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1170 



The Weekly Florists' Review* 



March 7, 1907. 



It is in the best section of upper Broad- 

 way and should prove a profitable ven- 

 ture. 



J. B. Kidd, lately with the Hinode 

 Co. and with William Elliott & Sons, 

 has been appointed customs inspector 

 for the port of New York in the seed, 

 bulb and plant department. There were 

 a great many applicants for the position 

 and Mr. Kidd is to be congratulated. 

 He is competent and practical. 



Wilson's plant oil is as popular with 

 the nurserymen as the florists. Andrew 

 Wilson, of Summit, is a young man, but 

 the inventive bee is in his bonnet. His 

 brother has patented his cement bench 

 and Eobt. G. Wilson, of Brooklyn, has in- 

 vented a style of white bark decoration 

 that has made his store the finest in the 

 city of churches. The Wilsons are cer- 

 tainly an inventive family. 



H. H. Berger & Co. will move from 47 

 Barclay street to 70 Warren street 

 May 1. 



William Elliott announces the first 

 auction of the year Qn March 12. 



The H. A. Stoothoflf Co. is having a 

 wide call for its Aphicide nicotine paper, 

 one of the most effective of fumigators. 



The cut flower exchange and market on 

 the top floor of the Coogan building is 

 to return to first principles and open at 5 

 o'clock in the morning. There is no 

 limit to the strenuous life of the horti- 

 culturist and soon there will be no limit 

 to the hours. One would suppose 6 a. m. 

 early enough for the opening services. 

 Before long there will be all-night flo- 

 rists, just as there are all-night banks. 

 The market claims it had to change the 

 hour of opening to meet the example of 

 some of the adjoining wholesalers, who 

 have for some time been on deck as early 

 as 5 a. m. 



Bonnot Bros, are handling and ship- 

 ping fine Enchantress and roses at their 

 stand in the Coogan building. Frank 

 Millang has completely recovered from 

 his broken ankle accident and will be in 

 line with the Long Island and Jersey 

 growers at the early hour. 



John Seligman & Co. lately have added 

 some growers of fine roses to their staff 

 and are preparing for a large Easter 

 call from out-of-town buyers, as well as 

 their rapidly growing local trade. 



Perkins & Schumann find their quar- 

 ters cramped for the increasing clientele 

 since moving to the ground floor of the 

 Coogan building. Before another year 

 they expect to double the size of their 

 present quarters. 



The Geller Florists' Supply Co. is dis- 

 tributing a neat protection for telephone 

 mouthpieces that involves utility, con- 

 venience and good advertising. Twenty- 

 eighth street continues to be the Mecca 

 of the wholesalers. There will be fur- 

 ther removals from adjoining streets to 

 this center this spring. Centralization 

 is the watchword. On Twenty-ninth 

 street estates are changing hands and 

 rents are rising. It looks as if both 

 sides of Sixth avenue would ultimately 

 harbor about an equal number of the 

 trade with Twenty-eighth street. It 

 would seem an excellent plan if Presi- 

 dent Totty's prophecy should be ful- 

 fllled that the New York club locate its 

 home on this famous street. 



George J. Allen, eldest son of J. K. 

 Allen, celebrated the christening of the 

 veteran's first grandchild with a reunion 

 at his home on Sunday evening. 



Siebrecht & Son have a new yellow rose 

 that is very popular and which the firm 

 expects to exhibit at the rose convention 

 in Washington. J. Austin Shaw. 



hope to get an appropriation for floricul- 

 ture. If we fail this year we may wait 

 ten years to get anything. Once the in- 

 dustry is recognized we can demonstrate 

 the need of experimental work and con- 

 tinue the appropriation. Our asking will 

 not fail if this association properly sup- 

 ports the movement. Each member 

 should personally see his representative 

 on the appropriations committee in the 

 assembly and ask his support for an ap- 

 propriation for work in floriculture. 



The following tables will show the 

 growth of floriculture in Illinois in 

 capacity and value, according to the 

 census of 1900 and estimates of 1907: 



, 1900. 1907. 



Area under glass, sq. ft... 8,744,020 16,613,638 



Commercial florists 6,310,906 



Market gardeners 2,433,114 



Investment Com. Florists. .$4,648,056 18,831,306 



Value of land 2,439,163 



Value of buildings 2,096,652 



Value of implements, etc. 112,241 



Wholesale value of product 1,894,960 3,600,424 



Retail value of product 3,095,000 5,880,500 



Expenditures — 



Labor 420,538 799,022 



Fertilizers 24,220 



Fuel, tons 70,000 133,000 



COMMERCIAL FLORICULTURE VERSUS COM- 

 MERCIAL FRUIT GROWING. 

 (Table 16, Vol. 5, U. S. Census 1900.) 



Fruit Growers. 

 Value products not fed. . .$1,588,460 

 Excess value florists' 



products 



Expenditure, labor 226,550 



Expenditure, fertilizers... 6,150 



Average value per 



establishment 3,724 



Average value of land.... 2,611 



Average value of buildings 838 



Florists. 

