U54 



The Weekly Florists^ Review* 



Sbptembbr 20, 1906. 



NURSERY NEWS. 



AHEBICAN ASSOCIATION OF NUBSEBYnEN. 



Pres., Orlando Harrison, Berlin, Md.; Vlce- 

 Pres., J. W. HIU, Des Moines, la.; Sec'y, Geo. C. 

 Seacrer, Rochester; Treas. C. L. Yates, Rochester. 

 The 82d annual convention will be held at De- 

 troit, Mich., June, 1907. 



W. L. E. Green has gone into the 

 nursery business at Wood Eiver, Neb. 



The call for decorative stock in sizes 

 for immediate effect keeps right on lead- 

 ing the supply. 



E. P. Bernardin, Parsons, Kan., has 

 been in Texas looking for a new location 

 for the nursery business. 



Some interesting notes on the nur- 

 series of Salem, Ore., will be found on 

 the Pacific coast page of this issue. 



Chris. Christiansen, agent for a 

 Grand Island, Neb., nursery, became in- 

 sane while traveling and was sent to the 

 asylum at Clarinda, la. 



M. V. EooF has been elected secre- 

 tary of the Mt. Sinai Cemetery Associa- 

 tion, Crozier, Ind. Considerable new 

 work is planned. 



Pierce & Clark, proprietors of the 

 Grand Kapids Nursery Co., Grand Rap- 

 ids, Mich., combine with the business 

 dealings in real estate and the brokerage 

 of insurance. 



Shields Beds., nurserymen, of Char- 

 lottesville, Ind., are giving a fruit dis- 

 play to stimulate interest in nursery 

 plants. The prizes consist of stock of 

 various kinds from their place. 



NURSERYMEN APPEAL. 



The case of Stark Bros. vs. F. S. 

 Glazer and A. Pfifer, from Kay county, 

 was appealed September 10 to the Okla- 

 homa Supreme Court. The defendants 

 secured a judgment in the lower court, 

 quieting the title to a quarter section of 

 land which they purchased from Fred 

 Bowers. Stark Bros, claimed an interest 

 in the land, presenting a lien for $450 

 worth of fruit trees sold to Bowers. The 

 latter claimed the trees arrived in bad 

 condition and refused to pay for them. 



STOCK FOR STANDARD ROSES. 



Will high-stemmed roses grafted on 

 Bosa canina do better than on Bosa 

 rugosa, and is anybody handling the 

 first kind, or do they have to be im- 

 ported? 1 never have seen them adver- 

 tised. In Germany and Scandinavia they 

 are supposed to be the only kind of 

 roses to plant. Besides the price would 

 be more than double. Are seedlings of 

 Bosa canina on the market f T. N. 



In Europe Bosa canina nearly alto- 

 gether is used as a stock for standard 

 roses, which we presume the correspond- 

 ent means by high-stemmed roses. Dur- 

 ing the last few years, however, quite 

 a number have been imported and 

 planted in the east worked on Bosa ru- 

 gosa, which has proved much hardier and 

 safer to use as a stock for standard 

 roses than B. canina. There are two 

 forms of E. rugosa, one coming from 

 Bussia and the other from Japan. The 

 Bussian form has proved very much 

 hardier than the Japanese one. B. can- 



ina is a native of Europe, western Asia 

 and northern Africa. We could not 

 recommend it in preference to E. rugosa. 

 We do not know of any firms here who 

 can supply seedlings, and it would prob- 

 ably have to be imported. W. N. C. 



MR. HALE ON ADVERTISING. 



At the banquet given at the Audito- 

 rium hotel May 22 by Frank B. White 

 and associates some 600 advertisers and 

 publishers were assembled. One of the 

 speakers was J. H. Hale, well known as 

 fruit grower and nurseryman, ex-presi- 

 dent of the American Pomological So- 

 ciety. Some of the things he said are 

 so applicable to the business of every 

 florist, nurseryman and seedsman that 

 a part of his address is printed here. 



