October 18, 1906. 



The Weekly Florists^ Review* 



1403 



making of a profit on the business, is 

 throngh low prices. His was one of the 

 earliest of the popular price stores in 

 Kansas City and he has worked up a 

 targe trade, especially in funeral work, 

 on the basis of small profits and big 

 business. Another strong point that has 

 aided Alpha in reaching his Omega is 

 the elegant display he constantly main- 

 tains in his windows, and it might be 

 added that his goldfish window is no ex- 

 ception. 



A MATRIMONIAL BUDDY. 



There is a saying among advertising 

 men that it is a pretty poor advertise- 

 ment that is not better than no adver- 

 tisement at all. The subjoined adver- 



GREENHOUSE CONSTRUCTION. 



[A paper by J. B. Velle, of the Lord & Burn- 

 ham Co., read before the Gardeners' and Flo- 

 rists' Club of Boston. October 16, 1906.] 



Greenhouse construction may be di- 

 vided into two- different classes, private 

 and commercial. In the former class ap- 

 pearance enters more largely in the de- 

 sign and construction than in the latter, 

 but the object in both is to secure the 

 most durable construction, combined with 

 that of one that will admit the greatest 

 amount of light, the element of expense 

 nearly always being a factor to be con- 

 sidered. 



For private use where it is assumed 

 the owner is not compelled to sacrifice 

 durability or appearance because of a 

 lack of capital, the almost uniform con- 



Represeotins Bentzen Floral Co. in St. Louis Label Parade. 



tisement appeared in the classified col- 

 umns of a Kansas City paper. Had it 

 appeared with good display some people 

 would have considered it a good adver- 

 tisement and all would have agreed that 

 it is unique. The text is as follows : 



2-LIPS — ONE IS COVERED WITH A HIB- 



sute adornment superimposed over a pair 

 of Cupid's bows, coming into violent 

 juxtaposition in the dark of the moon, 

 produce a state of heavenly bliss; result 

 — marriage license — minister — connubial 

 happiness. Our tulips brought into the 

 aforementioned juxtaposition with moth- 

 er earth this month will wed the front 

 yard to a state of untold beauty next 

 spring. You'll make no mistake if 

 you'll let us perform the ceremony. 

 ' * Make home a prettier place to reside. ' ' 

 Budd Park Greenhouses, St. John and 

 Hardesty. 



LUTHER BURKANK. 



Luther Burbank is a man of small 

 frame, refined features and rather deli- 

 cate health. His hair is beginning to 

 turn gray and he has dispensed with the 

 heavy mustache, curled like that of a 

 poet, which he formerly wore. Now his 

 face is entirely smooth. He is indiffer- 

 ent about his dress. He has no wife or 

 family to look after him, but his moth- 

 er, now over 90 years of age, is his 

 housekeeper. His cottage is small, but 

 exceedingly neat and daintily furnished. 

 It is almost entirely hidden by wild roses 

 and other creepers, and it stands sur- 

 rounded by palms and other shrubs in 

 the middle of a garden of nine acres, 

 with a row of big walnut trees shading 

 the sidewalk, — Wm. E. Curtis in Chicago 

 Record-Herald. 



struction is an iron-frame greenhouse on 

 masonry walls. This has been proven 

 by years of experience to meet more 

 nearly the requirements than any other 

 construction. 



Commercial Houses. 



The person desiring to build commer- 

 cially, who to be successful must closely 



plate, and posts with cast-iron foot- 

 pieces; third, trussed roof house, hav- 

 ing angle-iron plate and posts, and cast- 

 iron foot-pieces; fourth, an all-wood 

 house of sashbar construction, having 

 wood plate and wood posts; and fifth, an 

 all-wood sashbar house, having wood 

 plate and wood sill on concrete walls. 



For one starting in the florists' busi- 

 ness or adding to his present range, the 

 question is, which construction will pay 

 the greatest dividends in the business. 

 This point rests on the amount of light 

 admitted, the durability of construction, 

 and the probable cost of repairs. 



The Lightest House. . 



From the standpoint of light, assum- 

 ing that all of the constructions have 16x" 

 24 glass placed the 16-inch way, the iron- 

 frame house has a considerable advan- 

 tage. The size of the standard sash- 

 bar in this construction is 15/16x1% 

 inches and the wood cap for rafter is 

 one and seven-eighths inches each way. 

 The size of the standard bar for sash- 

 bar construction is l%x2^4 inches. In 

 an iron-frame house 100 feet long, pro- 

 viding the sun shines at right angles to 

 the length of the house, you would have 

 six feet and six and three-quarters inches 

 of shade against eight feet and three 

 inches in sashbar house, which makes a 

 difference in favor of the iron-frame 

 house of one foot and eight and one- 

 quarter inches of solid shade. It has 

 been argued that because of the depth 

 of the iron rafters, that when the sun 

 shines from the direction of the gable 

 of the house, there is more shade with 

 the iron-frame construction than in the 

 sashbar. This is not so. There is about 

 fifteen per cent more shade in the sash- 

 bar house if the sun shines from the 

 direction of gable than in the iron-frame 

 house with 3-inch iron rafters. Further- 

 more, in one construction the iron frame 

 supports the house, while in the other thte 

 sashbars only give strength to the roof. 

 This allows the bars to be omitted under 

 ventilating sash in iron-frame houses, 

 while they have to be run to the ridge in 

 sashbar houses, making additional shade 

 at that point in the latter construction, 



Representing Bentzen Floral Co. in St* Louis Label Parade. 



count expenditures, cannot usually afford 

 to place a large amount of money in ex- 

 pensive masonry walls. To this person 

 a choice of several distinct forms of con- 

 struction is offered: First, the iron- 

 frame greenhouse on cast-iron foot- 

 pieces; second, the wooden frame, or so- 

 called sashbar house, having angle-iron 



by having two rows of bars, one above 

 the other at the ridge sash. 



It may seem to some that these figures 

 show so small a difference in light be- 

 tween one method of construction and 

 that of the other that it would not pay 

 in dollars and cents, as far as light goes, 

 to invest any greater amount of money 





