Skftbhbbs 27, 1006. 



The Weekly Florists^ Review* 



U95 



eatjh edition during the season. It 

 is far better to use a small space regu- 

 larly than to use a large space spas- 

 mooically. 



If you feel that you are not in a po- 

 sition to make a large investment in 

 newspaper space, pick out the best pa- 

 per in your town and confine your adver- 

 tising to it. It is better to make a 

 good showing in the best paper than to 

 make a weaker showing in several 

 papers. It usually is not difficult to 

 pick out the best paper. You invaria- 

 bly will find that the publication car- 

 rying the most advertising is the one 

 whicn reaches the greater number of 

 buyers in your community. Like waters 

 seeking a common level, advertisements 

 flow in to the paper experience shows 

 to be best read. The amount of clas- 

 sified advertising carried by your daily 

 papers is an especially good index as 

 to which has the most readers. 



Aside from providing for a small 

 space regularly, you should provide for 

 a little extra advertising at Thanksgiv- 

 ing, Christmas, Easter, Memorial day, 

 etc 



The next thing is to provide attrac- 

 tive copy for your space. The accom- 

 panying retail advertisements, which 

 have been published by the trade, are 

 not for the purpose of showing what 

 should be done, so much as showing 

 how attractive small advertisements may 

 be made to appear. A priced advertise- 

 ment is always better than one without 

 a price. 



Whatever you do, change your adver- 

 tisement regularly. If you are adver- 

 tising in a weekly paper, you should 

 change the advertisement at least every 

 three or four weeks, and every week 

 would be better. If it is a daily paper, 

 see to it that the advertisement is 

 changed at least once a week. The larg- 

 est and most successful advertisers 

 change their advertisements frequently. 



STORING HARDY CUT FERNS. 



Please tell us how to keep cut ferns I 

 If I put them in a box with damp moss 

 in a cellar they turn brown and decay. 

 I tried not so much moss and in a cool, 

 damp place (under a water trough), 

 where no sunshine shone on them, with 

 the same results. What shall I do to 

 preserve them for a timef W. H. 



Betail florists who purchase cut ferns 

 in moderate quantities usually keep them 

 in a metal pan of sufficient size so that 

 it takes a number of bunches to cover 

 the bottom. After placing a layer of 

 bunches they are lightly sprinkled, an- 

 other layer added and sprinkled, and so 

 on until the pan is piled a foot or so 

 high. A damp cloth is put over the 

 ferns and they are given a handy place 

 in the workroom. They should be kept 

 from beat and sun but need not go in 

 the ice-box. Under such conditions 

 hardy cut ferns will keep in first-class 

 condition for a number of days, but it 

 should not be expected that a season's 

 supply may be bought and kept without 

 special storage provision. 



If the inquiry contemplates storing 

 ferns for months, the best advice is, 

 don't try it. Buy your ferns as you 

 need them — a week's supply at a time. 

 To store ferns for the season it is neces- 

 sary to keep them constantly at a freez- 

 ing temperature, and shippers and job- 

 bers who have large sums at stake are 

 unable to say when they put stock in 

 storage what shape it will come out in. 



H. 0. 



1^- 



Office and Salesroom 

 149 North Main Street 



Greenhouse, 

 1819 East Ninth Street 



CtinrsanHiemuins! 



ONLY owe 



PLACB TO 



GET THB 



RianT KINDS I 



M Eischen Bros. 



H >me Grown Flowrn. 



Duluth. Superior. 



...nwam... 

 ciBwaTioii coipm 



...Ptilliriin.^. 

 CVT_ riMWEKS, POTTBD 

 PLANTS, WrC. riX>BAI. 

 DBSIOHINO A SPXCIALTT 



IKyifTG-KiytBAi.L. Pnt. 

 Cfiamptm, Mum. 



Mr, Barton 



the Calm aad Rettospective 



Florist and Drujij^Ist 



of Nurwalk, Ohio, No. 12 Whittle«ey Avenue, need», 

 not diamonds but one dozen ticw collars 

 Cooaeduently he would like some trade. 



an 



KRUSCHKA 



Everything forth* 

 Lawa wad Qarden. 

