■■^^:. 



NOVfiMBEB 8, 190C. 



The Weekly Rorists' Review. 



1635 



T 



he Royal Toffenham 

 Nurseries, Ltd.",»„»VS¥* 



Managing Director, A. M. C. VAN DER ELST 



Dedemsvaart, Holland 



Headquarters for Hardy Perennials, among 

 which are the latest and choicest. 13 acres de- 

 voted to Krowing this Hue, including: Anemone, 

 Aster, Campanula, Delphinium, Funkias, Hem- 

 erocallis, Hepatica, Incarvillea, Iris, Peonies, 

 Pbloz decussata and sufTruticosa, Primula, 

 Pyrethrum.Tritoma. Hardy Heath, Hardy Ferns. 

 Also 5 acres of Daffodils. 12 acres of Conifers, 

 specially young choice varieties to be grown on; 

 8 acres Rhododendrons, including the best Arner* 

 lean and Alpine varieties; 2 acres Hydrangeas. 

 We make it a point to grow all the latest novel* 

 ties in these lines. Ask for Catalog. 



Mention Thp Review when yon write. 



FOR DELIVERY IN FALL 

 AND SPRING 



ENGLISH MANETTI Stocks for Florists 

 Holland Roses, Rhododendrons, Hollies, Etc. 

 LILY OF THE VALLEY '^^Zo'S^i 

 French Fruit and Ornamental Stocks 

 Raffia from Stock and for Import 



For catalogues, prices, etc., please apply to 



H. Frank Darrow, Importer 



Snccessor to Aug. Rhotert 

 S0 Barclay St., P. O. Box 1350, New York 



Mentlwi The Review when yon write. 



CYCLAMEN 



The most beautiful variety of all is LOW'S 

 SALMON. Seed of this and our finest Gigan- 

 teum and Grandiflorum strains, 36c and 60c per 

 packet. We can also quote per weight. We sent 

 out SCHIZANTHUS WISKTONBNSIS. 



HUGH LOW & uUi MIDDLESEX, ENGLAND 



Mention The Review when .you write. 



Maoetti Stocks 



One million fine, one-year, BngUsh-grown. 

 Also a large stock of Roses, all leading kinds, 

 per 10UO Btroa? plants. Quantities shipped an- 

 nually to leading American firms. Reference i 

 Bassett & Washburn, Chlcp^o. 



W. C. SLOCOGK, Woking, Surrey, England. 



Mention The Review when yon write. 



HJALMAR HARTMANN & CO. 



Growers for the Wholesale Trade Only. 



12 Stormgade, COPENHAGEN 



81 Barclay St., New York 



Cauliflower and Cabbage Seed 



Mention The Review when you write. 



the paper and the particular field that 

 it covtrs. 



"A paper that is profitable for an 

 Iowa seed house to use may be of no 

 value at all to us here in northern Ohio. 

 This we have found to be the case, and, 

 consequently, we have- cut out a number 

 of good papers which we confidently 

 believe are equal in every way to some 

 that pay us. We say, pay us. By this 

 we mean those which bring in more 

 money than the cost of the advertise- 

 ment the first year. It is seldom that 

 the net profits on a year 's advertising 

 will pay the cost of the advertising. 



"The season of 1906 has been rather 

 better than the average with us in this 

 respect. For every dollar we spent for 

 newspaper advertising we received near- 

 ly $3 worth of orders. This we are sat- 

 isfied with, and believe it is the result 



PERENNIALS 



The largest stock of HAROT HERBACEOUS PI<ANTS in aU the best 

 and newest varieties, for instance, 25,000 Gypsophila Paoiculata Flore Pleno, 4000 

 Romneya Coulteri* 10,000 Campanula Persicifolia Moerheimi, 50,000 Phlox 

 Decussata in variety, 25,000 Pyre(hrums,.-etc. 



nU/ADC DnCCC o° Canlna in the best sorts, includlnsf the new Hardy Rose 

 Ulf Anr nUoLO "Nova Zembla" (B. Ruys, 1906) and Baby Rambler. 



Manetti Stocka, Sweet Briar Seedlings, New 

 Currants, Gooseberries and Raspberries, Etc. 



Nearly all sorts of Plants (even Pyrethrums) are exported most successfully to the 

 United States. Write for illustrated Trade List. 



BDI I V6 ROYAL MOERH 



■ nV/TO| DEDEMSVAART 



EIM NURSERIES 



HOLLAND 



Mention The Review when you write. 



We Sell More Flower Seeds 

 Than Any Other Firm in the British Empire. 



Send for Special List of our grand selections, 

 and list of RKAL NOVKLTIB8. 



WATKINS & SIMPSON, ^S?i?e'S^^fsr 



18 Tavistock Street, Covent Garden, LONOON, ENGLAND. 



Mention The Review when yon write. 



OUR SPECIALTIES 



A part of our Rhododendron Hybrid. 



Hi DcN uUDcN & SUN| WholeeaTeVrowers of 

 nursery stock for the American trade. Catalogue 

 free on demand; also views in our nursery. 

 Mention The Review when yoii write. 



X.ABOEST STOCK OF AU, 



BELGIAN PLANTS! 



Asaleas, Arancarias, Sweet Bays, 

 Palms, Begonias, Gloxinias, etc. 



LOUIS VAN HOUTTE PERE 



GHENT, Belgium. 



Mention The Review when yon write. 



of careful selection of mediums and 

 close attention to inquiries. 



"In 1906 we used twenty-one papers, 

 mostly selected from a list of fifty-nine 

 used in 1905. We will reduce this list to 

 about ten papers and add a few for 

 experimental purposes in 1907. We are 

 of the opinion when actual orders cannot 

 be secured at less than a cost of $1.50 

 each, the paper might as well be dropped 

 after a trial of two years. It some- 

 times happens that papers doing extra 

 well one year will not make good an- 

 other; therefore, do not think it wise to 

 oondemn a paper on one trial. 



" 'Prove all things, hold fast that 

 which is good, ' will apply to newspapers 



HigbGrade Grass Seeds 

 SLFffLFA 



Warranted free from dodder or any 

 adulterations. Please write for 

 prices and samples. 



A. LE COO & CO. 



Darmstadt, Germany 



Established 1680. Cable address. Jscralland Nimes 

 A. B. C. Code used. 



JACQUES ROLLAND 



Seed Grower and Merchant 



NIMES, FRANCE 



Vegetable, Flower and 

 Agricultural Seeds 



Specialties are Phlox Drummondll 

 and Lucerne of Provence. 



as advertising mediums. I know of no 

 way to be sure of a good one only to 

 prove it by trial. There is no way to 

 make a success of advertising except to 

 stick to the good medium. It costs thou- 

 sands of dollars to do this experiment- 

 ing, but if we want to extend our 

 business a limited appropriation must 

 be made each year for newspaper ad- 

 vertising. ' ' 



