IV 



The Weekly Florists^ Review. 



December 13, 1006. 



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e want to have a regular 

 heart to heart talk with 

 you florists, just such 

 a talk as we would have if you 

 called at our New York Office 

 for a price on one of our ''bang-up" 

 greenhouses, and when you heard 

 the price — went away and said you 

 ''would call again" — but had not 

 called yet — so we called upon you. 

 Probably you would say something 

 like this to us: "Oh, yes, of course, 

 your house is a fine house, we know 

 they'll last, but it's a little more money 

 than we figured on spending just now, 

 so we've about made up our minds to 

 buy our materials locally and do our 

 own erecting." That's just the sort 

 of reply to make us take our coat off 

 and turn our guns on you. 



First — Are these local mills equipped 

 with foundry, machine shop, galvaniz- 

 ing plant, priming tanks, etc., to give 

 you every sort of material for your 

 greenhouse? If they never erect their 

 houses, can they know what up-to-date 

 requirements are? 



Second — Do they bring their own 

 Cypress direct from the gulf and have 

 millions of feet air-drying two years 

 before a, stick is used? 



Third — Can you go to their factory 

 and actually see them cutting both 

 blue and white sap places right out of 

 their timber and burning it in their 

 boilers? 



Fourtii — Do they mill their own 

 materials and furnish the right things 

 t(> go into the latest improved houses 



or do they sell materials on hand 

 plain lumber selling proposition? 



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Fiftli — Can these concerns' heavy 

 wooden plate with their sashbars toe- 

 nailed directly to it, give you a rigid 

 house — a joint free from decay ? Isn't the 

 eave the vital spot in your house — the 

 spot that first goes — and when it starts 

 to go, isn't it all up with your house 

 and you are led from year to year to 

 make repairs that dig right into your 

 profits until the slight additional cost 

 of our material is swallowed up many 

 times over? Then besides all this time 

 you have been running a regular shade 

 trap, giving you poor quality plants, 

 instead of a light, clean cut, up-to-date 

 proposition with top-notch bloom pos- 

 sibilities. 



Now here is our suggestion: We want 



to supply you all the material we can, 

 erect your house if possible — tliat's 

 exactly what we are in business for — 

 but we also want you to know that we 

 are ready to sell you, by the foot, our 

 ice-clearing eave plate with sashbar 

 clasps attached; our cast iron foot 

 pieces instead of the short-lived 

 wooden posts you had in mind. Put 

 even that many of our strong points 

 into your house and the}"^ will give it a 

 new lease of life. Then after you have 

 tried them out you'll be ready to talk 

 real business with us on yoilr next 

 house — perliaps you are ready now? 



Have you an}^ or all of our catalogs? 

 Address Lord &. Burnham Company, 

 Greenhouse Designers and Manu- 

 facturers, 1133 Broadway, New York. 



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