 illnst ratimi is ;is iicaily iii- 

 I'niiM.'il ;is ji sliowci' (•:iii lie made. Tlicrc 

 i< IMP atti'rii|it to |ircsri\c a stiictlv 

 iiiiiiid IdiMcli at the tdp, nor tn liolil the 

 lililidii in any s|it'i'ial |i(isiti(in. iitliri' 

 than lt( scatter tlic st it'aincrs liv a t'l'w 

 Idii;;' spiays of S|)icn*'i'ia. fastcncil 

 downward fi'oin tlic stcns ot' the \:\\- 

 icy. 'I'iiis not only scatters tiie sticani 

 ers hut ju'CNcnts tliat stiinyy look seen 

 in some slioweis. 



In tlie <-onstriict ion of tlie to|i Imncli 

 six or eij^lit valley spiays are .stennned 

 on half a. inatclistick and soau' still' 

 ^I'eeii tied in lietwcen the hnnciies to 

 throw them out from (jim' ar-otlier. 



This makes a larj^er Immdi witlund 

 nsiii<[f an immense iiinniier of (lowers. 

 ]t. al.so j-ediices the size of the stem 

 of the l)ou()iiet. the ad\antaye of whi( h 

 is not "litficult to see. 



(Jau/e rilihon is nsed for the shower 

 nii<l emliroidered < hitfon for the .sash. 



<'hiifon should never be tied as rili 

 hon. Make loops ami tie in jilace with 

 haliy rihhoii. In tyin^r a <diitVon sash 

 sM(h MS is iise(| for this shower fasten 

 one loop Avell up ajfainst the side of 

 the liouqiiet. hrinjj the other end aronnd 

 behind the boucjuet ami make and tie 

 the one bow on the other side in the 

 same wav. (Jkuti{1'I)k Bi..\ii;. 



IDEAS VALUABLE. 



Some time a^^o a ^\indo\v decoration in 

 a larye tlowcr store in the city of I'liiia 

 del]thia \vas entitled "The Story of the 

 "\'i(d('t," taken from the opera. "Prince 

 of IMIsen," playinjf in that city at that 

 time. It consisterl of an (dd fashioned 

 table, ;ni old, worn violin and a monl'ly 

 sheet of nuisic, showinj> the name of the 

 selection, "The Story of the Violet."' 

 On the table wen- scattered small and 

 lar^^e bnnclies of violets, also on the tloor 

 of the window and t heic were many other 

 smalh-r details. lint as ;in example, 

 thele Wfic six cnstoinels ot none who 

 visited ridiadelphia and reaiarkcd to me 

 the " sli<-k ' ' ijccoratccl winijow. a^ llic\ 

 called it. II. ( . II. ■ 



VALUE OF NEATNESS. 



When Von meet pmph' \,,\\ iii'«I inct i\ c 

 ly ^izi thi'm Mp by the ( lotlics tlicy wear. 

 • an h'-sly (l|cssi'(| prciple ;ilc ^i/.cc| n|> as 

 car-dos in litiicr tilings. It"- ilic i|uict. 

 t.i-trt'd dris.scr that i-onim;i nd-- imme- 

 diate respect :illd .Ittenlinn. 



And the same thiiii; apjdies lo oin 



lll-iness. l)on I sen. I ont llowils done 



op ni an idd snoe box wrapped up in 

 Mi'wsp.-iper. Von ean t alVoid it. (Jood 

 \\iappin;i jpaper ami <;oid boxes aie too 

 'heap, ^'im neither need noi' slionid nse 

 ■'tla-hy'' boxes. (It' coarse, in \i'ry c<dd 

 >\eather. wlien plants and llouers need 

 'Xtra protection, wo must use se\eral 

 thicklM'SSes of llewspa|>e|-. but see that 

 the outsi(|e is co\ored with wrapping jia 

 !"•'• With (lowers the same as with 

 '■iindy, the style of packajie is evervthiirj>, 



fo|- iiist, impressions yo .a lon^' \\;\\ 

 toward inakMiy .sati-taclmy aiMJ piolil 

 abh; customers. 



Study color combinations of paper and 

 >ti'iiiy; if you use a soft ix^'''}' paper use 

 purple strin;^; for boxes contaiidiiL; vio 

 lets use either- :i pure white paper wilii 

 purple string, nv pur'ple jiapi'r' with sil 

 xei' str'ino, such as (-(Oifect ioneis use. .\ 

 safe rule to t'ollow is to have your' paper 

 rrrirt(dr your (lowers as rreardy as jiossible 

 arrd let tire strirri; be arr ayreeirble con 

 tr-ast. 



If VIM! deliver' or'ders by wrroorr see 

 Hr.at yorrr' wayon is clejnr. that the horse 

 rrrrd hrrrrress ;ir'e rrerrt and a credit to yorrr' 

 |d:rce. It is car'efrri rrtterrticur to little 

 <|et:rils like this tlurt sjxdls S- I'C ( - f". S S 

 in yi'eat bi^ letters. 



If N'ou lia\e ;.^i'eeil iloUSi'S. m,, ihrniinh 



* hen a nd see I hat t In' plaai - a i e a r'- 

 raii^^id -o Ilia! aii or' .-i varielx' are to- 

 ilet hei' a nd see I ha I I lii'Te jv III ■ I III ibish 

 inder I he belli hev. \i]| iild\ i-- i< bad 

 'iii'ii e-- bill ii l"oks bad. I have iinii.'iii 



llliili bi'l 111 place- w here I lie j reeli ■ 

 llii||>es Wele kep; alisnjlllejv i leah. b||i. 



Mil- oii(-ii!i-. < >li. my I ( rli. iii\ ! \i ^: m.-k 



nil as beill^ SO'llel h i 11^ ''liei'ce"' and illl; 

 pi 1 -pi'i-l l\ e cll-loinei would reieivc iho 



same i 111 pri --ion. Si, ;_;e| yniir men lo- 

 ;^el ill-; a III I lia\ i' a ' • r ha iii ii^ I lee ' ' j i' 



V nil r I dace needs l I . I'l W . nice Illl He i 



-a\, -'lii-l i , II ji) e--i 1 .11- '.;o a Ioiil; \". a \ . " ' 



I'.ll.l.V \'an'. 



DECORATION DAY. 



The pi!i-i-is call il Meiiioi'ial day. Illl^ 

 practical people anions the llor'ists ai-e 

 conieiit lo call III mind thai Mas ."at. by 



\\liate\er' name, has I a an in(-r-easiiiL;ly 



ai-li\e occasion irr r'eceni years and in 

 I'.Hi.', ;in<l I!tii4 taxed the r-esmrr-ces of 



the tlower' stor'es to a llolable deor-ee. ()f 



course rrnrcli dejiends on local comliliorrs. 

 If lire lilacs and xibirr'nurns are in t'irll 

 I'looar it eases the (-all on llie Ihui-is; 

 if yrrrden (lowers are not available it 

 means llnrt exer'yoiie will want tlower's 

 I'r'iun the stor'es. 



A Bridal Bouquet of Valley. 



