IV 



The ^ ekiy Florists^ Review. 



Mauch 21, 1907. 



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A TALK ON .>JOWING THE PRICE OF 

 EVERYTHING AND THE VALUE OF NOTHING 



It's this way : you want a house — 

 want it this spring — want it up-to-date, 

 but not so up-to-date it hasn't been 

 thoroughly tried out. So you write to a 

 number of material supply concerns for 

 their estimates on cypress houses. Then 

 you write to two or three of the standard 

 greenhouse construction companiesand 

 we are included along with the rest. We 

 look your proposition over and advise 

 building one of our Semi-iron Houses. 

 Our estimate then is based not on an 

 all-wood house — not on wooden posts, 

 wooden eave plate — not on sashbars 

 toe-nailed directly on that heavy 

 shade-casting plate of wood — not on 

 giving you materials that mean repairs 

 almost at once and a chance for us to 

 sell you the repairs. But that estimate 

 is based on a house with Galvanized 

 Ice Clearing Eave Plate and Sashbar 

 Clasps — based on Angle Iron Posts and 

 Cast Iron Foot Pieces — based on Pipe 

 Purlins and Interchangeable Pipe 

 Column Fittings, making that rigid 

 Giant Arch running the entire length 

 of the house. It's based on a house 

 that is built to stay — one that has all 

 sappy parts of the Cypress sawed out 



and burned up. It's an estimate that 

 will give you, dollar for dollar, more 

 value than any other sashbar house 

 that's made. In an honest comparison of 

 materials and constructionsourestimate 

 is not high — the other fellow's is not low. 

 Thousands of feet of that Eave Plate 



Interior of a Semi-iron House. Wonderfully lifrht, but 

 rlgrid. Costs a little more to build than an all-wood bouse, 

 but it will coHt more if you don't build it. 



are going out to growers who often buy 

 their Cypress of local mills ; they 

 are buying our Iron Fittings and put- 

 ting them in their houses because they 

 want houses that last. Don't be 

 bamboozled into buying shade traps, 

 repair-drag materials — only the best is 

 good enough for you. Write to Lord 



& Burnham Company, 

 Greenhouse Designers 

 and Manufacturers, 

 New York Offices 1133 

 Broadway, cor. 26th St.; 

 Philadelphia Branch 1235 

 Filbert St.; Boston Branch 

 819 Tremont Building. 



Exterior of one of our Semi-iron Houses. 



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