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U78 



The Weekly Rorists' Review* 



BlABCH 28, 1907. 



Soapdragofl, White Stocks, Faocy Sweet Peas, n.e' American Beauties. 

 PITTSBURG CUT FLOWER CO., Ltd. 



222 Oliver Avenue, PITTSBURG, PA. 



Mention The Berlew when yen write. 



J. B. MURDOCH & CO. "'-"^^^I;;*^ "^"^^ 



545 Liberty Ave,, Pittsburg, Pa. and Gardenias 



The Cleveland Cut Flower Company 



WHOLESALE CUT ROWERS, FLORISTS' SUPPLIES, WIRE DESIGNS 



215 Huron Road, 



Mention The BeTtwr when yoa write. 



Cleveland, Ohio 



DETROIT. 



The Market 



The last week has been an extremely 

 busy one for the florists. There is little 

 of note going on among society people, 

 but, with a large amount of funer^ 

 work to fill in between church and store 

 decorating, all hands were kept out of 

 mischief. 



Roses remain well cleaned up; white 

 carnations also. Colored stock is some- 

 what overplennful at the present writ- 

 ing. The same can be said about tu- 

 lips and daffodils. , Lilies are none too 

 plentiful. Easter prices went into ef- 

 fect Mftrch 25. Roses range from $6 to 

 $15 per hundred; carnations, from $3 

 to $5 per hundred; lilies, $15 per hun- 

 dred; valley, $2 to $4.50 per hundred. 



The outlook is good for a record- 

 breaking Easter business. 



B. Schroeter furnished the Michigan 

 Cut Flower Exchange with over 500 

 lilies. Aside from lilies, other blooming 

 plants seem plentiful. Most of the grow- 

 ers have found it hard to keep the 

 stock back, as a stretch of unseason- 

 ably warm weather last week brought 

 it along too fast. 



QubMectiii£. 



An unusually large number of mem- 

 bers were present at the Detroit Florists' 

 Club's last meeting, held March 20. It 

 would be unfair to say that a fine lunch 

 and cigars provided by the club served 

 as a drawing card, as this had not been 

 previously announced. 



Although an exhibition of Easter stock 

 had been expected, there was but little 

 on exhibition. A collection of primulas 

 and exceptionally fine Spiraea Glad- 

 stone, shown by Fred Miesel, excited 

 much comment. Philip Breitmeyer, vice- 

 president-elect of the American Rose 

 Society, held the floor for a consider- 

 able time with an interesting review of 

 his recent eastern trip. Among other 

 things he stated that nowhere did he 

 see a better grown lot of blooming 

 plants than those grown in Detroit; 

 Lilies seem scarce everywhere. 



J. F. Sullivan and Robert Unger have 

 promised to favor the club with papers 

 on interesting subjects the evening of 

 the next regular meeting, April 3. Mr. 

 Unger 's paper will be on "Plant Bed- 

 ding and Bedding Stock." 



V. 



AND AVOID TflE RUSH" 



This is the substance of a notice that 

 a large New York florist is sending to all 

 his customers. He has several telephones 

 in his store and caters to telephone trade. 



If you haven't a telephone, order one 

 now before the Easter rush begins. 



It pays others, it will pay you. 



For rates and full information call 

 NEW YORK TELEPHONE COMPANY 



16 DEY STREET 



Contract Department, Telephone No. 0010 Cortlandt 



Mention The Berlew when yon write. 



Various Notes. 



Between $500 and $600 has so far 

 been subscribed to the guarantee fund 

 for the national flower show by members 

 of the Detroit Florists' Club and, with 

 the list swelling daily, it is expected 

 that the thousand-doUar mark will be 

 reached ere long. This should serve as 

 an incentive to clubs in other cities. 



A destructive fire visited the store 

 of the Lachman Floral Co., George Lead- 

 ly, manager, Friday night, March 22. 

 The stock of plants, ribbons, etc., was 

 destroyed, either by fire or smoke. Up 

 to present writing no attempt has been 

 made to resume business. 



Schroeter 's decorating department was 

 kept on the jump last week. Besides 

 several smaller decorations, this firm 

 again had charge of the spring opening 

 decorations for our largest, as well as 

 finest, dry-goods house. About 1,000 

 Beauties, roses, lilies and carnations, 

 supplied by S. S. Pennock-Meehan Co. 



and Bassett & Washburn, were used; 

 also about seventy-five Ijaskets, made up 

 of a variety of blooming plants. Three 

 vanloads of palms, azaleas, lilacs, rhodo- 

 dendrons, etc., were also used. 



From thirty per cent to fifty per cent 

 of all the lilies planted in this vicinity 

 are a loss. 



The Bemb Floral Co. 's driver came 

 forth with a stunning uniform last week. 

 Business must be good. 



Ed Beard, his wife, and their gasoline 

 wagon got stuck in the mud out on 

 West Fort street last Sunday, and right 

 on the car track, too. It was an easy 

 matter for Ed to transfer his wife to 

 the sidewalk, but it remained for a street 

 car to push Mr. Auto out of the mud. 



H. S. 



Pierre, S. D. — As soon as weather is 

 more settled Enoe & Barney will build 

 an addition to their greenhouse. The 

 new building will be 30x90 feet. 





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