J810 



The Weekly Florists^ Review* 



May 10,/1906. 



NEPHROLEPIS PIERSONI 



ELEGANTISSIM3 



Gf and itock^ in all sizes. Very popular in New York and all the largfe cities* 



UNPRECEDENTED SALE OF URGE SPECIMENS 



Prices from 75c each ; $9.00 per doz.; $50.00 per 100, up to $2.00, 

 $3.00, $5.00 and $7.50 each. Satisfaction Guaranteed. 



F. R. PIERSON CO., TARRYTOWN, N. Y. 



Mention The Review when you write. 



PACIFIC COAST. 



Santa Cruz, Cal. — W. E. King re- 

 ports that all local greenhouses passed 

 through the earthquake without damage. 

 He was in San Francisco during the 

 earthquake of 1868 and believes it to 

 have been fully as heavy as this one. 

 But it was not the same city in those 

 days. 



THE FRISCO PICTURES. 



The first picture, taken especially 

 for the Eeview by its San Francisco 

 correspondent, shows the locations of the 

 principal flower stores of San Francisco 

 prior to April 18. There is little but 

 ashes there now. In the area shown were 

 Pelicano & Co., Podesta & Baldocchi, 

 Sievers & Boland, Stevenson, Frank 

 Shibeley, the Shanahan Floral Co. and 

 half a dozen others not so widely known. 

 The large building is the shell of the 

 splendid Fairmount hotel; nearer is the 

 J. F. Flood residence. 



The other picture shows the way what 

 remains of the population have since sub- 

 sisted. It is the bread line. Rich and 

 poor alike have had to subsist on the 

 food distributed by the authorities, for 

 during many days there was no other 

 food in San Francisco, even if one had 

 money to pay. 



SAN FRANCISCO. 



The Market 



Really there is no market, and not 

 liable to be anything in that line for 

 quite a while. There is not a first-class 

 flower store in town. A few small places 

 in the neighborhood of the cemeteries 

 and probably a dozen peddlers on the 

 streets is alfl have to chronicle for San 

 Francisco's trade for the past week. 

 The destruction along all lines was so 

 complete and the dealers so thoroughly 

 wiped out in a business way, that none 

 has quite recovered enough to attempt 

 to restore anything like a retail store. 

 The people seem to be dazed and every- 

 one who is able is trying to get out of 

 town. 



A few of the retailers have moved 



over to Oakland and there is some talk 

 that they will open in that town, but 

 there are already enough there to handle 

 all the trade, which is not over half of 

 its usual volume. Nobody wanl? flowers 

 in these troublous times. All the banks 

 are closed temporarily; they as yet dare 

 not open their vaults, so money is a 

 scarce article. The Oakland banks, after 

 remaining closed a week, are now paying 

 depositors small sums to tide over exist- 

 ing difficulties. 



Everything depends on how soon the 

 insurance companies will begin to pay 

 losses. There is probably about $125,- 

 000,000 to be distributed within the next 

 few months to help cover losses esti- 

 mated at about $275,000,000. From 

 what I amiable to learn, although the 

 florists assisted in swelling the total 

 amount of the fire loss, they were not 

 fortunate in being well insured, as a 

 rule, so whatever benefits are derived 

 from the companies will reach them only 

 indirectly. 



I do not see how it will be possible 

 for the retailers to get back much of 

 their trade for two years at least, and 

 it will be much longer before we have 

 anything like the business enjoyed up 

 to April 18. Many are going into other 

 lines of work and several have departed 

 for more prosperous localities. 



With the growers it is really worse, 

 as their expenses continue indefinitely, 

 with absolutely no chance to sell any- 

 thing and collections impossible. Of 

 course, there is a shipping trade, but it 

 is always light at this time and not over 

 five per cent of the stock is used up in 

 this way. Some of our largest growers 

 have discharged their help, in some cases 

 as many as fifty men, and let their car- 

 nations and roses dry up, merely keep- 

 ing a caretaker on the premises. Other 

 growers are staying with their houses 

 determinedly and hoping that something 

 may turn up to throw a little light on the 

 situation, but with everyone the events 

 of the past three weeks are like a hor- 

 rible nightmare. 



Variouf Notes. 



Domoto Bros, have temporarily stopped 

 the construction dt their range of new 

 glass. The conditions are such that at 

 present it is impossible to get sufficient 

 glass to continue with the work. 



Chas. Stappenbach, having lost his 

 store on Polk street, will reopen at his 

 residence on Sutter street in a few days. 



Schwerin Bros, have discharged most 

 of their help, keeping only enough men 

 at work to keep their stock alive. 



Chiappari & Baldocchi lost the hotel 

 property recently acquired by them on 



Where Frisco's Best Flower Stores Once Stood. 