 $1,865,722 



$277,262 



420,538 



24,222 



9,315 



4,888 

 4,202 



NEW YORK. 



TheVUaktL 



The promise of the old proverb con- 

 cerning March should encourage all 

 who labor for and anticipate a profit- 

 able Easter, The fickle month has come 

 in like a liou, so we may depend upon 

 sunny skies and pleasant weather for 

 its close. But no industry can realize 

 the planning, difficulties and dangers of 

 this movable festival of Easter so viv- 

 idly as do the florists, and it would give 

 general satisfaction, to this trade at any 

 rate, if the ecclesiastical authorities 

 would get together and fix upon April 

 15 every year for this spring celebration 

 and cut the moon out of it altogether. 

 The only consolation this year is that 

 Easter comes some years as early as 

 March 22. 



Winter is making up for lost time 

 and we have more snow than Canada 

 can boast, as a visitor from Toronto has 

 .lust informed me. The week opens with 

 iow temperature and business showing 

 little improvement. Last week was 

 called the dullest of the year and prices 

 of everything were at the bottom. The 

 cold hampered the street merchants and 

 so dammed the violet outlet. It is safe 

 to say that at times a million violets 

 were spending the night in the whole- 

 sale district, dependent upon the weath- 

 er and the Athenians as to whether 

 they would ever see the light. The 

 finest specials just in sold as low as 40 

 cents and hordes of leftovers were 

 closed out gladly at $1 a thousand. It 

 is painful to contemplate and perhaps 

 the less said about it the better. The 

 oldest wholesaler, and there are several 

 of them, says he has never seen any- 

 thing like it at this season of the year, 

 and yet if one consults the records of a 

 year ago he will find that this is but a 

 recurrence of past experiences and that 

 every year the weeks just preceding 

 Easter are "dead ones." With Lent 

 and winter out of the way the old-time 



prosperity will rapidly materialize and 

 by March 31 we will forget. 



Just now there is enough and to spare 

 of every variety of flower. Boses are 

 coming in quantity and color to the 

 satisfaction of buyers and prices, which 

 have held firm while all else retrograd- 

 ed, arc now shaded considerably, the 

 best Brides and Maids selling as low as 

 $10 per hundred on Saturday. Beauties 

 hold better than any other Atariety and 

 there has been no change in quotations 

 for several weeks, the best grades still 

 not equal to the demand. Chatenay, 

 KlUarney and Richmond have held their 

 own and are in a class not dependent 

 on oversupply, for there are never 

 enough of them. 



Spring flowers are much in evidence, 

 sweet peas, forget-me-nots and stocks, 

 with slight demand. Where the nar- 

 cissi come from, if not the south, is 

 hard to estimate. There have never 

 been such heavy receipts, every whole- 

 saler being overwhelmed with them. 

 Thousands were sold at 10 cents a 

 bunch and some large clearings were 

 made at 50 cents a hundred. There 

 seems no end to the lily of the valley 

 and the number of gardenia growers 

 must have been greatly increased since 

 a year ago. Easter lilies are not yet 

 plentiful. 



Carnations are especially weak, some 

 grand stock selling as low as $20 a 

 thousand. Enchantress and many of the 

 novelties included. Samples of the green 

 variety are already on exhibition. The 

 supply men have the secret of manu- 

 facture widely disseminated and every 

 man of the 60,000 in the parade March 

 16 will doubtless depend upon the florist 

 for suitable decoration. 



Orchids grow more popular as the 

 varieties increase and the retail win- 

 dows are made attractive by profuse use 

 of them, the prices being most reason- 

 able with Easter only three weeks 

 away. McManus says orders are already 

 being booked for shipments at that time 

 to every large city within a radius of 

 a thousand miles. 



Vartoisi Notes. 



Monday, March 11, is rose night at 

 the New York Florists' Club and ex- 

 hibits are solicited, not only of roses, 

 but of every novelty in plant and 

 flower. An interesting evening is as- 

 sured. 



Visitors are cordially invited. The 

 club is making rapid progress. An in- 

 teresting surprise will make the evening 

 memorable. The attendance should 

 never go below 100, now that special ar- 

 rangements are made monthly by the 

 entertainment committee to get out of 

 the beaten track and make the evenings 

 worth while to all who come. 



On Wednesday Mrs. W. B. Fullerton 

 delivered at the American Institute an 

 interesting illustrated lecture on 

 "Beauty and Utility in the Home 

 Plot," greatly enjoyed by a large audi- 

 ence and made especially attractive by 

 the colored lantern slides introducing 

 personal experiences and accomplish- 

 ments. These lectures are given weekly 

 and on Wednesday, March 6, George T. 

 Powell will discuss "How to Lay Out a 

 Country Place" with stereopticon illus- 

 trations. March 27 H. Siebrecht, Sr., will 

 lecture on "Easter Flowers and Spring 

 Gardens." 



Messrs. Siebrecht & Son have opened 

 a new store at Ninetieth street and 

 Broadway and fitted it up handsomely. 



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