148 



The Weekly Florists' Review* 



DbcembBr 0, 1906. 



could cut. Some large firms in the east 

 make a specialty of prepared roots of 

 dahlias for forcing, which are much bet- 

 ter for the purpose than roots lifted 

 from the ground as recently as last 

 October. The single, cactus and pompon 

 dahlias are best for forcing. Leave the 

 large show class for outdoors. 



I have already alluded to sweet peas 

 as a crop to succeed a bench of mums. 

 If you have not got them already started 

 in pots, then sow them in the bed where 

 they are to flower, and sow the old 



standard sorts, such as Emily Hender- 

 son, Blanche Ferry, Countess of Eadnor, 

 Catherine Tracy, and others. These Borts 

 will not flower before the middle of 

 April in our dark, stormy winter, but 

 from then on for two months they pay 

 well and thousands can be picked. So 

 after all you may not have many benches 

 to empty. I hope not, for it's heavy 

 work and college graduates don 't take 

 to it kindly. They would rather kick 

 another fellow 's head off at football. 



William Scott. 



> <#^ <»^ <#^ <#^ ^♦^ <»^ <#^ '^^'^^'^■^'♦^'^JWl<#J>^<^^^^^'^JW.<<^<»W 



THE RETAIL 

 FLORIST...... 



THANKSGIVING TRADE. 



A summing up of the reports of 

 Thanksgiving trade makes it clear that 

 the retail business was better than ever 

 before for this holiday. There is no 

 point from which retailers fail to report 

 most satisfactory business, but at the 

 principal wholesale centers there is re- 

 port of no great increase in the demands 

 upon those markets. As is usually the 

 case, growers at the approach of the 

 holiday had made preparation for supply 

 to meet a greater demand than material- 

 ized. Thanksgiving is a good day for 

 florists everywhere, but it is not a day 

 that calls for greatly increased supplies, 

 IT which will warrant sharp increases in 



A LOUISVILLE VETERAN. 



Jacob Schulz has been in business at 

 Louisville, Ky., for thirty years. He 

 has met with uninterrupted success dur- 

 ing all that period and has kept in step 

 with the progress of the times, now oc- 

 cupying one of the handsomest stores in 

 the country, with facilities second to 

 none for handling the best class of trade. 



The accompanying illustrations show 

 the exterior and interior of the store at 

 644 Fourth avenue, which Mr. Schulz 

 built for his own occupancy. The store 

 is large and well equipped with all the 

 facilities necessary for a large and 

 steadily growing business. The entire 

 store has mosaic and tile flooring, all 



the store is of inestimable value, for it 

 aflords not only facilities for the stor- 

 age of plants for decorations, but also 

 for the display of stock at holiday sea- 

 sons. Without a conservatory an up-to- 

 date florist labors under decided disad- 

 vantages. This one is well finished, dry 

 and perfectly clean. 



One of the other pictures shows a por- 

 tion of the range of greenhouses on the 

 Cherokee road. There are twenty houses 

 in the range, devoted to the production 

 of bedding stock, plants for the holi- 

 day seasons, and also to the growing of 

 cut flowers, but Mr. Schulz finds it im- 

 possible to grow anywhere near all the 

 stock required for his trade. He is 

 among the large buyers in the wholesale 

 markets outsiae of Louisville. 



Mr. Schulz is a believer in liberal ad- 

 vertising and has published in the Louis- 

 ville newspapers some of the most unique 

 advertisements ever printed by any flo- 

 rist. He has made use of the jcolor 

 processes to obtain, even if at consider- 

 able expense, a showing which could not 

 be overlooked by anyone who so much 

 as glanced at the page. He has used 

 special designs showing flowers in colors. 



NEW TABLE DECORATION. 



The firm of Wilhelm Schiedt, whole- 

 sale hollow glass merchants, Leipzig, says 

 a German trade paper, has brought into 

 commerce a glass decoration in empire 

 style that consists of small crystal vases 

 connected with one another by means of 

 chains of glass. These can be employed 

 in any desired number, and even with 

 so few as six vases and chains and a few 

 flowers, these form a charming decora- 

 tion for a dinner table. The so-called 

 Cricklight lamps, in the same style, har- 

 monize well with the vases, and covered 



Mr. and Mrs. Jacob Schulz. 



the prices. This year the demand upon 

 wholesale markets was undoubtedly 

 affected by the large supplies of 

 chrysanthemums which were general 

 throughout the country. Every man who 

 produces any portion of his own sup- 

 plies was largely stocked up with mums 

 and it was inevitable that first efforts 

 should be toward the disposal of them. 



the fixtures being white. The best of 

 stock is carried and in large quantities. 

 The store front presents a most unique 

 appearance, the window having a rounded 

 section in the center which permits of an 

 unusual display. In the picture, Mr. 

 Schulz himself is seen standing in the 

 doorway. 



The large conservatory at tne rear of 



with silk shades having pearl fringes, 

 and with pictures, or not so decorated, 

 heighten greatly the general effect. 



Dallas, Tex. — W. L. Smith, for years 

 in business at Aurora, 111., and widely 

 known, is now with the Haskell Avenue 

 Floral Co. He lately has been located 

 in the east. 