 Landscape & «rden - 



FLORIST 



Cut Uowert oa butf at aU 

 times. Ordnt for Dec-, 

 ontioos ior all occasions 

 will receive prompt aUcilr 

 tioo. 



I (t\i CooKiou} Ave. 



ftea uM J KH ^ HWJMMXMM^aaMaiui Pg 



Quality 

 counts 



**lf • man can write a better book, 

 preach a better sermon, or make a 

 better mouse trap than hit neigh- 

 bor, though he build hii houK in 

 the wo^t, the world will make a 

 beaten path to hie door."- Emerson . 



The Path to our Door 

 widens each day. 



Lle^rellyn 



Florist 



Next door to Fii-»t M. E. Church. 



AU KINDS OF 



Cut Flowers 



FRESH EVERY DAY 



We make funeral *de- 



eigne at reasoaable 



price?. 



Stafford Cretnbouses 



Tblrd sire»l. 



DOWS-TOWn BKAVOH 

 lanhard Bntldlsg, Front It' 



FLOW ERS 



For Cowmenoemetrt 



Boquietsand Baskets 

 Any Size, Sl>/e or Pricit. • 



MOls, the Florist 



'Phone 71*. 36 W. ForJJIfc S»l 



tsaaasiaaaaaaan. 



Cut Flowers 



HIradqaBrten nt mtaW 



Cut /lowers, Pilms, Feriu, Etc.. 



Wt4iliaf Dteomieu *ad 



DtBROsk Bpwialty 



CHAS. E. SMITH, 



<8 Bart llarkrt St. 



WMabouMi J*flcr*on •nrt jQfllpvrflt. 



1 I I I I I I I I I I I I I I I I 1 I I I I I 'l I 



RODE BROTHERS 

 FLORISTS 



Cut lV>wers,)1oral desl([ns,plant8. 



Faneral or Klft Mowers deliv- 

 ered by es| ress or wlcKraph 

 aniwtieie In tIK. United Stales. 



Deonntions for weddlnK*. par- 

 ' tle« etu. to ordei TrlAl urdera 

 ■oUcltod 



Qtmlioiise North BBterprist St., 



BOWLING GREEN, O 

 » H I I I .•».«-.-^--i-M-i-fw-i. I' I "I IX - l 



FLOWERS 



FresiJ every day from ow 

 Greenhouses in Oklahoma 

 City, for Weddings, Ban- 

 quets, Funerals, etc. Send to 

 us. Orderb filled promptly. 



FLORISTS 



—SPECIAL— 



f LOWER SAl[ 



For Today Only. 



Roses, per doz 26c 



Asters, two doz 25c 



American Beauties, per 



doz 50c 



l^ladiolas, per doz 50c ^ 



::,;.„•■ -AT- ■ 



FISHER & ROCKIIN'S 



FLOWER STORE, 



IM W. SOUTH gTKEKT 



Opp. Pom OOk-e. 



TMrvhono OrOers n««elvo l*rompt At. 



tonUon. Ti'i. 2000. 



GUI Flowers 



. . -AND- 



Floral D6§ioos 



Anything needed i n 

 these lines lor funerals or 

 weddings can be supplied 

 promptly and at reasona- 

 ble cost. 



Swan & Son» 



Laatftcape Gardeners 



Suroeofl Hau Green Houwf. 



: Choice Cut Flowers ; ■ 

 : Roses, Carnations. ; 

 : LDy of Vnlley. etc. \ \ 



• > Artlstie fivral witbltnia our ! '. 

 \ ' Sf*oialtir> J ; 



:; A.6.$t8piieiis,Fiorist:: 



203f/i Oundat atrM«< 

 : 'Phoma, 1227; rMld««a*, 1&22 ' 



4 1. 1 1 H n I 1 1 1 1 1 1 11 1 1 I I i I > H . 



Mty£: 



bni^Cfff 9 Both rh«iw» 



rVJT FLOWERS "~" "» 



rUNKRAL I>EHIO(re MAOK • C». 

 lOK KMl uid krtlMle maaaar MSomli 

 ON SUnRT NOnCK. Tblrt M, 



Examples of What Retail Florists Can Do la Small Space. 



