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1362 



The Weekly Florists^ Review^ 



Mabch 21, 1007. 



Easter Lilies-Pot Plants 



Averaging two to ^ ^" 13^ m E3 i i #4 ^^ ^®*^ ^^ °°® dozen plants 

 six buds per plant I ^^w i^Wl ^3UO or more. These lilies are all 

 Japan multiflorum, very choice stock. In shipping we take off a little soil and 

 pack in a cut flower box, making the express charges very light. We select the 

 plants with buds that will be in bloom for Easter and guarantee their safe arrival. 



Bassett & Washburn 



ii 



76 Wabash Ave., 



CHICAGO 



Mention The Review when you write. 



47 and 49 Wabash avenue, directly 

 above its present quarters and where it 

 has been located for a number of years. 

 It is the intention of the firm to use 

 the newly obtained space partly as a 

 florists' supply store and also for the 

 sale of seeds, plants, bulbs, etc., in a re- 

 tail way. The store is probably the fin- 

 est on the Chicago market and when oc- 

 cupied will give the Winterson Co. the 

 largest floor space of any like concern 

 on the street. The moving out of the 

 supply business and oflSce from the base- 

 ment will give the wholesale cut flower 

 department much needed added space. 

 The entire basement being retained, the 

 store proper will be conducted under the 

 name of Winterson 's Seed Store, E. F. 

 Winterson Co., proprietor. The present 

 tenants will give possession to the Win- 

 terson Co. March 25, one week before 

 Easter. No change will be made in the 

 financial affairs or management of the 

 company. ' ' 



St. Patrick's. 



St. Patrick not only is the patron 

 saint of Ireland, but this season be- 

 came the patron saint of the white car- 

 nation market. As early as March 13 

 the price of white carnations began to 

 stiffen and it is a conservative state- 

 ment that in the four days preceding 

 March 17 the market value of all white 

 carnations was increased one-third by 

 the call for stock which would take the 

 green dye. The price advanced to $3 

 to $4 for all varieties and $5 per hun- 

 dred for special fancies. The demand 

 for the coloring liquid proved far be- 

 yond expectations and it was hard to 

 find Friday afternoon. 



That the growers and wholesalers 

 profited does not signify that the retail- 

 ers got much more than an advertise- 

 ment for their share. Quite a number 

 say the green fiowers did not sell to the 

 public as they had expected, although 

 thousands of people stopped to look at 

 them as shown in the windows. Never- 

 theless, large numbers were used one 

 way or another. 



Qub Meeting. 



The club meeting March 14 was not 

 BO largely attended as the February 

 meeting but proved to be one of the 

 most interesting of the year. The 



speaker of the evening failing to ap- 

 pear. President Bruns demonstrated his 

 special fitness for the chair by drawing 

 out a discussion that beat anything the 

 club has listened to for a long time. 



Andrew McAdams said that he found 

 disease in this year's lilies about as 

 usual but that the extra forcing he had 

 used to get his in had caused many to 

 come blind, or with fewer flowers per 

 bulb than usual. He said he had visited 

 Sam Pearce's, Wittbold's and Frank 

 Oechslin's and found the same state of 

 affairs, also as much as thirty to forty 

 per cent of disease in some lots. 



P. C. Schupp said his observations 

 verified Mr. McAdams' report of less 

 flowers than usual; the range is two to 

 four this year instead of three to six. 



E. C. Amling said he thought his 

 growers must have been especially for- 

 tunate in their bulbs, for they have 

 much less disease than usual and for 

 each 1,000 bulbs bought will market 

 more flowers than last year. Asked 

 about prices, he said that around Chi- 

 cago lilies will be ready in time and in 

 as large supply as ever but that through 

 the country it is different, so that prices 

 on good stock, now $15 per hundred, 

 may go higher on later orders. He said 

 that if one would be satisfied with lilies 

 on stems eight to fifteen inches long, 

 they can be had at from $6 to $12. E. 

 F. Winterson confirmed this and said 

 there will be lots of short lilies but 

 thinks they will sell after the first-class 

 stock is all booked. 



The opinion was that roses will be in 

 good supply but carnations rather off 

 crop. J. F. Klimmer said he had ob- 

 served that the heaviest crop of the 

 year always comes between April 15 and 

 AprU 25, and predicted it will be so 

 this year. But the Easter carnations 

 will be fine. 



The retailers said they look for an 

 especially heavy sale on plants this year. 

 Mr. Amling asked if it is not a fact 

 that pleasant weather the days before 

 any holiday tends to help the sale of 

 plants, while bad weather helps cut flow- 

 ers. Mr. McAdams said he couldn't 

 support that, but had found cold weather 

 does not hurt his telephone trade, but 

 helps it, and he at all times gets two- 

 thirds of his business over the 'phone. 



John Degnan brought up the subject 

 of the green carnation and it was well 

 spoken of by all as a profit maker for 

 the trade. 



J. T. Helbok, A. C. Benson, Van Zim- 

 merman and T. E. Waters were elected 

 to membership. 



The club members were all invited to 

 attend the informal dance of the em- 

 ployees of C. A. Samuelson at the Unity 

 Club April 6. 



Watch the Temperature. 



The up-to-date theory of growing is 

 to give all the air possible, all the time, 

 but maintaining the proper growing 

 temperature. It takes a little more coal, 

 but the expenditure pays good returns. 



Following this policy, at the plant of 

 the Poehlmann Bros. Co. there are four 

 good growers who are called "tempera- 

 ture men. * ' All they have to do at night 

 is to walk from house to house compar- 

 ing the readings of the thermometers 

 with the temperatures posted beside 

 them for their guidance. There are few 

 nights when they do not keep at least a 

 crack of air on. 



Various Notck 



The wholesalers say orders for lilies 

 for Easter are heavy for this early date 

 but that buyers seem to have little anx- 

 iety as to anything else. The present 

 warm weather is not liked. It is feared 

 it will rush stock in and cut down sup- 

 plies at Easter. 



H. F. Halle has completed arrange- 

 ments for opening a store on the north 

 side May 1, at the northeast corner of 

 Sheridan drive and Clarendon avenue. 

 This is directly opposite the Albert 

 Fuchs store that Mr. Halle would have 

 taken had not the terms of Henry 

 Koropp's lease prevented Mr. Fuchs 

 from letting for flower store purposes. 

 Mr. Halle will continue his west side 

 store as heretofore. 



0. L. Washburn says that Bassett & 

 Washburn will have many more lilies 

 than they had expected to be ready for 

 Easter. He says that the lilies have 

 come along very fast in the last few 

 days. They have some short ones, like 

 all growers, and are selling these in 

 pots. 



H. E. Klunder reports a remarkable 



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