U74 



The Weekly Florists^ Review* 



OCTOBBB 26, 1906. 



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I THE RETAIL 



I ««^^» FLORIST...... - 



t 



LUNCHEON DECORATIONS. 



Please give us some ideas as to how 

 to decorate small card-tables with flowers 

 for luncheon. 



"What percentage should be added to 

 the wholesale prices of cut flowers for 

 retailing f D. B. 



Because of the fact that the tables 

 are small, the luncheon decorations must 

 of necessity be not large. Probably the 

 most frequent style of decoration for 

 the purpose is a small, low bowl filled 

 with small flowers like violets, valley, 

 sweet peas or pansies, loosely arranged. 

 This might be elaborated by scattering 

 flowers on the cloth, or by streamers of 

 smilaz leading out to points between 

 the plates; or instead of bowls, fancy 

 baskets, etc., might be used, as an auto- 

 mobile filled with daisies. "We have used, 

 on very small tables, thin-necked vases, 

 each containing one perfect rose, with 

 not too long a stem, sometimes a dif- 

 ferent rose in each vase. A little 

 thought will suggest a great variety of 

 ways to decorate small tables. 



It is less easy to say what price should 

 be charged in the retailing of cut flow- 

 ers. Charge enough to m^e a satisfac- 

 tory profit.! Some retailers are able to 

 do this on prices lower than others 

 charge, depending upon volume of busi- 

 ness done, quality of service given, and 

 other factors. Roughly speaking, retail 

 prices should be, on the average, double 

 the wholesale price. H. O. 



RETAILER'S ADVERTISING. 



An Ad— dition. 



"A man who owns a great big store 

 With stocks of goods on every floor, 

 May, to bis keenest sorrow, find 

 Tbe public to his wares Is blind. 

 And though he add all he may guess 

 Would likely add to bis success. 

 His bank account may never rise 

 Till he concludes to add — vertlse." 



Comparatively few retail florists do 

 as much advertising as they should, or 

 the rjght^kind. "Wnile it may be said 

 with truth ^that an attractive show win- 

 ^^w is a floi^t's best advertisement, 

 Btill there are, many things a window 

 cannot do in the way of. reaching people 

 who should be buyers. For creating 

 ^rade there is nothing compares with the 

 newspaper; for holding trade\ brought 

 by advertising there is nothing but to 

 give good stock and good service — in a 

 word, satisfaction. If not properly 

 backed up, advertising is a waste of 

 money. If you don't treat people so 

 they will come back when occasion again 

 arises, you might as well go out of 

 business at once and save the sheriff 

 trouble. 



"Keeping everlastingly at it brings 

 success" never was more truly spoken 

 than of advertising. Pick out the best 

 paper, and then stick to it. If it doesn't 

 pay right away it is because you haven't 

 the right copy in your space. Change 

 it; try a different offer; pretty soon 

 you will hit the idea that will bring 

 in the business. 



The best paper for a retail florist is 



the ohe that enters the home. In all 

 except the large cities, probably all pa- 

 pers are read by the whole family, and 

 it narrows down to the one which 

 reaches the most of your class of fami- 

 lies. It is a safe rule that the paper 

 that carries the most advertising has 

 the most readers; if it hasn't, it won't 

 have the most advertising long. 



The accompanying illustrations show 

 what Baker, of Utica, does in a small 

 space. They show that he gives their 

 preparation some thought, and of course 

 they pay him. Frequent changes of 

 copy are made and the advertisement 

 never is permitted to become old, to say 

 nothing of being unseasonable, as we 

 often see them. It is the general view 

 among advertising men that no adver- 

 tisement is as strong as it might be un- 

 less its quotes a price. But quoting 

 prices is frowned upon by many pro- 

 prietors of high-class stores, as detract- 

 ing from the "tone" of the establish- 



park, November 1, and G. L. Seybold 

 was to go to Carroll park. The park 

 board announced a general shakeup of 

 superintendents November 1. A mass- 

 meeting of the residents of northeast 

 Baltimore was called to draft resolu- 

 tions protesting against the removal of 

 Mr. Flitton, under whose management 

 the park has almost doubled its size, 

 and now is one of the best kept parks in 

 the city. Broad roadways have been 

 cpnstructed, where formerly bridle paths 

 existed, and many acres of rough farm 

 land to the northward of the old park 

 limits have been changed into beautifully 

 kept lawns. The greenhouses have been 

 enlarged, and the entire park has been 

 improved so skilfully that none of its 

 natural beauty has been sacrificed. 