The first money I earned as a boy, 

 said Mr. Hale, I spent with the nursery- 

 men then advertising. I planted those 

 fruits and trees upon the old rocky 

 farm at home. Most of them were 

 standard varieties, but I bought a few 

 new things to go in with the old, be- 

 cause the nurseryman told me a great 

 story about fhem in his catalogue, and 

 after I had had them growing a year 

 or two, one of these varieties was being 

 talked about and advertised, and a neigh- 

 bor in the town asked me if I had ever 

 heard of this particular strawberry. 

 "Why, yes, I have been growing it for 

 two years," I said. "Well, would you 

 sell me any plants?" "Yes." "How 

 much?" "A dollar a hundred." 

 "Why, I have seen them advertised and 

 I can send down to Eochester and get 

 them for $2." Well, that set me to 

 thinking what there was in advertising. 

 The plants right at home he hardly 

 wanted to buy for $1 because he had 

 seen them advertised away from home 

 and he could get them for $2. 



Advertising G-eates Value. ~ 



Well, I got the idea that advertising 

 put value into things in some way that 



I did not understand, and so I took up 

 in a very moderate way in the home pa- 

 pers the advertising of ' my fruit and 

 I raised my price from $1 to $2, and I 

 found I sold more at $2 when I adver- 

 tised than I had sold at $1 when I did 

 not advertise. 



In the meantime I was developing the 

 peach orchards, planting them in an un- 

 congenial climate, as New England was 

 thought to be. By taking care of them 

 at considerable expense, the orchards 

 were finally developed into fruit-bearing 

 trees. I conceived the idea of sorting 

 and very carefully packing the fruit 

 honestly from top to bottom in boxes — 

 not because I was honest, but because 

 I wanted the money and I knew that 

 would get it. And so they were packed 

 very honestly, and then I advertised that 

 every package was carefully sorted, and 

 I had a label put upon every package, 

 guaranteeing the contents. Those labels 

 cost us about 40 cents a thousand, and 

 we sold them after they were pasted on 

 the package for. 50 cents apiece. And 

 really my first start in life was obtained 

 in selling red labels on peach baskets 

 at 50 cents each which cost 40 cents a 

 thousand. 



Know Your Customer. 



Another thing, I found that it paid 

 to come in close contact with the con- 

 sumer. There is a pleasure in it and 

 I believe there is a profit in it to the 

 man who gets acquainted as well 

 as he can with his people and 

 lets them know him. One of my 

 rules in business in the early days in 

 selling small fruit and peaches was that 

 I would not sell to any retailer who 

 would not first come out to the farm and 

 see how things were growing. I wanted 

 him to get in touch with the plants and 

 the trees as they grew there, and the 

 method, and give him the feeling that 

 here was something a little better than 

 he was getting elsewhere. We used to 

 induce the grocers from the nearby cities 

 to come once a year. 



CHOICE ORNAMENTALS 



100 ACRES 

 UNDER CULTIVATION. 



Specimen Evergreens, Boxwood 



Oataix>oi7K Upon Rxqukst- 



HIRAM T. JONES, Union County Nursorles, ELIZABETH, N. J. 



Wbol«aal« lfurs«ryin«n 



Omamental Treas, Fmit Trees, Shmbs, Vines, Clematis. 

 60 Tears. Send for our Wholesale Price List. 600 Acres. 



Growers for the Trade 



Hardy Perennials, Phlox, Dahlias, etc. 



Special arrangemeDts for filling Oatalogne 

 Trade Orders. Our collection the most 

 numeroas and up-to-date. 



The Palisades Nursories, Sparklll, H. Y. 



Japan Iris 



rOR FALL PLANTING 



Fifty varieties at $3.00 per 100. 



6ILBERTC0STICH,R0CHE$TER,N.Y. 



TO CLEAR THE LAND 



we shall sell for the next 60 days: 



BERBERIS THUNBERGII 



18 to 24 inches, basby plants $40.00 per 1000 



24 to 80 inches, bosby plants 50.00 per 1000 



ROSS LUCIDA 



3 years, twice transplanted, fine. ..$40.00 per 1000 



VIBURNUM DENTATUM 



24 to 30 inches $40.00 per 1000 



Also Vlbomum Casslnoldes and Prunns 

 Marltiina. 



LITTLEFIELD & WYMAN 



Successors to Sidney littletteld 



NORTH XBINGTON,MASS. 



Mention The ReTiew when yon write. 



