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Mabch 21, 1907. 



The Weekly Florists' Review, 



1343 



The Bougainvillea is a Novelty to Most Flower Buyers. 



the order checked as filled and the pack- 

 age placed on the delivery counter. We 

 charge from the filled order slips. 



When we are selling for a holiday, like 

 Easter, when some stock is wanted for 

 delivery Saturday and some for Sunday 

 morning, we set aside space for each 

 day's deliveries. If a plant arrange- 

 ment is sold for delivery Saturday it 

 goes at once with Saturday 's deliveries, 

 if for Sunday then with Sunday's lot. 

 Of course we divide each lot into smaller 

 lots, according to the part of town they 

 are in, so that they won't get a longer 

 ride than necessary. 



One great fault with many retail 

 florists, and with a good many of their 

 employees, is a lack of appreciation of 

 the value of promptness. You have to 

 be there on time or there soon won't be 

 any occasion for going there at all. A 

 20-dollar funeral design is not worth 

 two whoops in the hot place after the 

 late lamented is on the way to the ceme- 

 tery, and excuses in such a case are 

 about the most futile things on earth. 

 What if the wagon did break down, or 

 the messenger boy stop to see a dog 

 fight f You must allow for the unex- 

 pected. A lily delivered Sunday after- 

 noon, after you have had three telephone 

 calls about it, is a poor substitute for 

 the one promised at 9 a. m. Devise a 

 system that will get you there on time. 



NEVER TROUBLE TROUBLE. 



Trouble, trouble, let me be. 



Trouble, trouble, twenty-three! 



Trouble, trouble, prunes for you. 



Trouble, trouble, oh sklddoo. 



"You will have no trouble if you 

 buy your plants at Roselawn Greenhouse. 

 AE of our plants are grown south and 

 fully acclimated. New plants coming 

 right along every day." 



This is the advertisement of H. L. 

 !Neal, Seguin, Tex., printed in his local 

 paper. He says that he believes one 



should ' ' Never trouble trouble till 

 trouble troubles you, ' ' but it wasn 't 

 much trouble to get this next to the 

 society column, ' ' a good place for a 

 florist's adv.," and "by night everyone 

 around town was repeating the nonsense 

 verse." Mr. Neal writes: "\ change 

 every week and have no standing adv. 

 1 read and read again everything you 

 publish about advertising. It is a fine 

 art and your paper has helped me great- 

 ly." 



EASTER HINTS. 



How the time does fly I Here we are 

 again, up to Easter time, with its hard 

 work and cares, and another cold winter, 

 with its lessons of successes and failures, 

 behind us ; another year 's experience 

 gained, which, if properly assimilated, 

 should enable ua to step up to a little 

 higher standard than we have attained in 

 the past. 



Of course Easter time is practically 

 the close of the violet season; near 

 enough, so chat we can draw our conclu- 

 sions as to the season's profits (or losses, 

 which we hope have been nil) and clearly 

 outline our plans for the coming season, 

 that we may have been formulating dur- 

 ing the winter, only waiting for the out- 

 come of this season to make us sure of 

 our demands and opportunities to dis- 



pose of a larger or smaller crop next year. 

 It is to be presumed that in view of 

 your probable desire to increase, that 

 you have been propagating sufficient 

 stock so that there will be no need of 

 buying, even if you devote considerable 

 more space next year to violet culture. 



If by any chance you have not as 

 much stock as you wish, if you have 

 taken proper care of your houses, we 

 would still prefer to increase our stock, 

 by separating the crowns, to running 

 the risk of buying stock from other grow- 

 ers, although, as a rule, this is a poor 

 way, as you are so likely to have weak- 

 ened plants which will be more liable to 

 diseases, etc. However, by careful selec- 

 tion and proper care, it will, as a rule, 

 be much better than the stock you will 

 jnirchase from unknown parties and 

 which has been shaken about on the cars. 



A word of caution may not be amiss 

 liere to some in regard to the houses and 

 blooms; while, as I said, this practically 

 closes the season, still, if the weather 

 continues so much colder than is season- 

 able you should be able to keep the 

 plants in blooming order for some time 

 yet. Every flower picked after Easter, 

 in a way, might be considered clear gain, 

 at least, aside from the time spent in 

 [)i(king tliom. However, it will take but 

 a little carelessness, or neglect in ven- 

 tilating, watering, etc., to speedily ruin 

 tlie flowers, which, at best, will be grow- 

 ing lighter colored and smaller. 



in sending out your retail order for 

 Easter, or, in fact, any time, be extremely 

 careful of the color tone of any acces- 

 sories in the way of ribbons, cards or 

 what not. It must be just right, or it is 

 worse than nothing. For instance, the 

 shade that would do for Marie Louise 

 would never do for Lady Hume Camp- 

 bell, or vice versa. If you desire a con- 

 trast in shade, never use anything darker 

 than the flowers themselves, for the re- 

 sult, if you do so, will be to cause them 



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