In addition to having charge of the 

 Clifton park, Mr. Flitton also is re- 

 sponsible for the care of Mount Vernon 

 place, and the so-called sunken gardens 

 of Mount Eoyal terrace, besides the 

 upper end of Broadway from Gay street 

 to North avenue. The splendid manner 

 in which these parks have been kept is 

 one of the arguments being used by the 

 residents of the northeast, and other 

 sections of the city, for the retention of 

 Mr. Flitton as the superintendent of 

 Clifton park. i 



The Market. 



Unsettled weather prevailed during the 

 latter part of the week, and hampered 



FdJl Bulbs 



For Spring Flovrcr^ [ 



strong. vtcoroui ^oman 

 Hyacinth*. Paper Whl«e Nar- 

 clnu*. Tulip*. DafTodll*. Cro- 

 cu*. BIllA. Bnow Drop* and 

 Freeslaa. Order now. 



BAKER. £i2Si2X 



OFFICE »*-«1 CORNELIA ST. 

 ■eth Phen**. 



EPTEMBER 



Brides 



Of course you'll need flow- 

 er* Our bride* bouquet* are 

 *plendld floral conception*. A 

 phon* order wUl do the errand. 



BAKER. £I:2£»I 



OMIe* M-*1 Cornell* St. 

 Both Phen**. 



SPRING 



It's arrival I" heralded by a pro- 

 fusion of beautiful aprinc flowers at 

 our hot bouses There are Daffodils. 

 Jonquils. Tulip*. Narcissus. Ulles of 

 the Valley. Hyacinths and Lilacs. 

 They look and smell like spring. Tel! 

 us what you want over the phone. 



BAKER. S£2iST 



Offlc* M-M Csrneli* St. 

 Both Phon**. 



Brida.1 

 Bouquets 



Beautiful bouquet* for bride* and I 

 attendant*. A phone order or par- 

 •onal call puts u* at your aervlce. 



BAKER. £i2212I 



OFFICE M-S1 CORNELIA ST. 

 Both Phon**. 



DID YOU SAY 

 FLOWERS? 



Why, certanlly: here are Narcts- 

 aus. Sweet Peas, Violets, Rosea, .^ 

 Daffodils, Jonquils. Tuilcs. Hya- ij 

 clnths and Lilacs— a charmlns dls- fC 

 play, Whh:h will you have? 



BAKER. Ii:2£iSl 



Offlc* t*-«1 Cernalla St 

 Both Phone*. 



Five of the Excellent Two-inch Advertisements of Baker. Utica. N. Y. 



ment. It isn't wholly necessary vo 

 quote prices in an advertisement, but it 

 will bring quicker response if you do. 



BALTIMORE. 



Petition Park Board. 



I^Iie object of the northeast Balti- 

 moreans to petition the park board is 

 to hold Noah F. Flitton superintendent 

 of Clifton park, which position he has 

 held for eight years. The record made 

 has so endeared him to the northeast 

 Baltimoreans that they are loth to see 

 him leave them. 



Mx. Flitton was to go to Patterson 



business somewhat, however a consider- 

 able amount of cut flowers were sold. 



Last week was opening week for the 

 millinery and the department stores. 

 Fall leaves and chrysanthemams were 

 used principally, both in natural and 

 imitation. 



Chrysanthemums are more plentiful, 

 bringing good prices. Polly Eose, Hal- 

 liday, and "Willowbrook are our main 

 early stock. Boses are still plentiful. 

 The street boys are on the curbstones 

 offering roses at any price. 



Thousands more carnations could be 

 used. Some of the growers have not 

 filled their houses and are unable to get 

 the plants. It is feared this will make 



