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NOTKHBKB 8, 1906. 



The Weekly Florists^ Review^ 



1627 



PinSBURG CUT FLOWER CO.i 



PittsbnrB's OId«at and Larcsst Wliolesale Florists 



Removed to New Location, 222 Oliver Ave., Pittsliurs:, Pa. 



Carnations 



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= HEADQUARTERS FOR =^== 



Chrysanthemums Beauties 



Roses Lilies Vafley Violets 



Adiantum Hybridum Boxwood Sprays Wild Smilax 



Mention The Review when yon write. ' 



VIOLETS 



AND EVERYTHING IN SEASON. 



Benthey-Coats worth Co 



35-37 Randolph St., CHICAGO 



Mention The BeTlew when yon write. 



ready early and late to wait upon the 

 demands of the great retail public. It is 

 to his interest to maintain honest val- 

 ues, to dispose of his stock as rapidly as 

 he can to the mutual advantage of his 

 grower and himself, and to make such 

 returns as have actually been received, 

 promptly and honestly. • 



The subject confines one to the finding 

 of "the best method" only. Having 

 demonstrated this, what more can be 

 added, except to advise the grower to 

 exercise business acumen in the selection 

 of his representative and having decided 

 upon the best wholesaler, to trust him 

 implicitly; and until a better method is 

 discovered or a better wholesaler discov- 

 ered, stand by both loyally, ship the en- 

 tire product of his greenhouses daily, 

 avoiding absolutely the dishonesty of 

 pickled flowers, and so build up the repu- 

 tation of flowers and methods on such a 

 basis that success and permanent pros- 

 perity may be assured. 



Commissionman^s Responsibilities. 



It having been admitted then that the 

 grower may best dispose of his product 

 through the wholesaler, there remains 

 only for our consideration the best meth- 

 ods whereby the wholesaler may com- 

 plete the expectations of the grower to 

 his profit and satisfaction. The whole- 

 saler must establish a reputation for hon- 

 esty. He must have the facilities for 

 handling carefully any quantity of stock 



that reaches him ,and be prepared for 

 any possible emergency. His ice-box 

 must be capacious, his room for display 

 ample, his employees reliable, his per- 

 sonal attention to every detail persist- 

 ent, his reputation must be unsullied, his 

 returns prompt and absolutely correct, 

 his shipping conveniences abundant. He 

 must not only be ready to meet the local 

 demand, but by judicious advertising 

 must induce the confidence of the best 

 trade in adjacent cities and towns. He 

 must create a demand for out-of-town 

 shipments by personal solicitation and 

 correspondence. He must as rapidly as 

 possible in his own city secure orders 

 for a regular daily allotment to be as- 

 sorted and delivered promptly on arrival 

 and must hold his trade by every legiti- 

 mate method, making the satisfaction of 

 these regular, customers his first consid- 

 eration. 



Granting all this, the complete "mar- 

 keting" of the product of the wholesale 

 flower grower is a foregone conclusion 

 and in no other way can the certainty of 

 complete disposal be assured. • '-i; 



FORaNG SPIRAEA. 



Kindly inform me when to plant the 

 Gladstone spiral for Christmas flowers. 

 . W. W. S. 



We believe it is impossible to force 

 any of the spiraja of this type by Christ- 

 mas. .They come along quickly in the 



spring, as their natural flowering time 

 approaches. For Easter we allow ten 

 weeks. Your bulbs, or rather roots, have 

 scarcely yet arrived, and it would take 

 twice ten weeks to force them into flower 

 at this time. A dormant bulb or root 

 must have a short interval of rest before 

 starting a new growth. Let your spireeas 

 rest till the first part of February. We 

 have other stock up to that time. 



W. 8. 



A FLORIST'S SHOWGROUND. 



We have a piece of ground 200 feet 

 deep and 1,000 feet long, running east 

 and west along a main turnpike and 

 trolley road, where thousands of persons 

 pass daily. It is our desire to lay this 

 piece of ground out in driveways and 

 hedges with hardy and greenhouse plants. 

 There are a dwelling and several green- 

 houses at the western edge, which extend 

 about 300 feet of the 1,000-foot dis- 

 tance, and the remaining 700 feet is 

 where we desire to plant hardy plants in 

 abundance, such as hydrangeas, roses, 

 peonies, phloxes, etc., that will do for 

 cut flowers and make a beautiful display 

 in due time. Can you give us any infor- 

 mation how to lay this ground out to 

 the best advantage, and what varieties of 

 plants to use? All plants are to be 

 bought. Any information you can give 

 us will be gladly received. A. J. B. 



Such a showground is of great value 



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